Business Process Management
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Kathy Cochran from Business Transformation: Ideas to Action
Scoop.it!

7 Smart Habits Of Great Innovators

7 Smart Habits Of Great Innovators | Business Process Management | Scoop.it
“Here's how innovators like Thomas Edison keep making progress.”
Via David Ednie
more...
David Ednie's curator insight, September 9, 2014 7:13 AM

Great innovators have the habit of curiosity. They constantly ask questions, they are constantly learning.

Rescooped by Kathy Cochran from The MarTech Digest
Scoop.it!

No, It’s Not That Easy, and The Top 15 Marketing Technology Articles Curated Friday, 9/13/13

No, It’s Not That Easy, and The Top 15 Marketing Technology Articles Curated Friday, 9/13/13 | Business Process Management | Scoop.it

Feeling a bit guilty. I don't want to talk about my own private Idaho, but there's an inherent problem with all the positive marketing technology content that we're collectively reading/reviewing.

 

I’m constantly reviewing and delivering a plethora of marketing technology articles that are seemingly so simple to grasp: top 10 this, 5 ways to do that, etc. And on the surface, it really is easy to understand the point of the article, the tools/tips/tricks, the strategies and tactics, and so on.

 

But that’s one layer of the onion. Dig a bit deeper, and it’s much harder than presented.

 

Everything, and I mean EVERYTHING, regarding marketing technology for the B2B marketer is complex. Implementation may be fairly easy, but it’s difficult to get the results you want/desire. Why? It takes two resources that you may not have: time (a luxury), and expertise. Those constraints will prevent you from achieving what you want, and thus is the justification for outsourcing.

 

POV: I’m delivering the knowledge our there to you, but only you know what you can and cannot do relative to your desires. And it ain’t easy.

 

Marketing technology…NOW!

 

Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

__________________________________________________

Featured Marketing Automation Article

 

Big Social Data: The Second Era Starts - Social Media Explorer | #TheMarketingAutomationAlert

 

http://sco.lt/8mo7nN

From www.socialmediaexplorer.com - Today, 8:54 AM

 

Doug Kessler looks forward to the Second Era of Social Media which is characterized by Big Social Data. Today, Social Data is only just emerging as a discipline, when it does fully emerge, the Second Era of social kicks in.

 

Excerpt...

 

Make no mistake: the new Big Social Data tools will make the current ones look like so many Etch-A-Sketches.

 

There’s no structure. Context is buried or lost. The torrent never stops. And the sheer volumes are staggering. This kind of data challenge demands a new kind of analytics stack that doesn’t rely on neat little databases and tidy indexes. The next generation of Social Data platforms and apps designed to handle this is emerging. In my job as a high-paid pimp for tech companies, I’ve seen some of these. And I’ve been blown away.

 

When Big Data techniques are applied to the social media firehose, some amazing things start to happen. Like being able to ask some unbelievably specific questions and getting instant answers. Or being able to predict the things that, today, we can only react to. Today, Social Data is only just emerging as a discipline. When it does fully emerge, the Second Era of social kicks in.

 

iNeoMarketing's insight:

I suppose the action item is: don't invest too heavily in tools if the second era is going to blow this away.

 

__________________________________________________

10 Top Google Plus Tools for Digital Marketers - Jeffbullas's Blog | #TheMarketingAutomationAlert

 

http://sco.lt/8TR0AT

From www.jeffbullas.com - Today, 8:34 AM

 

Google+ is making waves in social media. So what are some powerful Google Plus tools that should be added to your social media marketing toolbox to improve your effectiveness?

 

Summarized and excerpted...

 

#1. Adobe Social

Adobe Social is all about relationships. With the new Adobe® Social, marketers have a comprehensive solution to build stronger connections through content that’s guided by tangible data. It allows you to create, publish, monitor and respond to conversations, measure results, and connect social activities to business results.

