Business Promotional Ideas and Products
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Business Promotional Ideas and Products
I am here to share some marketing ideas which will be helpful for your business.
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7 Steps To Use Promotional Products Effectively

7 Steps To Use Promotional Products Effectively | Business Promotional Ideas and Products | Scoop.it

“Marketing is a contest for people’s attention.“ – Seth Godin, American best-selling author

Every year, hundreds of businesses invest in promotional products to highlight their brand. While most people have no doubt about the effectiveness of giveaways as powerful marketing tools, there is a general uncertainty over how they should be used.
 

At Promo Direct, we receive a lot of calls requesting help on the right way to use giveaways. We have decided to dedicate an entire article to this topic. It doesn’t matter if you are buying promotional products for the first time or have utilized them for years – this article will definitely do your business a world of good!
 

Step 1: Plan well in advance

It is important to plan ahead for marketing campaigns that involve giveaways. Why not maintain a calendar of events to promote a brand or cause? For example, the 4th of July, Thanksgiving,
Halloween and Christmas are days you can associate your brand with. This will ensure recipients have fonder memories of your brand.
 

Step 2: Keep customers in mind while placing your order

We have noticed that most buyers simply go for flashy or inexpensive items without thinking how useful they would be for customers. As a first step, it is important to do a simple analysis of your target audience. What kind of products would they like to receive?

You could use paperweights or drinkware as corporate gifts. Remember to choose gifts your customers will find useful – this will ensure they remember your brand for a long time.
 

Step 3: How many items should you place in your order?

Buy the right amount of items for your brand – not too few and no excesses. We have noticed several buyers falling short of giveaways, especially when they are at tradeshows. This leads to a slightly embarrassing situation.
 

Step 4: Get your messaging right

What would you like to feature on the imprint area? Just your logo? Or a message? How about imprinting your address as well? The best thing to do is get in touch with the site you are planning to make your purchase from.

At Promo Direct, we help buyers with their messaging, providing them vital information on how their messaging will look on the products of their choice.
 

Step 5: Provide the right artwork

Share quality logos with the designer – this ensures that the final imprinted product looks great and is worthy to serve as ambassadors of your brand.

At Promo Direct, we receive a lot of low quality logos for imprint. Our team of designers works on them to create high quality artwork that’s good enough to be imprinted on your order.
 

Step 6: Determining the recipients

Who should you distribute these giveaways to? Let us get inspired by John Romero, the founder of id Software:
 

“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”


Step 7: Analyzing the impact
Distributing giveaways is just like any other marketing campaign. Analyze the investment made and the impact it had. Did your recipients like the gifts? Do you think they will prefer you over competition? Make sure the giveaways serve as the first step to cementing business relationships.

Have a glance through these 7 steps the next time you plan a marketing campaign. All the best!
 

Author:-
Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.

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8 Tips to Write Better Business Emails

8 Tips to Write Better Business Emails | Business Promotional Ideas and Products | Scoop.it
Email is a valuable communication tool using, which you can convey your message across easily and effectively. In this presentation, you will learn tips for writing a better professional email.
GaryTaylr's insight:

An email has become an important communication tool using, which one can convey the message across effectively. When writing business emails, it is essential that you maintain a certain degree of professionalism in your tone as it brings a sense of lucidity to the email and encourages others to take the message seriously.

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Preparing A 7 Wonders List For Organizations - Promo Direct Blog

Preparing A 7 Wonders List For Organizations - Promo Direct Blog | Business Promotional Ideas and Products | Scoop.it
This article introduces a new concept – “7 Wonders For Organizations”. Readers can deploy this list at their workplace to encourage unity among employees while motivating them in a big way.
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Easy Giveaways to Grow Mindshare as a Healthcare Provider | HealthWorks Collective

Easy Giveaways to Grow Mindshare as a Healthcare Provider | HealthWorks Collective | Business Promotional Ideas and Products | Scoop.it
Hospitals are doing some crazy things to drive patient satisfaction. Since the introduction of hospital amenities, from custom meals and valet parking to loyalty programs and rewards, healthcare institutions have to worry almost as much about doing good business as they do about providing quality care.
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6 Fun New Year’s Day Facts

6 Fun New Year’s Day Facts | Business Promotional Ideas and Products | Scoop.it
The focus of this article is to celebrate the New Year with interesting facts. Featured are facts on the first observed New Year, Time Square Ball and Oshogatsu, among other insights.
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Let's explore some facts about New Year’s Day.

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Promo Direct Offers Great Savings On Promotional Calendars For 2016 | PRLog

Promo Direct Offers Great Savings On Promotional Calendars For 2016 | PRLog | Business Promotional Ideas and Products | Scoop.it
Promo Direct Offers Great Savings On Promotional Calendars For 2016. With a few weeks left until 2016, Promo Direct is coming up with some unique calendars and planners to sharpen a brand’s visibility round the year. - PR12518433
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9 Budget-Friendly Marketing Ideas For The Holidays

9 Budget-Friendly Marketing Ideas For The Holidays | Business Promotional Ideas and Products | Scoop.it
The holiday season is a perfect time to get a brand at the top of the consumer’s mind. This infographic depicts 9 marketing ideas that small businesses can use to make an impact.
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Eco-friendly giveaways idea for your business holiday marketing/branding campaign.

