A simple smile and a friendly greeting can make customers feel much more loyal towards small independent companies, according to new Kingston University research...The study, which examined the retail behaviour of 2,006 consumers and the business practices of 1,216 decision makers in small and medium size enterprises (SMEs), reveals that a smile and a friendly hello is the most common reason (59 per cent) why consumers feel loyal towards independent retailers. However, only just over half (54 per cent) of respondents stated their small business employed this practice. Three in five consumers are also willing to pay more for a product from a small independent shop rather than deal with a large corporate retailer...More than a third of loyal consumers said they kept coming back because of excellent customer service and one in five said they valued businesses remembering their usual order.
Our latest installment of great tips for implement for social media that are actionable and extremely useful.
My father loves his gambling on horses. He’s been gambling on horses for 70 years (yes 70 years!) but what he does is gambling. Most of the horses looses but he enjoys it.
The tips we outlined below is not about gambling. It’s about providing you with valuable actionable tips.Incremental improvements in your social media marketing can reap great benefits. We’d love to you to pick off one tip off the list below. That’s all! We purposely keep them short so you can get through this post quickly....