Business Of Gamification
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Business Of Gamification
Updates on Gamification in the business world
Curated by Jim Britton
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For millennial workers, rewards must get personal

For millennial workers, rewards must get personal | Business Of Gamification | Scoop.it
Blueboard offers employers help setting up trips to Everest and beyond, targeting the millennial workers who increasingly want a personalized touch when it comes to workplace rewards.
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Why The Gamification Trend Fails At Most Companies

Why The Gamification Trend Fails At Most Companies | Business Of Gamification | Scoop.it
Using gamification to incentivize workers is a popular business strategy these days, but does it actually work? Consider this before you hit play.
Jim Britton's insight:

Gamification implementation is key and just don't do it to do it.

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Trendy Technologies Never Live Up to the Hype. Until They Do.

Trendy Technologies Never Live Up to the Hype. Until They Do. | Business Of Gamification | Scoop.it
Virtual reality may be one of the most important technologies in our future, producing a great leap forward in many fields. While most people now focus on VR’s use in entertainment areas, its real impacts will be in the arts, business, communication, design, education, engineering, medicine, and many other fields....
Jim Britton's insight:

Great graph of the hype cycle.  Gamification at the Peak of Inflated Expectations?

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Ambition Solutions Raises $2M for New Ways to Gamify Sales - Venture Capital Dispatch - WSJ

Ambition Solutions Raises $2M for New Ways to Gamify Sales - Venture Capital Dispatch - WSJ | Business Of Gamification | Scoop.it
It went through Y Combinator’s winter class with the goal of raising a seed round and returning to its Tennessee roots.
Jim Britton's insight:

In sales?  Check this out to increase the sales of your employees

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Sony Working on Gamified Smartphone User Interface

Sony Working on  Gamified  Smartphone User Interface | Business Of Gamification | Scoop.it
Sony is experimenting with a cool user interface for smartphones.
Jim Britton's insight:

Cool idea.  Great example of onboarding training for users

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The Time Is Now To Re-Think Your Workplace

The Time Is Now To Re-Think Your Workplace | Business Of Gamification | Scoop.it
VideoThroughout the latter half of the 20th Century, the concept of work and the workplace has remained much the same: eight hours a day, in cubicles, and marked by performance reviews just once per year. But now, the workplace has evolved. It has become something that companies no longer take for [...]
Jim Britton's insight:

Great to see Spotify using Gamification for their performance reviews. "...adding gamification ... so employees can receive feedback instantaneously and become engaged at the same time."

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LRN Celebrates 20 Years in Ethics and Compliance & Releases New Paper on Past, Present and Future of the Industry: PR Newswire

LRN Celebrates 20 Years in Ethics and Compliance & Releases New Paper on Past, Present and Future of the Industry: PR Newswire | Business Of Gamification | Scoop.it
LRN Celebrates 20 Years in Ethics and Compliance & Releases New Paper on Past, Present and Future of the Industry PR Newswire NEW YORK, April 28, 2014 NEW YORK , April 28, 2014 /PRNewswire/ -- LRN
Jim Britton's insight:

"...dynamics and innovations shaping the future of the industry – from Big Data, gamification, business regulations and enforcement around the globe."

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Build Customer Loyalty With Rewards and Other Tactics That Motivate

Build Customer Loyalty With Rewards and Other Tactics That Motivate | Business Of Gamification | Scoop.it
Customer Relationships - The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
Jim Britton's insight:

"Another takeaway from the current generation is to use gamification as a means to reward participants" .... "A great example of this was Expedia's 15-week game, Around the World in 80 Days, which allowed players to earn up to one million points in Expedia Rewards once they selected an avatar and embarked on a virtual journey. Such gamification strategies could be used across any project category"

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Boston posts guide for civic engagement tools -- GCN

Boston posts guide for civic engagement tools -- GCN | Business Of Gamification | Scoop.it
Boston's Office of New Urban Mechanics together with researchers with Emerson College's Engagement Game Lab recently released a "lessons learned" booklet for developing and deploying innovative tools for engaging citizens.
Jim Britton's insight:

"the city designed Street Cred, it incorporated gamification features such as allowing citizens to earn badges, compete with neighbors and share civic accomplishments. It also integrated Foursquare, Instagram, SMS and email to leverage existing mobile social sharing."

