Business Studies: BROB
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Ignore assembly line of manufacturing doomsayers

Ignore assembly line of manufacturing doomsayers | Business Studies: BROB | Scoop.it
Ending car production is not the end of the world, as many critics would have us believe.

Via Sue Byrnes
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Lessons McDonald's can learn from Chipotle

Lessons McDonald's can learn from Chipotle | Business Studies: BROB | Scoop.it
One of the fast food outlets credited with poaching McDonalds customers can offer the burger giant some key lessons.

Via Sue Byrnes
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Berries: more testing is not the answer. We need better practices in source countries like China

Berries: more testing is not the answer. We need better practices in source countries like China | Business Studies: BROB | Scoop.it
Independent checks of fresh fruit and vegetables at source are the only way to avoid dangerous viruses and bacteria.

Via Sue Byrnes
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Court bans Coles fresh bread advertisements for three years

Court bans Coles fresh bread advertisements for three years | Business Studies: BROB | Scoop.it
Supermarket chain Coles has been banned for three years from advertising that its bread was made or baked on the day it was sold.

Via Sue Byrnes
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Masters and Bunnings price war takes on a new hue

Masters and Bunnings price war takes on a new hue | Business Studies: BROB | Scoop.it
The $3 billion paint market is the site of a skirmish in a war between Bunnings and Masters.

Via Sue Byrnes
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The internet can save your business

The internet can save your business | Business Studies: BROB | Scoop.it
COMMENT: The outlook for 2015 isn't pretty - and if you don't have an online presence you've got big problems.

Via Sue Byrnes
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Woolworths inks deal with eBay to drive online/offline sales

Woolworths inks deal with eBay to drive online/offline sales | Business Studies: BROB | Scoop.it
In an unlikely alliance, Woolworths is joining forces with eBay, one of its largest competitors, to boost spending by making it easier for shoppers to collect online purchases.

Via Sue Byrnes
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Apple unveils new MacBook, available in gold, with only one single port

Apple unveils new MacBook, available in gold, with only one single port | Business Studies: BROB | Scoop.it
Super-light, minimalist 12-inch Macbook joins an updated MacBook Pro and Air in Apple's laptop range.

Via Sue Byrnes
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Apple takes on Foxtel, Comcast, Time-Warner in pay-TV business

Apple takes on Foxtel, Comcast, Time-Warner in pay-TV business | Business Studies: BROB | Scoop.it
Apple is gearing up to take on pay TV giants including Foxtel.
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Woolworths open on food labelling, but industry wary

Woolworths open on food labelling, but industry wary | Business Studies: BROB | Scoop.it
Food manufacturers say changes on country-of-origin labelling in the wake of the hepatitis A outbreak need to get the balance right.
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Rates below 2% won't help households and will inflate asset bubbles, economists say

Rates below 2% won't help households and will inflate asset bubbles, economists say | Business Studies: BROB | Scoop.it
Australian households are not likely to feel any more confident about the economy and could be caught out by asset bubbles if rates are cut below 2 per cent, says a growing number of economists and market analysts.
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need2know: Earnings bonanza on tap

need2know: Earnings bonanza on tap | Business Studies: BROB | Scoop.it
Local shares are poised have received little of a lead from overseas markets ahead of a big day of corporate earnings as well as the release of the latest RBA meeting minutes.
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12 Facts About the Human Brain That Will Make Your Marketing More Successful

12 Facts About the Human Brain That Will Make Your Marketing More Successful | Business Studies: BROB | Scoop.it

Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.

 

Understanding how the human brain works is fascinating, but it’s also good business.

 

Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.  

 

If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....


Via Jeff Domansky
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Marshall Gass's comment, November 4, 2014 3:26 PM
The article so relates to how Poets perceive images and are able to project these images into words that leave lasting impressions. Great write.
AffiliateMarketHelp's curator insight, November 4, 2014 10:51 PM

A serious marketer, or blogger/author/etc., must take into account what will generate the best desired results.  By not taking into account the thought process of your audience, you are making a potentially fatal error.

