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Business Strategy for Nonprofits
Applying business strategies and best practices to make your NPO more effective and successful.
Curated by Linda Ziskind
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How the New Google+ Events Can Support Your Nonprofit Event

How the New Google+ Events Can Support Your Nonprofit Event | Business Strategy for Nonprofits | Scoop.it

Robin Good: Up until today most businesses have been using Facebook Events and other event marketing platforms to promote anything live, from their own workshops to conferences and live webinars.

 

Now, Google+ has a competing event marketing and promotion service which provides a valid alternative.

 

Key features include:

 

Full integration with Google Calendar—users can view and respond to your events on Google Calendar.

 

Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.

 

Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.

 

Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.

 

Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.

 

Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.

 

Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

 

If you want to find out rapidly how to use Google+ Events and to what elements to pay particular attention this article is for you.

 

Useful. Informative. 7/10

 

Find out everything about it: http://www.socialmediaexaminer.com/google-plus-events/

 


Via Robin Good
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Beth Kanter's comment, August 24, 2012 11:14 AM
One annoying feature, or maybe I can't find the place in my settings, but I get random invites from random people to events and it automatically gets on my google calendar and creates clutter. I wish I could flip a switch that says not to add the event to my calendar.
Robin Good's comment, August 25, 2012 3:05 AM
Beth, thanks for sharing the issues you have encountered. I don't see that switch yet either.
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When People Tweet Complaints, Should Organzations Respond?

A recent study shows that people are overwhelmingly positive when brands/organizations take the time to respond to a complaint on Twitter. And brands are discovering that responding to Twitter comments isn't just a customer service function. Engaging with people via social networks helps build loyalty.

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5 Key Social Media Findings That Affect Your Org

The Nielsen Social Media Report for 2011 contains finding that small nonprofits and small businesses might find startling, but that can have a huge impact on their success.

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How Zingerman's Deli Serves Up Constant Innovation

For Ari Weinzweig, co-founded Zingerman’s Delicatessen, innovation is woven into the company's dna. 

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The Fail Trail: Understanding 3 Social Media Crises [Infographic] - SocialTimes.com

The Fail Trail: Understanding 3 Social Media Crises [Infographic] - SocialTimes.com | Business Strategy for Nonprofits | Scoop.it

Social media and its viral platform cousins have changed the dynamics of how we handle public relations crisis.


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Measuring Social Media ROI & Goal Conversions with Google Analytics 5 | Unbounce

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 | Unbounce | Business Strategy for Nonprofits | Scoop.it
Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions. (@jcoletn Here's a great post to get you started!
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How Social Media Impacts Brand Marketing | Nielsen Wire

Brand marketing is just as important to nonprofits as to for profit businesses. The results from Nielsen's 2011 Social Media report illustrate the critical role that social media plays in how people find, research, and share information on brands. 

 

It's important to understand that, increasingly, people are participating in online conversations to learn about brands and organizations, and to give their opinions. Organizations have an invaluable opportunity to engage with and influencesupporters as part of that conversation. 

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Email Mktg - List Segmentation: Why It's Important and How to Do It

Email Mktg - List Segmentation: Why It's Important and How to Do It | Business Strategy for Nonprofits | Scoop.it

Email list segmentation will help make your communications and requests more relevant & effective, resulting in higher open rates, click-throughs, and increased support. Here are 8 critical factors to consider when segmenting your list.

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7 Things You Didn't Know Google Analytics Could Tell You

7 Things You Didn't Know Google Analytics Could Tell You | Business Strategy for Nonprofits | Scoop.it

For an effective #nonprofit website, you need to know more than visit numbers. 7 key things that Google Analytics can tell you.

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10 Clues to Recognizing "Hidden" Business Opportunities

10 Clues to Recognizing "Hidden" Business Opportunities | Business Strategy for Nonprofits | Scoop.it

When Steve Jobs visited Xerox Parc in 1979, he took one look at the GUI (graphical user interface) on Xerox's Alto computer and knew he'd seen the future of all computers. 10 ways to start recognizing opportunities hiding in plain site.

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