 

#2. Sprinklr

Sprinklr is a disruptor. Want to manage your social media at scale from one place then Sprinklr is worth checking out.

 

#3. Engagor

Engagor can monitor, analyze and measure engagement. It can manage specific Twitter accounts, Facebook pages, Linkedin groups, RSS feeds, Google+ profiles and Foursquare venues. Posts, interactions and growth statistics for these profiles are also monitored.

 

#4. Salesforce Marketing Cloud

The Salesforce Marketing Cloud has had Radian 6 and Buddy Media in its toolkit for a while now. The feature set has been strengthened by the addition of Exact Target to its suite of products. The addition of Google+ as a third party partner platform makes its offering comprehensive.

 

#5. SproutSocial

SproutSocial is also part of the third party Google+ page management partnership. Its features include managing publishing, engagement, monitoring, mobile, CRM and analytics. 

 

#6. Hootsuite

One of those time saving platforms for updating Google+ is Hootsuite which allows you to manage sharing to Google+. If you have a Google+ “Page” then it also allows you to update the page and also schedule updates.

 

#7. WidgetPlus

The WidgetPlus widget allows you to show the visitors of your blog or website that you have a Google+ account. Therefor it’s a great opportunity to get in touch with your visitors! It also provides social proof by displaying your Google+ follower count.

 

#8. RecommendedUsers

Want to identify users to follow on Google+ that the community values? Then RecommendedUsers.com allows you to find and share the most interesting users and valuable content on Google+. 

 

#9. PlusClout

If you need to identify Influential users on Google+ then you ca use the PlusClout.com website. PlusClout is the measurement of influence a user has on Google+. It is a number between 0 and 100.

 

#10. Simply Measured

Metrics are often built into applications but there are many that just focus on monitoring and measuring. Simply Measured is one of those tools that measures. Google+ is now one of the nine major social networks it collects data on and presents in a very visual format.

 

iNeoMarketing's insight:

BOOKMARK THIS!

 

__________________________________________________

4 Ways to Improve B2B Marketing Results - OMI | #TheMarketingAutomationAlert

 

http://sco.lt/5y5C5Z

From www.onlinemarketinginstitute.org - Today, 8:03 AM

 

The B2B buying process is changing. Improve B2B marketing and keep your results ahead of the curve with real-time content, social selling, and more.

 

Key excerpt...

 

3. Engage your audience with video and YouTube.

85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It’s more important than ever to refine your video strategy to adjust to changing technology and available marketing techniques. And don’t worry if your budget is small but your goals are big—effective video marketing doesn’t require  heavy production—just a smart message that’s relevant to your target audience. Watch B2B Video: Best Practices and Techniques to see how Cisco uses video to reach their target audiences.

 

4. Adopt social selling and monitor buying signals.

According to a study by IBM, 75% of buyers are likely to use social media in the purchase process, and when IBM adopted a social selling pilot program, they saw a 400% increase in sales. Wow! But what is “social selling”, at least in the context of digital?  It’s pretty simple—leveraging social networks, content, and the entire digital ecosystem to build meaningful connections, nurture relationships, share expertise, and position yourself as credible and trustworthy—all critical parts of the sales process, whether offline or online. (I like Jill Rowley’s deep dive into the topic.)

 

iNeoMarketing's insight:

I skipped the first two as they were BS. The last two are important, and could have an immediate impact on short term results. Video/YouTube can drive prospects quickly, and social monitoring tools can identify quick opportunities. Look to HootSuite for help on this.

 

__________________________________________________

Don't Have A Big Data Strategy Yet? Good. | Forrester Blogs | #TheMarketingAutomationAlert

 

http://sco.lt/8eQxST

From blogs.forrester.com - Today, 8:11 AM

 

Excerpt...

