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Rescooped by Shirley Williams (XeeMe.com/ShirleyWilliams) from Social Media Pearls onto Business Socialization |
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Business owners and leaders thinking about making a splash in the social arena – don’t.
Winning in the social arena is not about hype or making a splash. It is about a two-way communication, collaboration and a serious commitment. If you do decide to make this commitment, as a leader you also have to think of this as building a new capability
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As social media enthusiasts, we are constantly being asked about What businesses have incorporated social media successfully? What is the ROI? What structures are in place. The list goes on. What? Why? Where? When? How? Really. The reality is that social media is evolving and with this evolution the answers for all aspects just does not exist – it is a time for experimentation and exploring - setting those standards.
Having said that, there are those businesses that have dived in and in essence have provided case studies that we may learn from. Successes and failures are all valuable. You will find all aspects of this business socialization in this Scoop.it magazine.
Enjoy
Shirley Delete the scoop?
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Customers expect your organization to be socially friendly. Social community management and interacting with the public in the social space is a very important role. Corporate leadership in social media should not be absent here. 
Shirley Williams (XeeMe.com/ShirleyWilliams)'s curator insight,
January 15, 5:52 PM
This is a perspective I shared on the need for C-Level leadership in the social media space.
By Shirley Williams Delete the scoop?
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CNN Worldwide ended 2012 as the number one news organization with the largest social media following on Twitter and Facebook. Additionally, CNN had the top two most followed journalists on Twitter and was the only cable news network with two shows...
Shirley Williams (XeeMe.com/ShirleyWilliams)'s curator insight,
January 12, 6:50 PM
It is interesting to see the change in mainstream media over the last two years. 2012 has shown that many have significantly embraced social media. This post gives the breakdown for the top 10s in Facebook and Twitter. The top 3s are:
Top 3 news organizations with the most people following their journalists on Twitter (as of 12/21/12):
CNN: 17,004,673 total followers New York Times: 10,361,924 total followers ABC News: 8,080,255 total followers
Top 3 news organizations on Facebook: CNN: 4,371,614 total likes Fox News: 2,784,338 total likes BBC: 2,635,351 total likes
Top 3 most followed journalists (as of 12/21/12): Anderson Cooper: 3,455,256 Piers Morgan: 3,004,433 Rachel Maddow: 2,434,423
CNN definitely seems to be leading the social media charge
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Ingrid Vanderveldt, Dell's "entrepreneur in residence" who works with the Dell Center for Entrepreneurs says startups will see some big changes this year.
Shirley Williams (XeeMe.com/ShirleyWilliams)'s curator insight,
January 11, 4:04 PM
There are so many 2013 predictions, it is a little challenging to decipher which ones to note and consider and which ones… well you know.
As well as living in a world where social has taken it by storm, we are also are living in a world where entrepreneurs have come into their own. This is the reason, I am interested I the predictions listed in this post, namely:
Alternative financing strategies such as crowdfunding and peer-to-peer lending sites
Scalable technology- seeking technology as a strategic advantage to scaling successfully
The human capital problem- evaluating the right talent to support your business will continue to be key.
Networking will continue to be very valuable.Entrepreneurs are getting younger- as young as 15!
Social entrepreneurship- the concept of doing well by doing good.
I think these are good points and have made a mental note going forwards.
7/10 Curated by Shirley Willaims Delete the scoop?
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Via Robin Good
Shirley Williams (XeeMe.com/ShirleyWilliams)'s insight:
Nice article on the changing landscape of competitive intelligence. The use of social media, curations and real time monitoring are all high lighted. 
Teresa Levy's curator insight,
December 16, 2012 7:35 PM
yesm we cultivate our social knowledge not by stratefies or tech effects in themselves but by focusing on the content which is this case is provided by the curator. If if this seems much like traditional learning is because, in pricipke, they are. The difference has access to more sources of information and be wise in the choice of what is being taught
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment,
December 30, 2012 11:14 AM
I am writing a post on this very topic. I thought I would do a quick search here to see what the general thinking is. Thank you for this article. Very timely.
