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Business Prime Fond du Lac
Business Prime Fond du Lac
Of first importance to Fond du Lac County Businesses
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New Developments in B-to-B Loyalty Marketing

New Developments in B-to-B Loyalty Marketing | Business Prime Fond du Lac | Scoop.it

Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can't afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? Let's look at the traditional approaches to retention marketing in B-to-B, plus some new developments in loyalty marketing being adopted by B-to-B marketers today, including social media and gamification.

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5 Ways to Guarantee Customer Loyalty and Retention

5 Ways to Guarantee Customer Loyalty and Retention | Business Prime Fond du Lac | Scoop.it
Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease...
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