 

I've found, in my direct interactions with firms, that leaders know the real value of big data is lower cost and greater agility. When I interviewed 11 firms with production-class big data implementations, all of them told me the same thing — they got into big data when they couldn't figure out how to accomplish what their business wanted in an affordable way with their existing technology. Further, none of these firms started with external social, mobile, or other exotic forms of data. They began with data they had and understood but could not afford to capture and analyze at scale.

 

The point is that high-performance firms seem to be on to something in big data that many miss. It's not about the hype, it's about the best solution to meet needs most effectively. They are opportunistically finding ways to exploit new technology and analytic techniques to get past limitations, lower cost, and create greater agility; and they are focusing on the data they have while looking opportunistically toward the potential for adding newer internal and external data sets into the mix.

 

While all this works out, the best advice I can give firms is to dump their isolated, IT-led "big data strategy" aspiration, and embrace the potential that the big data concept implies. Rather than separate big data or even data strategies, I encourage firms to ensure that a plan for data is a part of their business strategy, and this plan must account for the new reality — we have the tools and techniques to enable agility while we affordably operate a larger scale. At the end of the day, that's what big data is all about.

 

iNeoMarketing's insight:

The main point: plan for data to be a huge part of the business strategy, and not shove it over to the side as a department task. There's plenty of data out there (or in there, when looking in the mirror), so start with a meaningful goal and move from there. And this is absolutely applicable to the B2B Marketer: start small, e.g., social monitoring, and build on it.

 

__________________________________________________

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | #TheMarketingAutomationAlert

 

http://sco.lt/7qxWtd

From www.socialmediaexaminer.com - Today, 7:54 AM

 

LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn

 

Condensed...

 

#1: Build a Robust Company Page on LinkedIn

To create a business presence on LinkedIn and gain access to additional features that enhance your visibility, you must build a LinkedIn company page.

 

#2: Launch a LinkedIn Group Based on Your Company or Industry

LinkedIn groups are still going strong and are another component of a comprehensive strategy that helps position your company as an industry thought leader.

 

#3: Create an “All Hands on Deck” Ongoing Thought Leadership Program

Although you’ll need to designate specific company employees or partners to help implement and maintain your comprehensive LinkedIn marketing strategy, getting all employees involved and on the same page is critical to success.

 

#4: Leverage Paid LinkedIn Content Ads and Sponsored Updates

While LinkedIn social ads grow company page followers and group membership, there are additional ads run on LinkedIn that drive clicks to your website, or preferably to a specified landing page.

 

#5: Monitor, Track, Adjust

Before you begin to build out your comprehensive LinkedIn marketing strategy, decide what your business goals are. The success of your comprehensive LinkedIn marketing strategy is measured by whether you achieve your goals.

 

iNeoMarketing's insight:

Just because it's simple doesn't mean it's easy. It's not. It takes time, effort, dedication. And you can't get sucked into its vortex, otherwise you'll get nothing else done.

 

__________________________________________________

Creating an Inbound Marketing Content Strategy - ClickZ | #TheMarketingAutomationAlert

 

http://sco.lt/6K5vof

From www.clickz.com - Today, 7:40 AM

 

How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.

 

Digest...

 

Start With Your Personas

Whether it's marketing or product development, everything you do in your business should all start with your personas. Your company's personas should be at the heart of everything you do in your inbound marketing strategy, including content.

 

Map It All Out: Lifecycle Stage Is Key

To make your life easier, I've created a basic inbound marketing content strategy template that you can use in developing your content strategy. This should be used as a general guide, but feel free to change and modify it based on your business. You can download the free template here.

 

Realize Problem or Need (Driving Visitors)

At the very top of the inbound marketing funnel your goal is to drive prospects to your website. There are many different parts to this from social, email, etc., but the one we are interested in for this discussion is blogging.

I want you to think of your blog as the fuel of your content (and marketing) engine. Blogs can be used to boost the impact of all the other marketing channels (social, SEO, email, etc). Once developed over time it will prove to be the biggest driver of traffic to your website and be one of your company's biggest digital assets.

