As social media enthusiasts, we are constantly being asked about What businesses have incorporated social media successfully? What is the ROI? What structures are in place. The list goes on. What? Why? Where? When? How? Really. The reality is that social media is evolving and with this evolution the answers for all aspects just does not exist – it is a time for experimentation and exploring - setting those standards.
Having said that, there are those businesses that have dived in and in essence have provided case studies that we may learn from. Successes and failures are all valuable. You will find all aspects of this business socialization in this Scoop.it magazine.
Customers expect your organization to be socially friendly. Social community management and interacting with the public in the social space is a very important role. Corporate leadership in social media should not be absent here.
CNN Worldwide ended 2012 as the number one news organization with the largest social media following on Twitter and Facebook. Additionally, CNN had the top two most followed journalists on Twitter and was the only cable news network with two shows...
The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn (The Future of #SocialMedia: How Will it Impact #Marketing, Sales & #CustomerService?
It seems that no matter where I went over the past few months, the art of storytelling has been top of mind. Storytelling is instrumental when delivering a message, sharing aspirations or when trying to mobilize people.
So how do you get your story told in an environment that has become one that requires immediate gratification? If you have not captured the attention of your audience in seconds, you have very little chance of telling your story. Right? Some time ago, I wrote a post on the 18 checkpoints to consider for storytelling.
I still believe they all hold true. What I have learned since writing that post, is that there is also a need to tell your OWN story.
Back in 2010, Amber McArthur wrote an article about CEOs who were active online and determined that less than 8% of CEOs were in fact active in social media. More recently IBM conducted a study with over 1700 CEOs from around the world to determine their perspective on social business. This 2012 study suggests that this number is climbing and we can now talk of “ the 16% CEOs active in the social environment”.The study also indicated that this percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore. I think the potential projected increase is encouraging. However that message alone suggests more education is required.
After the the social media strategy has been debated, discussed and finalized, what’s next? Well, one important tactic or plan is your content. What information will you share with your network? How will this information support your strategy, goals and quite frankly how will it take you to where you want to be?
This episode will touch on the subject of content marketing and curation. We will discuss content marketing concepts; how to share content that will deliver value to your customers and your business. We will discuss how both original content and curated content can lead to business gain.
I am so pleased to have as my guests Marcus Sheridan, The Sales Lion and Karen Dietz, Just Story It, to have this discussion. Both are strong leaders and practitioners in this field.
Karen Dietz has also been featured in the Scoop.it Lord Curation Series. Join us on Thursday June 21st 8pm on my Social Media Pearls iRadio show.
Social Media - Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans?
Today’s consumer no longer just consumes. In fact we should no longer call themconsumers. Here’s why.First of all lets revisit the word “consume”. Originated some where between 1350-1400 and has the following meanings:
to destroy or expend by use; use up. to eat or drink up; devour. to destroy, as by decomposition or burning to spend (money, time, etc.) wastefully. to absorb; engross: consumed with curiosity. to undergo destruction; waste away. to use or use up consumer goods
You see my point. Does this describe today’s consumer? Do we really just absorb, use, spend and purchase goods? Not at all. We do so much more before “consuming”.Today’s consumer has totally changed. They are savvy and have a voice.
I would like to propose an alternate name. The Comsumer!
The name replaces “Con” with “Com” highlighting the importance and characteristics of the 8 com-habits that I would like to propose.
The author raises good points. Do we really expect it to be all free? On one hand we recognize that this is not the space to preach "buy me" and at the same time so many of us are researching methods on how to commercialize.
In this article, the author uses the recent move of Facebook as an example of the movement to pay for social media. Furthermore, the article touches on how print adversting has declined significantly over the years with nearly 200 national magazines closing their doors in 2011, while 450 newspapers went out of business.
Wikipedia defines social television as “a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.” Whether you were one of the first to vote via text for American Idol contestants or have just started noticing hashtags and keywords on the screen during news programs, you are experiencing “social TV!” ...
A good overview on how our TV experience has changed from a somewhat passive activity to an increasingly active activity through "social tv". The article suggests that the integration of social media and TV broadcastig will grow. I absolutely agree - as does TV manufactures. Have we not already witnessed TVs with built in social sites?
On the otherhand, I dont think we are there yet with radio. My own experience would suggest that although there is intenet radio, social radio has yest to be established. I am trying to do that in my small way but there is still a wide gap to close there.
Read more on the Social TV in this article. Let me know what you think.
Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media.
69% of B2B companies have no process for responding to customer feedback via social media, compared to 42% of B2C companies. These numbers would be even worse were it not for North American companies skewing the average: 43% of North American companies having a response process compared to only about 25% in other regions.
What about tracking and measurement?
67% of companies do not measure or quantify social media – increasing to 75% for B2B companies Of those that do measure social media, 56% just count the comments and followers Only 4% have some form of sentiment analysis