Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.
Via José Carlos
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I made a thesis about Corporate Storytelling and I think its a great new way to differentiate your brand in todays corporate environment.
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Parker Donat
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Rescooped by Parker Donat from Digital Storytelling onto Business Storytelling |
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Via José Carlos
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Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.
And yes, SEO is the great white whale :). Via Martin (Marty) Smith
Parker Donat's insight:
I'm a huge fan of this Slide by Marty Smith. 
Martin (Marty) Smith's comment,
April 10, 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment,
April 10, 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta... Via Jim Signorelli
Parker Donat's insight:
As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness.
It's not about how much money you have, it is about how good your story is for me to buy your product or service. Delete the scoop?
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Parker Donat's insight:
Looking through this Prezi I found good ideas about storytelling on Youtube I've never thought of before. Like making the Rock Dating Game and how to to tell a story with typography. All these ideas can be applied to any business storytelling arsenal. Delete the scoop?
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Howard Suber is one of my mentors. He founded the graduate program I was in at UCLA and has taught literally thousands of students about the power of film and narrative structure. Via Gregg Morris 
Gregg Morris's comment,
March 5, 2:48 PM
I signed up for the weekly newsletter just so I could listen to/read the whole two hours worth when he releases it later this week. I agree with you. Terrific stuff.
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Mike Springer: "Before he was a big game hunter, before he was a deep-sea fisherman, Ernest Hemingway was a craftsman who would rise very early in the morning and write." Via The Digital Rocking Chair
Parker Donat's insight:
A great read for any writer 
Luca Brigada's curator insight,
March 12, 6:49 AM
I began this travel of storytelling with Hemingway never wrote a treatise on the art of writing fiction. He did, however, leave behind a great many passages in letters, articles and books with opinions and advice on writing. First rule: To get started, write one true sentence. Delete the scoop?
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NerdStalker: "We came across a great game recently that recaptures your creativity in writing and gamifies it." Via The Digital Rocking Chair
Parker Donat's insight:
Super cool trandsmedia story idea that involves getting kids to tell stories in a gamafied way through an app. I'm sure kids will get creative with this. 
Janet Ilko's curator insight,
February 17, 12:10 PM
Going to use this with my 8th graders as a writing warm up activity. Many of my students get frustrated writing longer pieces, this will be a way to write short meaningful text in a game format. Will be interesting to see how this plays out. 
Angela Antle's curator insight,
February 18, 7:52 AM
Great writing 'game' for kids!....er, and others Delete the scoop?
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Lance Weiler: "Developing an understanding of code is a valuable skill. In fact its now a 21st century storytelling reality. While it’s not critical for you to rush off and learn how to code, it wouldn’t hurt to become more familiar with the terminology, process and realities of producing digital / interactive projects." Via The Digital Rocking Chair
Parker Donat's insight:
Lance Weiler describes the blend of story and technology and how to get started in transmedia. Great story stuff! 
Fausto Cantu's curator insight,
January 9, 12:56 AM
This post contains a great list of resources for transmedia practitioners.
Angela Antle's curator insight,
January 9, 8:42 AM
This post contains a great list of resources for transmedia practitioners. And a link to Lance Weiler's Text of Light website....enjoy! 
Dolly Bhasin 's curator insight,
January 9, 10:34 PM
21st century storytelling is all about creative use of technology and publishing in multiple mediums with seamless navigation and using the power of each medium effectively! Delete the scoop?
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Omar L. Gallaga: "The word “transmedia” itself has come to represent a concept that doesn’t mean the same thing to everyone, especially in publishing." Via The Digital Rocking Chair
Parker Donat's insight:
For business storytelling to be a success there needs to be a good strategy around making money. Given that eBooks and apps are so popular there is a definate opportunity to tell a great story using these platfrorms to create a more engaged community. I haven't bought this book but it seems to really understand transmedia and the use of muliple patforms. And this book, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards 
The Digital Rocking Chair's curator insight,
January 20, 4:54 AM
An interesting look at transmedia properties which have books as a key component. In fact, Dynasty of the Magi has just won the award for Best Transmedia Project in the Publishing Innovation Awards. Delete the scoop?
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People like stories. It's how we record history and entertain audiences. So why is storytelling often left out of internal communications? Via José Carlos Delete the scoop?
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Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences. Via José Carlos
Parker Donat's insight:
Company stories need to be crafted to create an environement where people feel comfortable to talk about the product/service or their own similar stories. And especially a positive conversation
For an example of what a good story that turns out to be negative online, check out Gildan who released great ad on TV but got huge criticism because the story what a guy who runs out of burning house and realized he forgot an important item, passing his wallet, precious things and even an old lady, he goes through his laundry to grab his hoodie. I loved the story but agreed will the community that the ad may have been a little insensitive. Sorry, this video is no where to be found online. Unfortunately, this backlash on their Facebook has been well over a few hundred negative comments. A few too many if you ask me.
Check out their facebook here: http://www.facebook.com/GildanOnline).
Creating the positive experience all starts wilth creating "pulling content" through a more emotional customer experience via storytelling. |
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"Cliché is the enemy of good writing.