Eco-friendly giveaways idea for your business holiday marketing/branding campaign. | Business Promotional Ideas and Products | Scoop.it
The last couple of decades have witnessed a significant shift towards eco-friendly endeavors. From offices and schools to clubs and churches, there is a conscious effort to adopt practices that are non-harmful to nature. A classic example of this effort is the paperless initiative seen in offices worldwide.
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15 Innovative Gift Ideas for The New Year

15 Innovative Gift Ideas for The New Year | Business Promotional Ideas and Products | Scoop.it
We have a clear idea on the kind of corporate New Year gifts that will strike a chord with clients. Here are 15 of them to make 2016 a special year for your marketing efforts.
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4 Tips To Add Clarity To Your Business Thoughts

4 Tips To Add Clarity To Your Business Thoughts | Business Promotional Ideas and Products | Scoop.it

This article focuses on adding clarity to business thoughts. Read through the article and be prepared to rock at work!

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Handling Burnouts To Increase Productivity

Handling Burnouts To Increase Productivity | Business Promotional Ideas and Products | Scoop.it

A burnout is a stage in life when you are the least interested in professional and personal pursuits. You have reached a point where stress has taken over your life.

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5 Tips To Help You Self-Heal After Failur

5 Tips To Help You Self-Heal After Failur | Business Promotional Ideas and Products | Scoop.it

It’s difficult to recover from failure. It requires a process of self-healing. This article provides you with tips to help you recover completely.

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5 Tips To Ensure Your Market Research Yields Results

5 Tips To Ensure Your Market Research Yields Results | Business Promotional Ideas and Products | Scoop.it

For a business to be successful, it is important that an entrepreneur perform a market research to drive a business towards success. Here are 5 points, which one can refer to plan a world-class research for a business.

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How promotional shirts impacts on a successful branding campaign - A Statistical Infographic

How promotional shirts impacts on a successful branding campaign - A Statistical Infographic | Business Promotional Ideas and Products | Scoop.it
Studies show that promotional shirts are a great way to build a high-level of brand awareness for any company. It can keep your brand name in the minds of existing and potential clients for a longer time.
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10-Point Social Media Checklist for Small Business Owners

10-Point Social Media Checklist for Small Business Owners | Business Promotional Ideas and Products | Scoop.it
Social media is important aspects of digital marketing, mere presence on social media sites is not enough. This article presents a 10-point checklist to do social media.
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5 Tips for Effective Gift Giving at Your Trade Show | TSNN Trade Show News

5 Tips for Effective Gift Giving at Your Trade Show | TSNN Trade Show News | Business Promotional Ideas and Products | Scoop.it
What’s your first reaction after receiving a gift? I doubt it’s “That was nice, but I still don’t like them.” Most likely, it’s “That was so nice! How can I return the favor?”  If so, then you’re hardly alone. Social psychologists like to call it the Law of Reciprocity — we innately want to reciprocate when we’re given gifts. And while psychologists take an academic interest in the principle, marketers love it for brand strategy.
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5 Tips To Help You Excel At Work

5 Tips To Help You Excel At Work | Business Promotional Ideas and Products | Scoop.it
The biggest challenge for employees is to excel at work on a consistent basis, day in and day out. Read this article and be excel at work.
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11 Ways To Ensure Meetings Become More Productive

11 Ways To Ensure Meetings Become More Productive | Business Promotional Ideas and Products | Scoop.it
11 Ways To Ensure Meetings Become More Productive
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The primary role played by meetings is to help employees connect with each other. They get to know who is doing what in the team and how far they are from reaching the collective goal.

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6 Power Banks To Charge Your Marketing Campaign!

6 Power Banks To Charge Your Marketing Campaign! | Business Promotional Ideas and Products | Scoop.it
This article highlights the importance of power banks as marketing tools. 6 power banks are recommended to help you launch a speedy marketing campaign.
GaryTaylr's insight:

Power banks are handy tools that can be put to good use while on the move. They are attractive, sturdy and useful products to imprint your logo on. Power banks can charge a range of electronic devices, from smartphones to music players. 
Using power banks as giveaways is a great idea that will find appreciation among customers and employees. They are useful tools that can be put to immediate use. Since almost everybody owns an electronics device, these power banks will definitely come in handy.

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9 low-cost Marketing Ideas For The Holidays | Visual.ly

1. Decorate your website for the holidays
Put holiday-themed images on your website, blogs and social media accounts. It will bring a smile to the vi
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Promotional Desk Accessories are Worthwhile Advertising Investments!

Promotional Desk Accessories are Worthwhile Advertising Investments! | Business Promotional Ideas and Products | Scoop.it
Promotional Desk Accessories are definitely visible and offer an effective way for businesses and organizations to promote their brand. The following
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6 Essential Must-Dos For Efficient Business Management!

6 Essential Must-Dos For Efficient Business Management! | Business Promotional Ideas and Products | Scoop.it

In this competitive world, for any business to be successful, it must have an optimum operational efficiency. However, it is not all that easy.

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Promotional Desk Accessories are worthwhile Advertising Investments!

Promotional Desk Accessories are worthwhile Advertising Investments! | Business Promotional Ideas and Products | Scoop.it

Promotional Desk Accessories are distinctly visible and offer an effective way for businesses and organizations to promote their brand.

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8 Customized Keychains To Rock Your Marketing Campaign!

8 Customized Keychains To Rock Your Marketing Campaign! | Business Promotional Ideas and Products | Scoop.it

This article highlights 8 keychains that should be a part of your marketing campaign. They are great lookers that will serve as genuine marketing winners.

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10 Quotes To Prevent You From Giving Up!

10 Quotes To Prevent You From Giving Up! | Business Promotional Ideas and Products | Scoop.it

This article provides you with excellent quotes to prevent you from giving up. Use these quotes to excel in your personal and professional life!

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5 Tips For The Perfect Elevator Pitch

5 Tips For The Perfect Elevator Pitch | Business Promotional Ideas and Products | Scoop.it

An elevator pitch is an effective tool to convince somebody about your products or a new idea. Ideal elevator pitches are brief, crisp and attention-grabbing.

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