 

Perform Research (Top Funnel)

In this stage content types that work effectively are e-books, webinars, research guides, reports, etc. Again, I can't stress enough how important it is to keep this non-biased, non-promotional, and focused around amazing quality content that delights and educates that person.

 

Establish Buying Criteria (Middle Funnel)

In this stage there are a few more styles of content that work especially well in bringing across the feeling and messages you want at this stage. These include white papers, webinars, comparison guides, detailed guides, etc.

 

Evaluating Vendors (Bottom Funnel)

If your inbound marketing has been done correctly it will be your best sales team member. The lead will be very interested in your solutions, have a great deal of education on the topic, and be biased toward your solution over competitors.

 

Think SEO

Once you have created an inbound marketing content map then you can start thinking about how you can incorporate SEO into the mix. Start using keyword and search tools to find the best titles and copy to include in your content to ensure it will be found by those who are searching online.

 

Review and Update

It's also important to consider that you should be revisiting both your personas and your content strategy map on a monthly or at the minimum quarterly basis. As new information and ideas come out, it will be important to include those into your persona profile and pivot your content accordingly.

 

iNeoMarketing's insight:

Inbound 101. It's beautiful when simplified, such as you see above. More details in the original post, but it's not that hard.

 

__________________________________________________

Data-Driven Marketing Step One: Get Smart, Get Strategic - Forbes | #TheMarketingAutomationAlert

 

http://sco.lt/8YbM93

From www.forbes.com - Today, 7:26 AM

 

“How should we get started?” I’m asked that question all the time. It’s clear that by now, most marketers recognize the link between data-driven marketing and business value.

 

Condensed...

 

When I say, “It’s time to get strategic,” I mean you need to develop each one of these five:

1. Customer interaction strategy. Map and understand the buyer journey, from first contact all the way through purchase and aftermarket relationships. Then, identify the changes that need to occur in your company across organizations, systems and data to transform and deliver on your customer engagement plan. Remember: Your goal is to create a consistent, omnichannel customer-centric journey.

 

2. Analytics strategy. There are three main categories of analytics: business analytics, predictive analytics and prescriptive analytics. Because data and technology will fuel analytics, you need to determine where you are currently and what type of analytics you need to compete and better position your organization in this age of digital disruption.

 

3. Data strategy. Given the traditional silos of information across the enterprise and the fact that data-driven marketing requires credible data, the development of an enterprise-wide data strategy is absolutely critical. In order for your data strategy to be actionable, it needs to permeate the enterprise, and it needs to be driven as a partnership between IT, marketing and other key business functions.

 

4. Organizational strategy Since big data transcends departmental walls and challenges conventional approaches, it is disrupting traditional organizational structures and silos. As a result, the C-suite needs to work together to revisit organizational models, evaluate current structures and design new approaches to maximize revenue growth in this new world.

 

5. Technology strategy. Successful organizations not only nurture strategic partnerships between the CMO and CIO, but also marry business and technology strategy. Then, when debates or roadblocks emerge in these companies, the CIO and CMO can use the broader vision to continue to drive change.

 

iNeoMarketing's insight:

Most B2B marketers do not need a Big Data strategy, however, you do need a Data strategy, and these five points are invaluable when thinking about how to structure that strategy.

 

__________________________________________________

10 Takeaways from Content Marketing World - Eloqua | #TheMarketingAutomationAlert

 

http://sco.lt/68ekgT

From blog.eloqua.com - Today, 7:21 AM

 

10 tips from the Content Marketing World community, and a tool to content check yourself (so you don’t wreck yourself).

 

Excerpt...