We, as writers, are trained to kill clichéd phrases in sentences. But that's not the only place they can hide—they can infect the spaces between the words, too.
Clichés can infect storytelling techniques." Via Gregg Morris
Luca Brigada's curator insight,
April 10, 3:01 AM
An interesting article about cliches writers, it's very important for who work with storytelling:
"Cliché is the enemy of good writing. We, as writers, are trained to kill clichéd phrases in sentences. But that's not the only place they can hide—they can infect the spaces between the words, too." Delete the scoop?
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Via Gregg Morris
Parker Donat's insight:
This is takes the 22 Rules of Storytelling into a whole new perspective. It's an integrated approach to use experience design with storytelling. The two naturally are aligning itself to better storytelling.
Gregg Morris's curator insight,
April 9, 3:32 PM
"Pixar is a creative organization we often draw inspiration from. Aerogramme Writers’ Studio recently captured a list of Pixar’s 22 Rules of Storytelling, a list originally tweeted by Emma Coats, Pixar’s Story Artist.
It's a really nice list. And it closely overlaps with what we all do with envisioning and writing into existence what an experience should be.
So I had some fun, took some creative license, and changed a couple our words in [brackets] below to compare the rules of storytelling to the design of experiences:" Delete the scoop?
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Tom Perrotta talks to Jim Fleming about what makes a great short story and his work as editor of "The Best American Short Stories 2012."
Parker Donat's insight:
He is exactly right, emotional stories are what makes a good story. After hearing this interview it makes me think how I need to begin reading more short stories. Just bought his book, The Best American Short Stories You might want to grab yourself a copy. http://amzn.to/WpIcyM Delete the scoop?
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Blog post at The Future of Ink : Guest post by Matt Edelman, featured panelist at the Digital Publishing Online Intensive. Via José Carlos
Parker Donat's insight:
This post is a wise observation on where stories are at and the important thing for storytellers to take away from this article is that given there be so many stories being utilized today, what are you doing to make a better story to cut through the digital noise? Delete the scoop?
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If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale. Via Gregg Morris Delete the scoop?
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Parker Donat's insight:
These four elements of epic storytelling can have huge results in business storytelling. Take a lesson from fantasy writers and see how they make attention and suspension in their stories. These important tools can be used as marketable stories for your audience. Good job Codey Amprim from mythicscribes.com, you have a great blog. 1. Doom, Tempered with Hope2. Inspiration, Mingled with Fear3. Dumbfounding Awe and Presentation4. Use of Scale 
Parker Donat's comment,
February 18, 4:25 PM
Thanks for the share Gregg. I like the simplicity of using these 4 ideas for creating attention for any story creator. Cheers!
Gregg Morris's comment,
February 18, 4:32 PM
Simple almost always seems to work best doesn't it Parker? Wish I could always remember that! :)
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Chris Kohler: "If you're at all familiar with the success of Skylanders, you won't be too surprised by Disney's latest gaming initiative." Via The Digital Rocking Chair
Parker Donat's insight:
I wouldn't be surprised if Disney pulls off this multi-story world game and makes millions.
The Digital Rocking Chair's curator insight,
January 15, 11:29 PM
It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months. Must say, I don't mind ... it looks pretty cool. It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation. John Lasseter has described it as “a tool chest for creativity". Delete the scoop?
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If it's one thing I've learned in my 15 plus years in the television and video world, bad habits and video mistakes are easy to come by. To make things worse, bad habits are hard to reverse. Via José Carlos Delete the scoop?
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In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Startedby Ann Handley from Marketing Profs. Did the ... Via José Carlos
Parker Donat's insight:
Many companies don't know where to start when it comes to storytelling. Especially, B2B companies. There is a good way to start and that is asking the right questions. And what a better way than to be ask questions geared toward the underutilized marketing tool of storytelling. 
Karen Dietz's curator insight,
December 18, 2012 1:04 PM
I think the questions posed here to help you figure out your business stories are just terrific. There are 8 of them and will really get you thinking about your business, what makes you unique, and the stories you could possibly tell. Even if your business or organization (for profit or nonprofit), these questions are important to ask. So how would you answer these questions? This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
January 16, 1:13 PM
I so agree Parker! Many thanks for your comment. My apologies for not responding sooner. There's a glitch in the program here where I am unaware when someone posts a comment. And yes, success is all about asking the right questions!
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Company stories need to be crafted to create an environement where people feel comfortable to talk about the product/service or their own similar stories. And especially a positive conversation
For an example of what a good story that turns out to be negative online, check out Gildan who released great ad on TV but got huge criticism because the story what a guy who runs out of burning house and realized he forgot an important item, passing his wallet, precious things and even an old lady, he goes through his laundry to grab his hoodie. I loved the story but agreed will the community that the ad may have been a little insensitive. Sorry, this video is no where to be found online. Unfortunately, this backlash on their Facebook has been well over a few hundred negative comments. A few too many if you ask me.
Check out their facebook here: http://www.facebook.com/GildanOnline).
Creating the positive experience all starts wilth creating "pulling content" through a more emotional customer experience via storytelling.