As social media enthusiasts, we are constantly being asked about What businesses have incorporated social media successfully? What is the ROI? What structures are in place. The list goes on. What? Why? Where? When? How? Really. The reality is that social media is evolving and with this evolution the answers for all aspects just does not exist – it is a time for experimentation and exploring - setting those standards.
Having said that, there are those businesses that have dived in and in essence have provided case studies that we may learn from. Successes and failures are all valuable. You will find all aspects of this business socialization in this Scoop.it magazine.