Business Storytelling
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Business Storytelling
I made a thesis about Corporate Storytelling and I think its a great new way to differentiate your brand in todays corporate environment.
Curated by Parker Donat
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Rescooped by Parker Donat from Digital Storytelling!

How to tell engaging stories for non-profits, charities, and causes

Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via José Carlos
Betty Skeet's curator insight, January 16, 2014 7:16 AM

Making it interesting and engaging for charities and causes...

Rescooped by Parker Donat from StoryBranding: How brands can embrace the power of story!

What is "StoryBranding" and how is it different from storytelling?

This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta...

Via Jim Signorelli,Story-Lab
Parker Donat's insight:

As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness. 


It's not about how much money you have, it is about how good your story is for me to buy your product or service.  

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Rescooped by Parker Donat from Curation Revolution!

Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as and weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here:  ;


And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 

Via Martin (Marty) Smith
Parker Donat's insight:

I'm a huge fan of this Slide by Marty Smith. 

Jonny Delta's comment, March 27, 2013 7:32 AM
your welcome Lisa,
Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by Parker Donat from Transmedia: Storytelling for the Digital Age!

Can You Write a Story in 140 Characters?

Can You Write a Story in 140 Characters? | Business Storytelling |

NerdStalker:  "We came across a great game recently that recaptures your creativity in writing and gamifies it."

Via The Digital Rocking Chair
Parker Donat's insight:

Super cool trandsmedia story idea that involves getting kids to tell stories in a gamafied way through an app. I'm sure kids will get creative with this. 

Janet Ilko's curator insight, February 17, 2013 12:10 PM

Going to use this with my 8th graders as a writing warm up activity. Many of my students get frustrated writing longer pieces, this will be a way to write short meaningful text in a game format. Will be interesting to see how this plays out.

Angela Antle's curator insight, February 18, 2013 7:52 AM

Great writing 'game' for kids!, and others

Parker Donat's comment, February 18, 2013 5:01 PM
Cool idea using transmedia.