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This slide deck supports the recent post on the 8 habits of Today's consumer: The COMsumer. Delete the scoop?
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The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn (The Future of #SocialMedia: How Will it Impact #Marketing, Sales & #CustomerService? Via Rami Kantari, Simon Hamer Delete the scoop?
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It seems that no matter where I went over the past few months, the art of storytelling has been top of mind. Storytelling is instrumental when delivering a message, sharing aspirations or when trying to mobilize people.
So how do you get your story told in an environment that has become one that requires immediate gratification? If you have not captured the attention of your audience in seconds, you have very little chance of telling your story. Right? Some time ago, I wrote a post on the 18 checkpoints to consider for storytelling.
I still believe they all hold true. What I have learned since writing that post, is that there is also a need to tell your OWN story.
Read on for more..... Delete the scoop?
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Back in 2010, Amber McArthur wrote an article about CEOs who were active online and determined that less than 8% of CEOs were in fact active in social media. More recently IBM conducted a study with over 1700 CEOs from around the world to determine their perspective on social business. This 2012 study suggests that this number is climbing and we can now talk of “ the 16% CEOs active in the social environment”.The study also indicated that this percentage will likely grow to 57% within 5 years. Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore. I think the potential projected increase is encouraging. However that message alone suggests more education is required. Delete the scoop?
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After the the social media strategy has been debated, discussed and finalized, what’s next? Well, one important tactic or plan is your content. What information will you share with your network? How will this information support your strategy, goals and quite frankly how will it take you to where you want to be? This episode will touch on the subject of content marketing and curation. We will discuss content marketing concepts; how to share content that will deliver value to your customers and your business. We will discuss how both original content and curated content can lead to business gain.
I am so pleased to have as my guests Marcus Sheridan, The Sales Lion and Karen Dietz, Just Story It, to have this discussion. Both are strong leaders and practitioners in this field.
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The BBC's Karishma Vaswani meets the Indonesian farmers turning to social networking to make the most of their produce.
Learn about the 8 villages network currently in the pilot program. They are leverage their current live network with technology for better understand pricing and weather patterns. Intriguing.... Delete the scoop?
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"One of the biggest challenges I see on a regular basis is getting people to think in terms of networks, then in terms of relationships. From a learning perspective, this is what connectivism is about: knowledge exists within systems which are accessed through people participating in activities. It is by doing our work that we co-create our roles in our networks." Via Brad Abbott, ZairjaFormación Delete the scoop?
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Business owners and leaders thinking about making a splash in the social arena – don’t. Winning in the social arena is not about hype or making a splash. It is about a two-way communication, collaboration and a serious commitment. If you do decide to make this commitment, as a leader you also have to think of this as building a new capability |
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Attributes of successful entrepreneurs. I call them Canpreneurs. Delete the scoop?
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Shirley Williams (XeeMe.com/ShirleyWilliams)'s curator insight,
January 13, 7:37 PM
Some key points are made here from Paypal UK as it relates to mobile retail and cash.
Based on a UK research report, PayPal predicts not only that consumers won’t need cash to go shopping, but they won’t need a wallet at all by 2016. PayPal goes on to say: around 45 million people in the UK use a mobile phone, and 49% of mobile users surveyed use their device to purchase products at least once every three months. But there is still a big demand for in-store purchases too.
It is thought that the uptake of mobile payment technology will increase significantly over the next 4 years. The current thinking is that the lines between the online world and the physical store front high will soon disappear altogether.
Children born today will become the first ‘cashless generation’. It will be completely natural for them to pay by mobile.
I certainly understand the importance of having a mobility however the current technology seems to be a little clunky. So although these numbers are intriguing and have my attention. I am wondering how the transaction will be streamlined.
7/10 Curated by Shirley Williams
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Karen Dietz's curator insight,
January 11, 6:02 PM
Got your story radar on? I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it. Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients. Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not. Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!). This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Jeff Domansky's curator insight,
January 11, 10:56 PM
Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected
Karen Dietz's comment,
January 12, 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
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Global supply chain and social media. Collaboration and communication is at the core of social media. It is also at the core of a successful supply chain.