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Why Jetstar wants to bring outsourced technology back in house

Why Jetstar wants to bring outsourced technology back in house | Business Studies: BROB | Scoop.it
Jetstar’s new group chief information officer Grainne Kearns has kicked off a major review of the airline’s technology set up, re-evaluating all of its supplier contracts and suggesting that outsourced work may be brought back in-house.

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Jetstar computer glitch causes delays on first day of school holidays

Jetstar computer glitch causes delays on first day of school holidays | Business Studies: BROB | Scoop.it
Passengers embarking on holidays with Qantas' low-cost carrier Jetstar have experienced delays on Saturday morning after IT systems that include planning and preparing for flights experienced problems, with the airline having to convert to manual passenger processes and procedures in order to get flights away.

Via Sue Byrnes
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Factory conditions for people who make Apple gadgets barely improving

Factory conditions for people who make Apple gadgets barely improving | Business Studies: BROB | Scoop.it
Apple's latest report on the conditions in its supplier factories included an announcement that it was banning "bonded labour" in its supply chain.

Via Sue Byrnes
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Coca-Cola Amatil downsizes cans to increase sales

Coca-Cola Amatil downsizes cans to increase sales | Business Studies: BROB | Scoop.it
After years of raising prices, Coca-Cola Amatil has taken the first step towards making its iconic soft drink brands more affordable, launching a 250ml can that will cost no more than $2 in convenience stores, petrol outlets and supermarket fridges.

Via Sue Byrnes
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Netflix confirms Australia launch for March 2015

Netflix confirms Australia launch for March 2015 | Business Studies: BROB | Scoop.it
After months of speculation, Netflix has confirmed that it will launch in Australia and New Zealand in March next year.

Via Sue Byrnes
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New Hepatitis A case linked to recalled frozen berries

New Hepatitis A case linked to recalled frozen berries | Business Studies: BROB | Scoop.it
Queensland now has five cases, bringing the national total to 10.

Via Sue Byrnes
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It's still a happy meal in Australia for McDonald's

It's still a happy meal in Australia for McDonald's | Business Studies: BROB | Scoop.it
McDonald's sales and visits have increased in Australia over the past six months, proving a bright spot for the world's biggest restaurant chain, which has been racked by falling global sales and traffic, and food shocks in Asia.

Via Sue Byrnes
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Red Rooster food chain accused of deceiving customers with 'nothing artificial' claims

Red Rooster food chain accused of deceiving customers with 'nothing artificial' claims | Business Studies: BROB | Scoop.it
Roast chicken chain Red Rooster has been accused of deceiving customers with claims its food is free of artificial ingredients and that nuggets are free of preservatives in its latest marketing drive.

Via Sue Byrnes
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ACCC chairman Rod Sims says Woolworths has fat margins as suppliers fear profits shrinkage

ACCC chairman Rod Sims says Woolworths has fat margins as suppliers fear profits shrinkage | Business Studies: BROB | Scoop.it
Rod Sims says Woolworths has one of the highest profit margins of any large supermarket chain in the world and that the regulator will use the extra clout of the new code of conduct to help protect suppliers.
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ACCC seeks bigger penalties for exploitative companies

The competition regulator has vowed to seek tougher penalties against big corporations, after criticism that a recent $10 million fine against Coles and $11 million fine against Flight Centre were inadequate and immaterial.
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RBA's ability to influence interest rates has diminished, Glenn Stevens concedes during grim economic outlook

RBA's ability to influence interest rates has diminished, Glenn Stevens concedes during grim economic outlook | Business Studies: BROB | Scoop.it
The Reserve Bank says the rate of house price growth in Sydney is "concerning," it now expects economic growth to remain 'below-par' for longer than expected, and it believes unemployment will peak higher than first thought.

Via Sue Byrnes
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Coles in 'fresh' trouble again over Tasmanian pink lady apple claims

Coles in 'fresh' trouble again over Tasmanian pink lady apple claims | Business Studies: BROB | Scoop.it
Incensed consumer found much to chew over Coles apple advertisement.

Via Sue Byrnes
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