Wikipedia defines social television as “a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.” Whether you were one of the first to vote via text for American Idol contestants or have just started noticing hashtags and keywords on the screen during news programs, you are experiencing “social TV!” ...
A good overview on how our TV experience has changed from a somewhat passive activity to an increasingly active activity through "social tv". The article suggests that the integration of social media and TV broadcastig will grow. I absolutely agree - as does TV manufactures. Have we not already witnessed TVs with built in social sites?
On the otherhand, I dont think we are there yet with radio. My own experience would suggest that although there is intenet radio, social radio has yest to be established. I am trying to do that in my small way but there is still a wide gap to close there.
Read more on the Social TV in this article. Let me know what you think.
Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media.
69% of B2B companies have no process for responding to customer feedback via social media, compared to 42% of B2C companies. These numbers would be even worse were it not for North American companies skewing the average: 43% of North American companies having a response process compared to only about 25% in other regions.
What about tracking and measurement?
67% of companies do not measure or quantify social media – increasing to 75% for B2B companies Of those that do measure social media, 56% just count the comments and followers Only 4% have some form of sentiment analysis
Social media has taken the whole concept of word of mouth and really put it on steroids. We used to worry about how word of mouth would travel at the speed of a cocktail party, or around the water cooler at the office. Now you are operating in an environment where word of mouth is travelling at the speed of Facebook, Twitter, Foursquare, or your favourite blog.
It has also empowered customers of any company to talk about the brand and the company. Every individual is suddenly in a position to be a publisher, journalist, critic, trip adviser, or blogger.
There are no shortage of headlines in the media about some employee’s social media account and what the employer did or did not do. Is this really representative of what social media means in the workplace? Not at all!
One tool or platform does not make an organization social. It is not just about the tools- especially in isolation of the bigger picture. Well at least it ought not be. Sensational headlines just feed the fear of those with a social media phobia. What organizations and businesses should be thinking about is how can they leverage this new way of doing business.
Social media and the new technologies of today have totally changed how we work, communicate, interact, collaborate and relate to each other. Business leaders need to rethink how to take their organization to the next level and consequently “enable” their staff to succeed in this new environment- our new reality.
It seems to me that social media enthusiasts either sit in the Google Plus camp or the Facebook camp. There is this great divide. I am thinking – why do I have to choose? I am pretty clear how I interact with my Facebook network and although I am still figuring out the optimal use of Google Plus, the two sites provide different experiences. Furthermore, I think Google Plus is just one component of Google’s plan on the social arena.
I have been in so many “global organizations” where they use the term global and what it really means is wherever the head office resides ( be it UK, US, Canada, Japan- wherever), the way the business will be conducted in other countries, will be the same as the head office country. So their interpretation of global is that we are doing business IN that country -not WITH that county. Wrong!...
Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position!
From my research, many of these bloggers make really good points and should be considered when thinking about blogging and content marketing.
I have gone to enough conferences over the past 6 months to pull the alarm. Consider it pulled. Why? I have gone to a number of social media conferences dedicated to functions or departments and I have found that each function had a different perspective on the fit of social media in their organization ...
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation
Be sure to also see Robin Good's valuable feedback providing additional clarification regarding the list.
Back in 2010, Amber McArthur wrote an article about CEOs who were active online and determined that less than 8% of CEOs were in fact active in social media. More recently IBM conducted a study with over 1700 CEOs from around the world to determine their perspective on social business. This 2012 study suggests that this number is climbing and we can now talk of “ the 16% CEOs active in the social environment”.The study also indicated that this percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore. I think the potential projected increase is encouraging. However that message alone suggests more education is required.
After the the social media strategy has been debated, discussed and finalized, what’s next? Well, one important tactic or plan is your content. What information will you share with your network? How will this information support your strategy, goals and quite frankly how will it take you to where you want to be?
This episode will touch on the subject of content marketing and curation. We will discuss content marketing concepts; how to share content that will deliver value to your customers and your business. We will discuss how both original content and curated content can lead to business gain.
I am so pleased to have as my guests Marcus Sheridan, The Sales Lion and Karen Dietz, Just Story It, to have this discussion. Both are strong leaders and practitioners in this field.
Karen Dietz has also been featured in the Scoop.it Lord Curation Series. Join us on Thursday June 21st 8pm on my Social Media Pearls iRadio show.
"One of the biggest challenges I see on a regular basis is getting people to think in terms of networks, then in terms of relationships. From a learning perspective, this is what connectivism is about: knowledge exists within systems which are accessed through people participating in activities. It is by doing our work that we co-create our roles in our networks."
Business owners and leaders thinking about making a splash in the social arena – don’t.
Winning in the social arena is not about hype or making a splash. It is about a two-way communication, collaboration and a serious commitment. If you do decide to make this commitment, as a leader you also have to think of this as building a new capability
In this post, I really want to talk about “What is Social?” I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. I loved saying that. Why? Well, the more I speak to businesses and organizations, the more I realize that the expectations of “how to manage” a community or “What the expectations are” when you decide to work or play in this space, are not necessarily understood....
The Power of the TwitterChat was an agenda item at the Socialize Toronto conference I attended recently. It was great to have this discussion in a very diverse group.
TwitterChats are so valuable! The selections are amazing. You get to meet new people in different sectors, functions and generations.I mined the richness of the conversation at the conference with my own thoughts to come up with 10 good reasons why you should attend them.
For a smaller banks such as the $409 million-asset Bank of Georgia, figuring out how to use social media safely and legally isn t easy.
But they have! it is called having an opportunity to have a conversation. I am always amazed by large corporations in regulated industries are so quick to throw in the towel when the topic of social media is put on the table. It is good to see this bank showing leadership in this arena in order to have those conversations with their customers.
How Google+ Hangouts Are Transforming TV Broadcasting...
We certainly live in exciting times. Google seems to be in the news for one thing or another - weekly! I have attended some of these livestreams on YouTube/hangouts. It is certainly amazing and the title of this post came to mind immediately. A tranformation is certainly taking place......
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.