Business Storytelling
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Rescooped by Anjali Sharma from Storytelling
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Strategy Storytelling - A Primer - The Alpha Strategies

Strategy Storytelling - A Primer - The Alpha Strategies | Business Storytelling | Scoop.it
Strategy storytelling is coming on fast. It is the next big thing in strategy and the future of strategy communication. Research shows that strategy understanding is at an awful low throughout the organization.

Via Indranil Chakraborty
Anjali Sharma's insight:

Very interesting ... Good to see another way of creating strategy stories 

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Rescooped by Anjali Sharma from Storytelling for the Working World
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Science: Why Storytelling in Business Matters | BizStoryTeller

Science: Why Storytelling in Business Matters | BizStoryTeller | Business Storytelling | Scoop.it

Via Brandon Hoe, Sheila Wee
Anjali Sharma's insight:

Understanding the science can be hard but clearly - 2 parts of the brains engaged versus many parts of the brain engaged - says a lot about what happens when stories are told 

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Brandon Hoe's curator insight, March 21, 2013 8:47 AM

From the pages of my blog about storytelling in business, www.bizstoryteller.com.

Rescooped by Anjali Sharma from organizationalstorytelling
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What storytelling does to our brains

What storytelling does to our brains | Business Storytelling | Scoop.it
“ Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.” Storytelling is one of the most powerful techniques we have as humans to communicate and motivate. What are your best tips for telling stories? Have you had similar experiences with telling stories? I’d love your thoughts on this topic in the comments.
Via Kathy Hansen
Anjali Sharma's insight:
There is science behind this art. Businesses challenge the use of S word but this is a great rationale behind - why it works
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Rescooped by Anjali Sharma from Storytelling
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In Melbourne, storytelling becomes big business - SmartPlanet.com (blog)

In Melbourne, storytelling becomes big business - SmartPlanet.com (blog) | Business Storytelling | Scoop.it
In Melbourne, storytelling becomes big business
SmartPlanet.com (blog)
Story Matters Most founder Andrew McUtchen in his Melbourne office. MELBOURNE – There's a new breed of consultants cropping up in Melbourne's corporate landscape.

Via Indranil Chakraborty
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Rescooped by Anjali Sharma from Storytelling in business
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VIDEO: Great storytelling in business examples – Shangri La’s “It’s In Our Nature”

VIDEO: Great storytelling in business examples – Shangri La’s “It’s In Our Nature” | Business Storytelling | Scoop.it
http://www.youtube.com/watch?v=Ng7tikSf8pk

This is brand storytelling at its very finest. Renowned director, Bruno Aveillan takes us on a journey through a frozen hinterland and tells us the tale o

Via Brandon Hoe
Anjali Sharma's insight:

About 2 years ago , I was looking for a venue for a major event and I remember a Shangri La staff conducting a site inspection for me and she said - welcome to a place where people never grow old.. Very unusal ...and something that you want to hear more about .. She had a lot stories to tell me about what the brand stands for and now this video message - Making strangers our own - Its in our nature..Well done Shangri La .. You are leaders in the way hospitality brands represent themselves.. 

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Brandon Hoe's curator insight, April 1, 2013 2:21 AM

From the pages of my blog on storytelling in business, www.bizstoryteller.com.