 

Here are 10 Hall of Fame-worthy takeaways to help you navigate the content marketing jungle:

1. You need customer personas, just like you need buyer personas. Personalization hinges on them! –Ardath Albee, Marketing Interactions
2. Content innovation comes from all around us. Find that thing that inspires you and apply it to your industry. –Ann Handley, MarketingProfs
3. Social is the gasoline that fuels content. –Jay Baer, Youtility
4. Strategically “eavesdropping” or listening, like HiltonSuggests, can help provide utility and value regardless of transactional exchange. –Jay Baer

5. The future of content is visual, real-time, mobile, human and cross-platform. Find out what contributes to a moment of inquiry becoming a lead. –Lee Odden, TopRank Online
6. Behind every successful content marketing program is a home-run piece. –Doug Kessler, Velocity
7. Customers are a wonderful test bed for floating new ideas! Chances are if they get excited; others will, too! –Ardath Albee
8. Leverage research and feast on the content. Slice, dice, tweak, and tweet it. -Todd Wheatland, Kelly Services
9. Keep in mind the ‘5 rings of buyer insight’ (priority initiatives; success factors; perceived barriers; buyer’s journey; decision criteria) – Adele Revella, Buyer Persona Institute
10. “If you don’t have the room to fail, you don’t have the right to grow.” – Jonathan Mildenhall, Coca-Cola

 

iNeoMarketing's insight:

Some of the aforementioned are Seth-ish, but there are a few that are worthy of further investigate, e.g., #1, #9

 

__________________________________________________

Search Ranking Factors 2013: What Does Google Look For? [Infographic] - Profs | #TheMarketingAutomationAlert

 

http://sco.lt/9LZA5B

From www.marketingprofs.com - Today, 7:02 AM

 

Search Engine Marketing - High numbers of social signals—such as likes, shares, tweets, and plus-ones—help websites appear at the top of Google search results, according to a recent study by Searchmetrics.

iNeoMarketing's insight:

 

__________________________________________________

Google Plus Vs Facebook [infographic] | Digital Information World | #TheMarketingAutomationAlert

 

http://sco.lt/7nL8zJ

From www.digitalinformationworld.com - Today, 7:00 AM

 

This infographic will explain which social network (Facebook or Google) will win and most importantly which network can help you to rock your brand presence.

 

iNeoMarketing's insight:

Make no mistake: Google+ for B2B over FB.

 

__________________________________________________

Infographic: The Success of a Salesman | Pipeliner CRM | #TheMarketingAutomationAlert

 

http://sco.lt/6fnQ7V

From www.pipelinersales.com - Today, 6:59 AM

 

__________________________________________________

Infographic: Step-by-step SEO guide for blog posts - HUA Marketing | #TheMarketingAutomationAlert

 

http://sco.lt/8ggvLt

From www.ragan.com - Today, 6:58 AM

 

You want your blog posts to appear at the top of search engine results, right? Then use this easy-to-understand chart to make sure your posts claim the top spot.

 

__________________________________________________

Infographic: The Content Marketing Matrix - Marketing Technology Blog | #TheMarketingAutomationAlert

 

http://sco.lt/5jbeSH

From www.marketingtechblog.com - Today, 6:55 AM

 

Content marketing strategies continue to change, especially with advancements in mobile technologies and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generate content.

 

__________________________________________________

Infographic: Why Use Visual Content in Social Media? - Marketing Technology Blog | #TheMarketingAutomationAlert

 

http://sco.lt/71s0X3

From www.marketingtechblog.com - Today, 6:54 AM

 

B2B Marketing Infographics recently created an infographic to take a closer look at some interesting statistics from Heidi Cohen in using visual content in social media marketing.

 

__________________________________________________

Infographic: 6 Things You Should Know About Mobile Video Advertising | Reputation Capital | #TheMarketingAutomationAlert

 

http://sco.lt/8tBH4j

From repcapitalmedia.com - Today, 6:52 AM

 

Check out this infographic from the team at Vungle to find out what you don't know -- but should -- about mobile video advertising.

 

iNeoMarketing's insight:

Yes, it is B2C oriented, but there's value in the stats that may lead us to think that perhaps we should consider this as a part of the inbound strategy.


