Australian households are not likely to feel any more confident about the economy and could be caught out by asset bubbles if rates are cut below 2 per cent, says a growing number of economists and market analysts.
Humans will remember something longer if it made them feel rather than think. They gravitate towards provocative images -- think food, sex and danger. They’re drawn toward images of faces. The color yellow puts them on edge.
Understanding how the human brain works is fascinating, but it’s also good business.
Marketing campaigns rooted in neurology are more likely to get and hold attention. And in the attention economy we are living in, where consumers have access to more emails and tweets than they could ever manage to read and digest fully, being able to get and hold attention is what separates the wheat from the chaff. That’s what gets consumers to spend.
If you are looking to get more of your marketing efforts seen, then have a look at this infographic, embedded below, generated by Nashville, Tenn.-based Emma, an email-marketing software provider. The infographic highlights 12 biological trigger mechanisms that make the human brain light up....
Jetstar’s new group chief information officer Grainne Kearns has kicked off a major review of the airline’s technology set up, re-evaluating all of its supplier contracts and suggesting that outsourced work may be brought back in-house.
Passengers embarking on holidays with Qantas' low-cost carrier Jetstar have experienced delays on Saturday morning after IT systems that include planning and preparing for flights experienced problems, with the airline having to convert to manual passenger processes and procedures in order to get flights away.
After years of raising prices, Coca-Cola Amatil has taken the first step towards making its iconic soft drink brands more affordable, launching a 250ml can that will cost no more than $2 in convenience stores, petrol outlets and supermarket fridges.
McDonald's sales and visits have increased in Australia over the past six months, proving a bright spot for the world's biggest restaurant chain, which has been racked by falling global sales and traffic, and food shocks in Asia.
Rod Sims says Woolworths has one of the highest profit margins of any large supermarket chain in the world and that the regulator will use the extra clout of the new code of conduct to help protect suppliers.
The competition regulator has vowed to seek tougher penalties against big corporations, after criticism that a recent $10 million fine against Coles and $11 million fine against Flight Centre were inadequate and immaterial.
The Reserve Bank says the rate of house price growth in Sydney is "concerning," it now expects economic growth to remain 'below-par' for longer than expected, and it believes unemployment will peak higher than first thought.
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