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Business Socialization
Businesses and Organizations taking on social media. The Best. The Worse. Important tips and How Tos. (http://Xeeme.com/shirleywilliams /http://socialmediapearls.com)
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Scooped by Shirley Williams (XeeMe.com/ShirleyWilliams)
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Indonesian farmers reaping tech rewards

Indonesian farmers reaping tech rewards | Business Socialization | Scoop.it
The BBC's Karishma Vaswani meets the Indonesian farmers turning to social networking to make the most of their produce.

 

Learn about the 8 villages network currently in the pilot program. They are leverage their current live network with technology for better understand pricing and weather patterns. Intriguing....

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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Manejando conocimiento
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Workforce collaboration in the network era

Workforce collaboration in the network era | Business Socialization | Scoop.it

"One of the biggest challenges I see on a regular basis is getting people to think in terms of networks, then in terms of relationships. From a learning perspective, this is what connectivism is about: knowledge exists within systems which are accessed through people participating in activities. It is by doing our work that we co-create our roles in our networks."


Via Brad Abbott, ZairjaFormación
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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Social Media Pearls
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Is Your Business Ready To Be Social And Become An Earned Wicked Wiki-Brand? | Social Media Pearls

Is Your Business Ready To Be Social And Become An Earned Wicked Wiki-Brand? | Social Media Pearls | Business Socialization | Scoop.it

Business owners and leaders thinking about making a splash in the social arena – don’t.

Winning in the social arena is not about hype or making a splash. It is about a two-way communication, collaboration and a serious commitment. If you do decide to make this commitment, as a leader you also have to think of this as building a new capability

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Scoop.it Scoopers! Are you interested in a Fan Group or G+ Circle?

I have had an excellent response to my post.  As a result, I am thinking of putting a G+circle and/or Fan Group together. Any interest? Just respond to this post to let me know... Cheers

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The Write Connection's comment, May 7, 2012 8:57 PM
Count me in Shirley
Stewart-Marshall's comment, May 8, 2012 8:48 AM
Good idea Shirley. I'm interested. Stewart
'Timothy Leyfer's comment, May 10, 2012 7:06 PM
yes Shirley . And going in a circle I would be interested in joining G+ circle or group
Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Leadership, Organizations and Performance Excellence
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Culture of Facebook, Linkedin and Twitter Social Sites | | Social Media PearlsSocial Media Pearls

Culture of Facebook, Linkedin and Twitter Social Sites | | Social Media PearlsSocial Media Pearls | Business Socialization | Scoop.it

I did a quick survey of my network on how they would describe the culture of Facebook, Linkedin and Twitter. You will find the highlights here with some of own perspectives.

 

Like all cultures, they evolve with time. This is a snapshot of Facebook, Linkedin and Twitter today

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The Top 10 Ways to Become Truly Social

If we continue to act in a socially uninformed and uninspired manner, some of our new social enterprises may suffer the same fate that took down so many e-businesses at the beginning of this century.
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Social Media A to Z Series: S is for the Social in Social Media

Social Media A to Z Series: S is for the Social in Social Media | Business Socialization | Scoop.it

In this post, I really want to talk about “What is Social?” I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. I loved saying that. Why? Well, the more I speak to businesses and organizations, the more I realize that the expectations of “how to manage” a community or “What the expectations are” when you decide to work or play in this space, are not necessarily understood....

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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Social Media Pearls
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Power Of The TwitterChat: 10 Valuable Reasons Why

Power Of The TwitterChat: 10 Valuable Reasons Why | Business Socialization | Scoop.it

The Power of the TwitterChat was an agenda item at the Socialize Toronto conference I attended recently. It was great to have this discussion in a very diverse group. 

 

TwitterChats are so valuable! The selections are amazing. You get to meet new people in different sectors, functions and generations.I mined the richness of the conversation at the conference with my own thoughts to come up with 10 good reasons why you should attend them.

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Social Media Is a Tricky Business for a Tiny Bank - American Banker Article

Social Media Is a Tricky Business for a Tiny Bank - American Banker Article | Business Socialization | Scoop.it
For a smaller banks such as the $409 million-asset Bank of Georgia, figuring out how to use social media safely and legally isn t easy.