Via marketingIO
more...
marketingIO's curator insight, September 13, 2013 9:24 AM
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Kathy Cochran from Digital-News on Scoop.it today
Scoop.it!

Business Process Management: How to Choose Between the Different Methodologies

Business Process Management: How to Choose Between the Different Methodologies | Business Process Management | Scoop.it
When it comes to process management, there are three main types that business owners can choose from; Lean, Six Sigma and Lean Six Sigma.

Via Thomas Faltin
more...
Rachel Maynard's curator insight, January 23, 2014 12:03 AM

This article talks about business project management and what they consider to be the three most effective techniques; Lean, Six sigma and Lean six sigma.

Scooped by Kathy Cochran
Scoop.it!

Business Process Management (BPM) Market 2012-2018: Worldwide Industry ... - PR Web (press release)

Business Process Management (BPM) Market 2012-2018: Worldwide Industry ... - PR Web (press release) | Business Process Management | Scoop.it
Business Process Management (BPM) Market 2012-2018: Worldwide Industry ...
more...
No comment yet.
Rescooped by Kathy Cochran from The MarTech Digest
Scoop.it!

The Top 9 Marketing Automation Articles Curated Today, Friday, 3/8/13

The Top 9 Marketing Automation Articles Curated Today, Friday, 3/8/13 | Business Process Management | Scoop.it

Here are The Marketing Automation Alert's best marketing automation-related articles curated today, Friday, 3/8/13. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

_____________________________________________________________

Featured Marketing Automation Article

 

B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts - TopRank

 

http://sco.lt/7FqzHF

From www.toprankblog.com - Today, 8:51 AM

 

Key excerpt...

 

Once we recognize that people process information differently and address their underlying motivation, you can create content objects that fit individual buyer persona needs. Writing for different B2B audiences will simply be a matter of identifying a “typical” scenario and developing persuasion momentum by answering the questions that the “persona” needs answered in order to move forward.

 

Here are four examples in which B2B buyers “typically” interpret information found on a website:

 

Persona I: The Methodical B2B Customer – Methodical types need to be prepared and organized to act. How can your solution solve this problem? Provide hard evidence and superior service. Do you have a white paper to download?

Persona II: The Spontaneous B2B Customer – Spontaneous types live in the moment. Why is your solution best to solve the problem now? Address immediate needs with relevant and credible options. How about offering a “Quick Start Guide?”

Persona III: The Humanistic B2B Customer – Humanistic types are usually slow to reach a decision and generally prefer the big picture. Who has used your solution to solve my problem? Offer testimonials and incentives. Does your website display testimonials of credible companies? Is a free trial offer or money-back guarantee appropriate?

Persona IV: The Competitive B2B Customer – Competitive types are goal-oriented and looking for ways to complete tasks. What can your solution do for me? Provide rational options and challenges. Can you provide a short video that explains your product or service? Do you offer an FAQ page that addresses their pain point?

 

iNeoMarketing's insight:

We're still looking for a magic bullet for creating personas, but until then, it's creative with continual hypothesis testing. Here are four decent B2B personas from which to work.

 

_____________________________________________________________

Infographic: 7 Predictions for How Facebook Graph Search Will Impact Marketing - Search Mojo

 

http://sco.lt/5AZWfx

From www.search-mojo.com - Today, 9:57 AM

 

The infographic can be found at http://www.search-mojo.com/protected_pdfs/Search-Mojo_Graph_Search_Infographic.pdf.

 

Search Mojo, in a related post, talks about 5 Quick (and not so quick) Tips for Marketers:

 

Make sure ALL of your information is up-to-date, complete and correct. Quick fixes:Local matters more than ever (especially when Graph Search extends to mobile)Start growing your fan base now.It’s not enough to have a few million fans – you need to keep them engaged.Oh, and finally, don’t forget about Bing…

 

iNeoMarketing's insight:

We just don't see how Facebook Graph provides significant benefits to the B2B marketer. Regardless, to keep you up to speed, here are two scoops.

