This is takes the 22 Rules of Storytelling into a whole new perspective. It's an integrated approach to use experience design with storytelling. The two naturally are aligning itself to better storytelling.
Tom Perrotta talks to Jim Fleming about what makes a great short story and his work as editor of "The Best American Short Stories 2012."
Parker Donat's insight:
He is exactly right, emotional stories are what makes a good story. After hearing this interview it makes me think how I need to begin reading more short stories. Just bought his book, The Best American Short Stories You might want to grab yourself a copy. http://amzn.to/WpIcyM
This post is a wise observation on where stories are at and the important thing for storytellers to take away from this article is that given there be so many stories being utilized today, what are you doing to make a better story to cut through the digital noise?
If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale.
These four elements of epic storytelling can have huge results in business storytelling. Take a lesson from fantasy writers and see how they make attention and suspension in their stories. These important tools can be used as marketable stories for your audience. Good job Codey Amprim from mythicscribes.com, you have a great blog.
1. Doom, Tempered with Hope2. Inspiration, Mingled with Fear3. Dumbfounding Awe and Presentation4. Use of Scale
Many companies don't know where to start when it comes to storytelling. Especially, B2B companies. There is a good way to start and that is asking the right questions. And what a better way than to be ask questions geared toward the underutilized marketing tool of storytelling.
I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication.
Looking through this Prezi I found good ideas about storytelling on Youtube I've never thought of before. Like making the Rock Dating Game and how to to tell a story with typography. All these ideas can be applied to any business storytelling arsenal.
Lance Weiler: "Developing an understanding of code is a valuable skill. In fact its now a 21st century storytelling reality. While it’s not critical for you to rush off and learn how to code, it wouldn’t hurt to become more familiar with the terminology, process and realities of producing digital / interactive projects."
For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards
Company stories need to be crafted to create an environement where people feel comfortable to talk about the product/service or their own similar stories. And especially a positive conversation
For an example of what a good story that turns out to be negative online, check out Gildan who released great ad on TV but got huge criticism because the story what a guy who runs out of burning house and realized he forgot an important item, passing his wallet, precious things and even an old lady, he goes through his laundry to grab his hoodie. I loved the story but agreed will the community that the ad may have been a little insensitive. Sorry, this video is no where to be found online. Unfortunately, this backlash on their Facebook has been well over a few hundred negative comments. A few too many if you ask me.
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