As social media enthusiasts, we are constantly being asked about What businesses have incorporated social media successfully? What is the ROI? What structures are in place. The list goes on. What? Why? Where? When? How? Really. The reality is that social media is evolving and with this evolution the answers for all aspects just does not exist – it is a time for experimentation and exploring - setting those standards.
Having said that, there are those businesses that have dived in and in essence have provided case studies that we may learn from. Successes and failures are all valuable. You will find all aspects of this business socialization in this Scoop.it magazine.
Social Media Marketers have done one helluva job promoting a notion that CxOs should spend time on Social Media
Shirley Williams (appearoo.com/ShirleyWilliams)'s insight:
This is a really good and honest perspective from a recovering c-suite social CEO. I have always been adamant about change is driven from the top down and hence a social business, the top needs to be there. But in what capacity? This "confession" provides great context.
Social Media - Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans?
Today’s consumer no longer just consumes. In fact we should no longer call themconsumers. Here’s why.First of all lets revisit the word “consume”. Originated some where between 1350-1400 and has the following meanings:
to destroy or expend by use; use up. to eat or drink up; devour. to destroy, as by decomposition or burning to spend (money, time, etc.) wastefully. to absorb; engross: consumed with curiosity. to undergo destruction; waste away. to use or use up consumer goods
You see my point. Does this describe today’s consumer? Do we really just absorb, use, spend and purchase goods? Not at all. We do so much more before “consuming”.Today’s consumer has totally changed. They are savvy and have a voice.
I would like to propose an alternate name. The Comsumer!
The name replaces “Con” with “Com” highlighting the importance and characteristics of the 8 com-habits that I would like to propose.
The author raises good points. Do we really expect it to be all free? On one hand we recognize that this is not the space to preach "buy me" and at the same time so many of us are researching methods on how to commercialize.
In this article, the author uses the recent move of Facebook as an example of the movement to pay for social media. Furthermore, the article touches on how print adversting has declined significantly over the years with nearly 200 national magazines closing their doors in 2011, while 450 newspapers went out of business.
Social media participation among the world’s leading CEOs is inching upward, but the overall level of activity is still surprising low. Almost seven out of every 10 Fortune 500 CEOs have no social media presence at all.
Customers expect your organization to be socially friendly. Social community management and interacting with the public in the social space is a very important role. Corporate leadership in social media should not be absent here.
CNN Worldwide ended 2012 as the number one news organization with the largest social media following on Twitter and Facebook. Additionally, CNN had the top two most followed journalists on Twitter and was the only cable news network with two shows...
The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn (The Future of #SocialMedia: How Will it Impact #Marketing, Sales & #CustomerService?
It seems that no matter where I went over the past few months, the art of storytelling has been top of mind. Storytelling is instrumental when delivering a message, sharing aspirations or when trying to mobilize people.
So how do you get your story told in an environment that has become one that requires immediate gratification? If you have not captured the attention of your audience in seconds, you have very little chance of telling your story. Right? Some time ago, I wrote a post on the 18 checkpoints to consider for storytelling.
I still believe they all hold true. What I have learned since writing that post, is that there is also a need to tell your OWN story.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.