Sutcliff provides us with an education on digital transformation and helps businesses discover how they can provide better outcomes and experiences by doing things differently using a combination of digital technologies, such as social collaboration, mobility, cloud computing, and analytics solutions.
Four things get people talking about a brand: value for money, customer service, product satisfaction, and emotional connection. Word-of-mouth recommendations offer a critical way to measure and improve a company’s performance on each dimension—and ultimately to boost growth.
Ce que nous savons de l’entreprise provient du siècle dernier. Or, vague après vague, l’intrusion et l’extension du numérique sapent les fondements même de ce qu’apporte l’entreprise, lieu d’organisation du travail et d’acquisition des compétences.
Established organisations have a tough time being innovative. Years of ample, dependable profits often leave companies weighed down by bureaucratic processes that are difficult to shed. Shareholders’ quarterly expectations seem more urgent to them than changes that may, or may not, disrupt their industry years down the road. Additionally, “innovation” itself is a somewhat vague concept, and many incumbents lack a clear idea of what it might mean for them. All these factors argue for inertia.
Le marketing traditionnel a déjà permis d’établir de nombreuses théories sur les différentes étapes du processus d’achat mais aucune d’entre elles ne s’est révélée parfaitement exacte. C’est dans ce contexte qu’au début des années 2000 est né le neuromarketing. Des neurologues espéraient pouvoir analyser, ...
What exactly is the key to creating a great workplace? Could it be boiled down to one thing? It's doubtful. Too many factors play into the creation of a great place to work. That said, a strong talent management strategy is absolutely one of th [...]
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.