Pop goes our ginger – what would the Britvic merger mean for Scotland’s much-loved brand Irn-Bru? | Business Scotland | Scoop.it

It’s been revealed that Irn-Bru maker AG Barr has approached Britvic with a view to a friendly £1.4bn merger. At roughly half the size of its competitor this represents a big and, certainly to this correspondent, surprising move from Scotland’s most consistently creative super-brand.