 

_____________________________________________________________

The Best Resources to Improve Your Call-To-Action - Unbounce

 

http://sco.lt/68F8fx

From unbounce.com - Today, 8:56 AM

 

A simple little button? Your Call-To-Action can have a huge impact on your conversion rate. We’ve gathered the top CTA posts by the best in the business.

 

1. High-impact Button Copy – How to write calls-to-action that convert

By Michael Aagaard on ContentVerve

 

2. Where’s the Best Place to Put Your CTA? [Case Study]

Oli Gardner on Unbounce

 

3. RADically Rethink Your CTAs

By Lance Jones on CopyHackers

 

4. Are Your Calls to Action Missing These Proven Formulas?

By Mark Sherbin on Content Marketing Institute

 

5. Why “The Fold” Is A Myth – And Where To Actually Put Your Calls To Action

By D Bnonn Tennant on KISSmetrics

 

6. What to Call Your Call to Action

By Peep Laja on ConversionXL

 

7. 6 Variables To Test On Your Call-To-Action Buttons

By Sherice Jacob on CrazyEgg

 

8. Improving Social & Subscription Calls to Action – Whiteboard Friday

By Rand Fishkin on SEOmoz

 

9. How to Pick the Perfect CTA for Every Blog Post

By Pamela Vaughan on HubSpot

 

10. How to Make Call to Actions More Effective

By Thi Thumasathit via Search Engine Watch

 

iNeoMarketing's insight:

GREAT compendium of CTA articles and resources! Bookmark for future (or current) review. Have we mentioned Unbounce is one of our favorite blogs? Great job pulling this together.

 

_____________________________________________________________

Email Marketing: User-generated content helps drive 16% clickthrough rate | MarketingSherpa

 

http://sco.lt/5vBJdx

From article - Today, 8:47 AM

 

Marketing teams at marketing vendors and agencies face an interesting conundrum -- how to market to, and impress, people working within the industry. What about doubling that challenge by creating an email campaign for prospects who are engaged in email marketing?

Litmus, an email testing and email marketing analytics vendor, launched a new feature for its product and services offering with a single email to its subscriber list.

Read on to find out how the marketing team utilized an animated GIF, clever subject line and multiple calls-to-action to drive 233 free trials and a 31.21% open rate.

 

iNeoMarketing's insight:

Good things happen when you stick with the basics, as this article attests. Are you doing the same?

 

_____________________________________________________________

5 Critical Components of Successful B2B SEO Content Marketing Execution - Search Engine Watch

 

http://sco.lt/7eTxrN

From searchenginewatch.com - Today, 8:38 AM

 

Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be understated.

 

Summary...

 

1. A Method for Aggregating Information

In the midst of a sea of information, B2B search engine marketers need to streamline their focus in order to capture the best resources possible. And it is not just setting up a series of “subscriptions” (email lists, social media lists, etc) but immersingyourself in the information, in order to establish patterns of success.

 

2. The Ability to Perform SEO / Content Marketing Competitive Research

B2B SEOs need to understand the competitive landscape, from a content marketing and search perspective. The usual suspects related to SEO are important.

 

A lot of competitive data can be realized simply through manual site auditing and review. For search engine marketers with a greater financial budget for commercial software, Searchmetrics and SEOmoz (Open Site Explorer and FollowerWonk in particular) are good tools for evaluating competition.

Screaming Frog is a good application for crawling competitive domains for to review overall website structure. Spyfu is a lower cost alternative for keyword-specific competitive data and Compete and/or Quantcast can also be effective for free traffic estimates and demographic overviews as well.

 

3. A Repository for Developing Content Marketing Ideas

Note taking and content curation play an important role in building out the content development process. If you can get in the habit of keeping a repository of ideas as they come to mind, it becomes easier to generate the content needed when deadlines arise. B2B search engine marketers need ways to organize ideas and keep track of information, in order to maintain the build out process.