 

But they have! it is called having an opportunity to have a conversation. I am always amazed by large corporations in regulated industries are so quick to throw in the towel when the topic of social media is put on the table. It is good to see this bank showing leadership in this arena in order to have those conversations with their customers.

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How Google+ Hangouts Are Transforming TV Broadcasting - SocialTimes.com

How Google+ Hangouts Are Transforming TV Broadcasting - SocialTimes.com | Business Socialization | Scoop.it
How Google+ Hangouts Are Transforming TV Broadcasting...

 

We certainly live in exciting times. Google seems to be in the news for one thing or another - weekly! I have attended some of these livestreams on YouTube/hangouts. It is certainly amazing and the title of this post came to mind immediately. A tranformation is certainly taking place......

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social media and restaurants-toronto-twitter

social media and restaurants-toronto-twitter | Business Socialization | Scoop.it

This is a good example of an informed customer using social media to research, give feedback and making recommendations of the best restaurants from her perspective. 

Her list includes:

 

Table 17 @Table17

Enoteca Sociale @EnoSociale

Fish Bar @_fishbar

F’Amelia @FameliaRisto

Vaticano @VaticanoToronto

Cafe du Lac @cafedulac

Real Sports @RealSports

Fresh @freshonbloor

e11even @e11even

Nota Bene @notabenetoronto

Lou Dawgs @loudawgs

 

Welcome to our world!! 

Read on to learn more.......

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Facebook promotion of Timothy’s coffee brews social media backlash for...

The Toronto-based coffee business sparked a social media backlash after it underestimated how many people would sign up, accidentally sent an email saying the coffee was on its way, and fell into silence when it couldn’t deliver.

 

Another example of how not to do a social media promotion. Starbucks did almost the same thing and mistake some time ago- some one did not do their homework. Underestimation is the biggest mistake with this type of promotion.  

 

Read on to understand why....

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5 Steps That Deliver ROI in Social Business

5 Steps That Deliver ROI in Social Business | Business Socialization | Scoop.it

I selected this piece written by Michael Britto from 11/2011 via socialbusinessnews because at the end of the day, we all want to see evidence that there is indeed ROI from our social media business efforts.

 

In this article, Research consulting firm, Bain and Company has found concrete evidence that companies who have adopted social media early on (Dell,. Wal-Mart, Starbuscks, Jet Blue & American Express) have captured real economic business value from their budget investments.

 

Here's a brief summary of this article:

 

1. Link social media efforts to concrete business objectives


**Bain has provided this matrix with real examples of companies that were successful in linking social media to business objectives.

 

**Focus and tailor your efforts to engage your key customers

 

**Bain identified 10 segments of social customers.

 

**Members of these segments frequent different social media platforms and prefer different types of content and engagement models. (As illustrated in their social media consumer segmentation)

 

2.Build a social media organization to deliver results


**Smart companies mobilize cross-functional teams spanning marketing, sales, public relations, corporate strategy, customer service, product development, IT, HR and legal.

 

**They are building social capabilities, behaviors, processes and workflows into the underlying DNA of the organization rooted in change management.

 

(Bain outlines three organizational models based on their study in this article)

 

3. Monitor and measure the results—then close the loop

 

**Creating the right measurement philosophy to measure and track results is mission critical.

 

4.Be flexible and adaptive.

 

It’s still early days

 

****We live in the culture of NOW! Social media is one area in which everybody is learning and adapting in real time – customers, partners and the organization.

 

**** Just as companies need to continuously experiment to determine what works for them and their customers, they also need to negotiate an increasingly crowded playing field, with newcomers always joining the game.

 

**** The companies that succeed will be those that are flexible, adaptable and ready to change.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/wR9CsL]


Via janlgordon
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Social Business: What Are Companies Really Doing? - Survey Question...

Findings from the 2012 Social Business Global Executive Study and Research Project, conducted by MIT Sloan Management Review and Deloitte.
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Building a better service culture in a social media world

Building a better service culture in a social media world | Business Socialization | Scoop.it

Social media has taken the whole concept of word of mouth and really put it on steroids. We used to worry about how word of mouth would travel at the speed of a cocktail party, or around the water cooler at the office. Now you are operating in an environment where word of mouth is travelling at the speed of Facebook, Twitter, Foursquare, or your favourite blog.

