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Nielsen Study Finds Music Fans Are Prepared To Spend Up To $2.6 Billion More Annually For Premium Content

Nielsen Study Finds Music Fans Are Prepared To Spend Up To $2.6 Billion More Annually For Premium Content | Business Opportunities, Technology and Market Research | Scoop.it
NIELSEN has unveiled the findings from "The Buyer and the Beats: The Music Fan and How to Reach Them," a music study created especially for the 2013 SXSW CONFERENCE attendees that provides beneficial insights about music fans, defined as those who...
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Rescooped by Paul Smith from Trends: Mobile, New Media, Market Research and Collaboration
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Beyond CheckIn, Share & Show Tweets: SXSW Report: Social TV+ Socially integrated 2nd screen story

Beyond CheckIn, Share & Show Tweets: SXSW Report: Social TV+  Socially integrated 2nd screen story | Business Opportunities, Technology and Market Research | Scoop.it
The next generation of engaging online experiences for TV viewers will go far beyond Twitter or second-screen apps.

Via Gary Hayes, Deanna Lawrence
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Gary Hayes's curator insight, March 11, 2013 4:05 PM

Leading the way is the USA Network, which has launched a string of engaging online experiences that enhance programs by offering new story elements and videos, while delighting brands with integrated advertising and motivated viewers.

Speaking on the panel "Death of the Couch Potato: The Future of Social TV," Jesse Redniss, senior vice president of digital for USA, showed the audience some of his network's successes, including "Suits Recruits," an online experience for the show "Suits" that let fans sign on with the show's firm and help uncover a mystery. By doing so, they unlocked story videos they could watch online. Social is woven into USA's DNA, Redniss said.

Rescooped by Paul Smith from Music and Tech
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Digital Music: The Key to the Future Success of the Music Industry

Digital Music: The Key to the Future Success of the Music Industry | Business Opportunities, Technology and Market Research | Scoop.it
Statistics show that digital music is the only aspect of the music industry that is growing. Here we look at how the industry must adapt to remain successful. (What does the future of the #music industry hold?

Via Musica, Copyright & Tecnologia
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Rescooped by Paul Smith from market research topics
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DERI Pipes

DERI Pipes | Business Opportunities, Technology and Market Research | Scoop.it
DERI Pipes is an open source tool for flexible Web Data mashup. Extensive support for RDF, XML and others.

Via Mark
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Rescooped by Paul Smith from Music and Tech
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Bertelsmann Buys Out BMG for $390M: Sources

Bertelsmann Buys Out BMG for $390M: Sources | Business Opportunities, Technology and Market Research | Scoop.it

Via Musica, Copyright & Tecnologia
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YouTube & Google Play In Talks To Launch Streaming Music Services, Warner Music Cuts First Deal - hypebot

YouTube & Google Play In Talks To Launch Streaming Music Services, Warner Music Cuts First Deal - hypebot | Business Opportunities, Technology and Market Research | Scoop.it
The latest news regarding Google's plans for not one, but two streaming music services from YouTube and Google Play adds detail to earlier reports, yet still makes it clear that the net powerhouse has a ways to go before luanch.
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Rescooped by Paul Smith from Music and Tech
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Digital Music: The Key to the Future Success of the Music Industry

Digital Music: The Key to the Future Success of the Music Industry | Business Opportunities, Technology and Market Research | Scoop.it
Statistics show that digital music is the only aspect of the music industry that is growing. Here we look at how the industry must adapt to remain successful. (What does the future of the #music industry hold?

Via Musica, Copyright & Tecnologia
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Rescooped by Paul Smith from Integrated Brand Communications
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A Market Research Takeover by Twitter? | Kinesis Survey Technologies - online and mobile survey software for market research

A Market Research Takeover by Twitter? | Kinesis Survey Technologies - online and mobile survey software for market research | Business Opportunities, Technology and Market Research | Scoop.it

Throughout the last few years Twitter has been utilized by brands as one of the primary qualitative tools for social listening, to monitor consumers’ views about their products and services. Now Twitter is taking more control over its market research assets and untapping a substantial new revenue source by moving into the quantitative realm with the debut of a new survey tool. Earlier this week Twitter announced that Nielsen Brand Effect for Twitter has graduated out of beta testing and is now widely available in the U.S., U.K., and Japan.

 

Through this partnership with Nielsen, Twitter advertising clients can now measure the impact of their Twitter campaigns and Promoted Tweets via brief online surveys. Clearly the line between social media and market research continues to blur with such a major social media player now attempting to capitalize on its huge sampling resources and data mining capabilities.


Via Russ Merz, Ph.D.
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