Shirley Williams (XeeMe.com/ShirleyWilliams)'s insight:
This post shares my perspectve on how those in global supply chain can integrate social media as part of the corporate strategy. Delete the scoop?
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As a social media practitioner, I thought I would ask my subscribers what should we do to encourage their engagement. I invited a handful of my subscribers to c
Shirley Williams (XeeMe.com/ShirleyWilliams)'s insight:
Quick key tips from subscribers on how to get engagement and stay on your site. Delete the scoop?
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Today’s consumer no longer just consumes. In fact we should no longer call themconsumers. Here’s why.First of all lets revisit the word “consume”. Originated some where between 1350-1400 and has the following meanings: to destroy or expend by use; use up. to eat or drink up; devour. to destroy, as by decomposition or burning to spend (money, time, etc.) wastefully. to absorb; engross: consumed with curiosity. to undergo destruction; waste away. to use or use up consumer goods You see my point. Does this describe today’s consumer? Do we really just absorb, use, spend and purchase goods? Not at all. We do so much more before “consuming”.Today’s consumer has totally changed. They are savvy and have a voice.
I would like to propose an alternate name. The Comsumer! The name replaces “Con” with “Com” highlighting the importance and characteristics of the 8 com-habits that I would like to propose. Delete the scoop?
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Interesting post on monetizing social media.
The author raises good points. Do we really expect it to be all free? On one hand we recognize that this is not the space to preach "buy me" and at the same time so many of us are researching methods on how to commercialize.
In this article, the author uses the recent move of Facebook as an example of the movement to pay for social media. Furthermore, the article touches on how print adversting has declined significantly over the years with nearly 200 national magazines closing their doors in 2011, while 450 newspapers went out of business.
This is a good read on a sensitive topic.
Curated by Shirley Williams
Simon Hamer's comment,
November 20, 2012 1:59 PM
Nice - rescooped. Mentioned you on a klout post on G+
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment,
November 20, 2012 2:07 PM
Thanks Simon! I noticed the Klout post and couldnt help myself by replying ;)
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The agriculture business often gets a bad rep for being “behind the times,” but that couldn’t be further from the truth. Delete the scoop?
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Wikipedia defines social television as “a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.” Whether you were one of the first to vote via text for American Idol contestants or have just started noticing hashtags and keywords on the screen during news programs, you are experiencing “social TV!” ...
A good overview on how our TV experience has changed from a somewhat passive activity to an increasingly active activity through "social tv". The article suggests that the integration of social media and TV broadcastig will grow. I absolutely agree - as does TV manufactures. Have we not already witnessed TVs with built in social sites? On the otherhand, I dont think we are there yet with radio. My own experience would suggest that although there is intenet radio, social radio has yest to be established. I am trying to do that in my small way but there is still a wide gap to close there.
Read more on the Social TV in this article. Let me know what you think. Curated by Shirley Williams Delete the scoop?
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Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media.
69% of B2B companies have no process for responding to customer feedback via social media, compared to 42% of B2C companies. These numbers would be even worse were it not for North American companies skewing the average: 43% of North American companies having a response process compared to only about 25% in other regions. What about tracking and measurement? 67% of companies do not measure or quantify social media – increasing to 75% for B2B companies
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Findings from the 2012 Social Business Global Executive Study and Research Project, conducted by MIT Sloan Management Review and Deloitte. Delete the scoop?
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There are no shortage of headlines in the media about some employee’s social media account and what the employer did or did not do. Is this really representative of what social media means in the workplace? Not at all! One tool or platform does not make an organization social. It is not just about the tools- especially in isolation of the bigger picture. Well at least it ought not be. Sensational headlines just feed the fear of those with a social media phobia. What organizations and businesses should be thinking about is how can they leverage this new way of doing business. Social media and the new technologies of today have totally changed how we work, communicate, interact, collaborate and relate to each other. Business leaders need to rethink how to take their organization to the next level and consequently “enable” their staff to succeed in this new environment- our new reality. Delete the scoop?
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