It has also empowered customers of any company to talk about the brand and the company. Every individual is suddenly in a position to be a publisher, journalist, critic, trip adviser, or blogger.

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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Social Media Pearls
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16 Characteristics of The Social Workplace | Social Media Pearls

16 Characteristics of The Social Workplace | Social Media Pearls | Business Socialization | Scoop.it

There are no shortage of headlines in the media about some employee’s social media account and what the employer did or did not do. Is this really representative of what social media means in the workplace? Not at all!

One tool or platform does not make an organization social. It is not just about the tools- especially in isolation of the bigger picture. Well at least it ought not be. Sensational headlines just feed the fear of those with a  social media phobia.  What organizations and businesses should be thinking about is how can they leverage this new way of doing business.

Social media and the new technologies of today have totally changed how we work, communicate, interact, collaborate and relate to each other.  Business leaders need to rethink how to take their organization to the next level and consequently “enable” their staff  to succeed in this new environment- our new reality.

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Google’s Social Offering is Not Google Plus. Social Integration is The Game. I Social Media Pearls

Google’s Social Offering is Not Google Plus. Social Integration is The Game. I Social Media Pearls | Business Socialization | Scoop.it

It seems to me that social media enthusiasts either sit in the Google Plus camp or the Facebook camp. There is this great divide. I am thinking – why do I have to choose? I am pretty clear how I interact with my Facebook network and although I am still figuring out the optimal use of Google Plus, the two sites provide different experiences. Furthermore, I think Google Plus is just one component of Google’s plan on the social arena.

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Does Global Business Leadership Standards Exist?

Does Global Business Leadership Standards Exist? | Business Socialization | Scoop.it
I have been in so many “global organizations” where they use the term global and what it really means is wherever the head office resides ( be it UK, US, Canada, Japan- wherever), the way the business will be conducted in other countries, will be the same as the head office country. So their interpretation of global is that we are doing business IN that country -not WITH that county. Wrong!...
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Grading the social media presence of local breweries

Grading the social media presence of local breweries | Business Socialization | Scoop.it
Without the advertising dollar of the multinational corporations with which they often compete, many of Toronto's local brewers have embraced social media as their chief marketing vehicle of choice.
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The Queens of Hearts in Content Marketing and Social Media

The Queens of Hearts in Content Marketing and Social Media | Business Socialization | Scoop.it

Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position!  

From my research, many of these bloggers make really good points and should be considered when thinking about blogging and content marketing. 

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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Social Media Pearls
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Align Your Social Media Strategy Across Your Organization Or You Will Fail.

Align Your Social Media Strategy Across Your Organization  Or You Will Fail. | Business Socialization | Scoop.it
I have gone to enough conferences over the past 6 months to pull the alarm. Consider it pulled. Why? I have gone to a number of social media conferences dedicated to functions or departments and I have found that each function had a different perspective on the fit of social media in their organization ...
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Corporate Social Media Infrastructure by @samfiorella

Sam Fiorella of Sensei Marketing guides the audience at the Social Media Masters Conference in Atlanta on how to establish a Corporate Social Media Infrastructu...

 

Excellent presentation... worth the read!

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40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | Business Socialization | Scoop.it
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation

 

Be sure to also see Robin Good's valuable feedback providing additional clarification regarding the list.

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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
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Twitter acquires Summify, a Canadian company that identifies popular stories on users' social networks - San Jose Mercury News

Twitter has acquired Summify, an app that scours the San Francisco microblogging site and users other social networks to identify the stories their friends are sharing the most.

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Canadian, Aussie Partners Develop Interactive Media Platform | Mediacaster Magazine - Broadband & Content

Canadian, Aussie Partners Develop Interactive Media Platform | Mediacaster Magazine - Broadband & Content | Business Socialization | Scoop.it
A new interactive media company says it's ready to break new ground with its patented technology platform that connects social networks, TV audiences and content providers.

 

iPowow Canada plans to bridge what it calls "a huge gap in the interactivity between television broadcasters and viewers" with In the Moment, a patented technology for online, mobile and on-screen connectivity in real-time.

 

The platform works on computers, tablets, iPhones, Android phones and mobile browsers and other second screen devices.

 

Producers at the American Music Awards used the interactive platform from iPowow to tally in real-time votes cast from smartphones, giving each star a Hot or Hotter ranking instantly.

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