 

4. A Link / Social Media Prospecting & Management Solution

The question is how does the B2B search engine marketer organize the process and keep track of contact details and the communication activity?

RavenTools CRM and Link Manager tools and Buzzstream offer easy to use methods for aggregating contact information and connecting the success rates in link acquisition in particular.Traditional CRM solutions like HighRise or Google Contacts could be considered. The challenge in these types of options is the lack of direct connectivity to link outreach and social media activity however.

 

5. A Method for Evaluating Performance

It seems obvious but often times B2B marketers don’t have clearly defined benchmarks and goals for evaluating the performance of their content marketing campaigns. Even if benchmarks have to be established over time, a starting point should be agreed upon, recognizing criteria might change as a result of further analysis.

 

iNeoMarketing's insight:

With the addition of recommended tools, this post becomes handy for the B2B marketer. Covers both a general approach to SEO content marketing execution as well as specifics.

 

_____________________________________________________________

Search Engine Marketing: Google Product Listing Ad strategy lifts average monthly revenue 129% | MarketingSherpa

 

http://sco.lt/5LlrAP

From article - Today, 8:44 AM

 

Search engine marketing takes many forms -- organic SEO, pay-per-click, local search -- and recently, Google changed its once free Google Shopping product listings to a paid service, Google Product Listing Ads (PLAs).

BabyEarth, a baby products retailer with both brick-and-mortar and e-commerce outlets, made extensive use of both Google Shopping and paid search in its marketing.

This case study examines how BabyEarth tackled Google PLAs, and used tactics that differentiated PLAs from PPC ads, along with engaging in testing and optimization, to achieve a 129% increase in average monthly revenue from PLAs.

 

iNeoMarketing's insight:

We're not entirely certain that this scoop is applicable to B2B services, but certainly B2B products where you'll want to click through and investigate closely.

 

_____________________________________________________________

2013 Link Building Guide To Secure A Better Ranking [Infographic] - BitRebels

 

http://sco.lt/6eF8Xh

From www.bitrebels.com - Today, 8:26 AM

 

In order to get a better ranking on search engines, you need quality links to your website. This link building guide will help you through that process.

 

_____________________________________________________________

Banners Don’t Drive Leads in B2B Marketing - B2B Digital Marketing

 

http://sco.lt/7rtVkv

From b2bdigital.net - Today, 8:24 AM

 

If your goal is to deliver leads, don't make banners the core of your B2B marketing program.

 

iNeoMarketing's insight:

We're pretty sure we've all gone through the math regarding the CPL from banner ads (with or without retargeting). With rental lists, they're probably the worst performing lead gen tactics out there. We have a take on lists for purchase, but we'll hold that until we see someone address this in an article (our take may surprise you).

 

_____________________________________________________________

The Google AdWords Landscape (Infographic) - SEOmoz

 

http://sco.lt/5xbBIX

From www.seomoz.org - Today, 8:09 AM

 

The evolving AdWords landscape impacts more than just PPC - on-page ads effect ranking position, CTR, and ultimately SEO success. We looked at 10,000 queries to find out where ads appear, how many of them there are, and how often they show up.


Via marketingIO
more...
marketingIO's curator insight, March 8, 2013 10:17 AM
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Scooped by Kathy Cochran
Scoop.it!

Business Process Management: How to Choose Between the Different Methodologies

Business Process Management: How to Choose Between the Different Methodologies | Business Process Management | Scoop.it
The attention focused on business process management has been heightened in recent years, thanks to the quantitative ability to collect digital data.
more...
No comment yet.
Scooped by Kathy Cochran
Scoop.it!

How to Start a Business Process Management Program

How to Start a Business Process Management Program | Business Process Management | Scoop.it
The purpose of this article is to help start your new BPM initiative on the right foot, and save your organization massive amounts of time and money. Ready?
more...
No comment yet.