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Rescooped by Elaine Pang from E-Learning and Online Teaching
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Children's Media Use in America 2013 Infographic ~ Common Sense Media

Children's Media Use in America 2013 Infographic ~ Common Sense Media | Business Startup | Scoop.it
Zero to Eight: Children's Media Use in America 2013

 

Click on image to see complete infographic and to access the full published report


Via Jim Lerman, Dennis T OConnor
Elaine Pang's insight:

Tech Savvy Toddlers.

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Sasha Whitley's curator insight, October 30, 2013 12:35 PM

Really interesting to see. Was surprised by the numbers!

Luciano Borg's curator insight, October 31, 2013 4:21 AM

Children's Media Use in America 2013 Infographic

Bronwyn Desjardins's curator insight, October 31, 2013 3:30 PM
Wonder how this compares to independent school children in South Africa.

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Rescooped by Elaine Pang from The Marketing Technology Alert
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The Science of Sharing (Word of Mouth and Social Marketing) - Gartner | #TheMarketingAutomationAlert

The Science of Sharing (Word of Mouth and Social Marketing) - Gartner | #TheMarketingAutomationAlert | Business Startup | Scoop.it

[Contagious: Why Things Catch On]  is full of examples of interesting ideas that spread, but also provides a strong reminder for marketers, citing research that only 7 percent of “word of mouth” recommendations (or complaints) happen online.   Berger then talks about the science of sharing, citing 6 factors that influence how fast and broadly an idea spreads.  His mnemonic for these is STEPPS:

-- >  Social Currency – People share things that they think will make them look “good” (smart, cool, hip, etc.) in the eyes of their peers.

-- >  Triggers – People share things that are top of mind, because of associations with other things that people think about all the time. (Note: This is more of a hidden trait, but consciously creating trigger associations can have a big, big impact.)

-- >  Emotion – People share things that evoke emotions
(A note on this since I’ve blogged about emotions before: Focus on things that cause high arousal.   This can be positive (awe, excitement, amusement) or negative (anger, anxiety).  But don’t go for the middle.  Just making people feel content or sad won’t drive sharing.)

-- >  Public – People share things that are visible.

-- >  Practical Value - People share things they think will help others.

-- >  Stories -  People use stories as a the medium to communicate ideas in an interesting way (another favorite topic of mine)

 

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iNeoMarketing's curator insight, October 30, 2013 8:11 AM

I did a quick scan, and it's Malcom Gladwell-ish with more proof. Think of Tipping Point but with action items!

Rescooped by Elaine Pang from E-Learning and Online Teaching
Scoop.it!

Children's Media Use in America 2013 Infographic ~ Common Sense Media

Children's Media Use in America 2013 Infographic ~ Common Sense Media | Business Startup | Scoop.it
Zero to Eight: Children's Media Use in America 2013

 

Click on image to see complete infographic and to access the full published report


Via Jim Lerman, Dennis T OConnor
Elaine Pang's insight:

Tech Savvy Toddlers.

more...
Sasha Whitley's curator insight, October 30, 2013 12:35 PM

Really interesting to see. Was surprised by the numbers!

Luciano Borg's curator insight, October 31, 2013 4:21 AM

Children's Media Use in America 2013 Infographic

Bronwyn Desjardins's curator insight, October 31, 2013 3:30 PM
Wonder how this compares to independent school children in South Africa.