Business & Social Quality Content
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How to Evaluate the Quality of Your Business Content

How to Evaluate the Quality of Your Business Content | Business & Social Quality Content | Scoop.it
Search engines and people define quality the same way.  “Provide high-quality content on your pages, especially your homepage. This is the single most i

Via Eva Sanagustin, bContext, massimo facchinetti
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Sue Rizzello's curator insight, January 28, 2014 2:57 AM

Article starts with SEO quality drivers - but the enemies of clarity and other factors are good qualilty lessons for any type of content.

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Finding the Best Content to Share – 4 Tools for Smart Curation

Finding the Best Content to Share – 4 Tools for Smart Curation | Business & Social Quality Content | Scoop.it
Ever notice there's an abundance of fantastic content - except when you need to find something good to share on Facebook, Google+, Pinterest or Twitter?
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Shall we call it CRaP? Surviving "Content Shock"...

Shall we call it CRaP?  Surviving "Content Shock"... | Business & Social Quality Content | Scoop.it
Is it true that content marketing is unsustainable? Are we heading for a Content Cliff? Let's take a critical look at that idea.
Sue Rizzello's insight:
Quality content will always have a role ... especially "rainmaking" content with a business purpose. The rest? Hmm, maybe not.
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Content Marketing in 5 Steps

Content Marketing in 5 Steps | Business & Social Quality Content | Scoop.it
Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 5:51 PM

The 5 steps of CONTENT MARKETING are plan, develop, optimize, distribute and measure.  Learn about step one, planning, through the example of the retailer British Outfitter.


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Dan Brody's curator insight, January 14, 2014 9:17 AM

Classic circle of marketing and part of the @yieldtech business flow

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The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing | Business & Social Quality Content | Scoop.it

Content marketing is becoming massively competitive. Here are the 3 ways you can respond and still succeed with content marketing.


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How to Stand Out in the Social Media Marketing Frenzy

How to Stand Out in the Social Media Marketing Frenzy | Business & Social Quality Content | Scoop.it
Social media has long ceased to be a setting for primarily “social” interactions and discussions.
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Working With Content Frameworks: How to Build Epic Content Fast

Working With Content Frameworks: How to Build Epic Content Fast | Business & Social Quality Content | Scoop.it
How to write epic 1000+ word blog posts in less than one hour using effective content frameworks.
Sue Rizzello's insight:

As with many aspects of business, having a process (which incorporates the wisdom of those who specialise) helps accelerate performance. Content development is the same. This article helps with blog and guest article development. Nice and simply explained.

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Does Content Curation scare marketers?

Does Content Curation scare marketers? | Business & Social Quality Content | Scoop.it
Content Curation Challenges Persist for Marketers
CMSWire
Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content.
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3 Big Reasons Why You Should Add Content Curation to Your B2B Marketing Mix • Copywriter Toronto

3 Big Reasons Why You Should Add Content Curation to Your B2B Marketing Mix • Copywriter Toronto | Business & Social Quality Content | Scoop.it
This Fresh Marketing Blog post explains why content curation should matter for B2B and provides examples of good content curation. (Don't be afraid to share!
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Greatest Content Marketing Strategy | Social Media Today

Greatest Content Marketing Strategy | Social Media Today | Business & Social Quality Content | Scoop.it
(effective content marketing) (Greatest Content Marketing Strategy | Social Media Today http://t.co/3mn9DVSxAY, see more http://t.co/ipcA5iybiG)...
Sue Rizzello's insight:

A simple but powerful framework for b2b social content development. Do even part of this, and your content will be massively closer to what your customers give a damn about.

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What to Ask Before Developing Marketing Content - Chief Marketer

What to Ask Before Developing Marketing Content - Chief Marketer | Business & Social Quality Content | Scoop.it
What to Ask Before Developing Marketing Content
Chief Marketer
Marketers and sales teams get caught up in wanting to push content out to prospects and clients because, well, everyone else seems to be doing it.
Sue Rizzello's insight:

And the purpose of this content is...? Ensuring your content has business value is a prerequisite for developing quality content that reflects well on your brand. The rest is pointless.

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Content Curation & SEO: A Bad Match?

Content Curation & SEO: A Bad Match? | Business & Social Quality Content | Scoop.it
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.
Sue Rizzello's insight:

Content curation needs the right driver. While in part it may be linked to driving traffic to your website, it can also play a massive role in demonstrating your interest, driving trust with audiences that you know and have true interest in an area, showcasing your opinions and insights.  Do it for the RIGHT REASONS, think them through, and ensure content quality is high at all times. This is yet another area where quantity does not always equal quality. 

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Best Practices for Higher Quality Content

Best Practices for Higher Quality Content | Business & Social Quality Content | Scoop.it
As a content provider, over the past 8 years I’ve written blog posts for a variety of agencies and their clients.
Sue Rizzello's insight:

This post for agencies has some advice that all companies should take on board

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Content Curation, Plagiarism and the Difference Between the Two - Reviewz N Tips - Linkis.com

Content Curation, Plagiarism and the Difference Between the Two - Reviewz N Tips - Linkis.com | Business & Social Quality Content | Scoop.it
The following is a guest article by Lauren Bailey. Content curation has been a popular topic lately. Here are some do’s and don’ts when it comes to doing it!
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25 Must-have Free Tools for All Content Writers

25 Must-have Free Tools for All Content Writers | Business & Social Quality Content | Scoop.it
Blog post at Web Content Blog :
Whether you are a blogger, content writer or copywriter, the right tools can save you time, money, effort. And we all know that the one th[..]
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Why quality content is essential to Social Business Success

Why quality content is essential to Social Business Success | Business & Social Quality Content | Scoop.it

Social Content Quality Management Is a missing link in many social and business marketing programmes...

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Content Curation: Does Your Brand Have A Journalist? - The VAR Guy

Content Curation: Does Your Brand Have A Journalist? - The VAR Guy | Business & Social Quality Content | Scoop.it
The VAR Guy
Content Curation: Does Your Brand Have A Journalist?
The VAR Guy
Welcome to the age of content curation, a time when traditional marketing strategies are merging with the increasing drive for timely (even immediate) original content.
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