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On the rise, 'social gaming' apps enhancing the customer experience

On the rise, 'social gaming' apps enhancing the customer experience | Business Of Gamification | Scoop.it
Social gaming is becoming a new customer engagement tool for businesses looking to differentiate their products and services, in order to enhance their customer
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PeopleLinx Integrates Social Marketing Platform with Twitter

PeopleLinx Integrates Social Marketing Platform with Twitter | Business Of Gamification | Scoop.it

"PeopleLinx's gamification tool will also score employees on their Twitter profile, following and content sharing. The scoring algorithm will soon incorporate Twitter replies, re-tweets, click-through rates and more."

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Highwinds Supports Games Funded Through GameLaunched

Highwinds Supports Games Funded Through GameLaunched | Business Of Gamification | Scoop.it
WINTER PARK, Fla., March 12, 2014 (GLOBE NEWSWIRE) -- Highwinds
Jim Britton's insight:

"GameLaunched taps into the industry's true competitive spirit with the gamification of the funding process, including leaderboards and ways to earn experience points. Points are redeemable for games and merchandise in the "Market Place," which features fully funded and developed games, and augments the marketing and public relations support provided by Launch Crew members."

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Novu Launches Smoking Cessation Program To Help Smokers Successfully Quit And Lead Healthier Lives

Novu Launches Smoking Cessation Program To Help Smokers Successfully Quit And Lead Healthier Lives | Business Of Gamification | Scoop.it
Based on Proven Content and Methods from Academia, New Self-Paced Quit Smoking Program is Delivered Through Consumer-Friendly Online Novu Platform that Combines Engagement, Community, Gamification and Rewards to Incent Positive Lifestyle Changes
Jim Britton's insight:

Great plan.  Hopefully this will save the "annual costs attributable to smoking in the U.S. (which) is about $200 billion a year"

 

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The swipe addiction: 4 lessons marketers can learn from Tinder

The swipe addiction: 4 lessons marketers can learn from Tinder | Business Of Gamification | Scoop.it
Tinder has found a way to digitize and familiarize existing processes; how can your organization do the same?
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Game designers reimagine the recruiting mission

Game designers reimagine the recruiting mission | Business Of Gamification | Scoop.it
Hiring people is a risky business with a very low success rate, so employers are turning to game designers to help them improve their odds.
Jim Britton's insight:

Also good to hear gamification is being used for performance reviews and management.  IBM is doing great things in this area

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Why Midsized Firms Should Be Raising Their Game With Gamification

Why Midsized Firms Should Be Raising Their Game With Gamification | Business Of Gamification | Scoop.it
What’s one way for midsized companies to steal the march on much bigger firms in creating a highly motivated work force? By getting them to play games – and with one metric that shows whether they and their organization are winning or losing. Fortune 1000 firms are adopting gamification, but slowly.  [...]
Jim Britton's insight:

"The research company Gartner predicts that by 2015 only 40% of the Global 1000 IT organizations will make gamification their primary technique for building employee engagement and transforming business operations." - great step by step approach to implementing a small portion of gamification

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Observer/Flow staging free CSEC workshops for over 800 students - News

Observer/Flow staging free CSEC workshops for over 800 students - News | Business Of Gamification | Scoop.it
STUDENTS at Herbert Morrison Technical High School will this Saturday receive exam preparation tips during the third of several islandwide CSEC workshops hosted by the Jamaica Observer in collaboration with Flow.

The free workshop is scheduled to ...
Jim Britton's insight:

Gamification in education by using https://www.edufocal.com/. ; Looks interesting

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Gamification For Non-Millennials | NICE Blogs

Gamification For Non-Millennials | NICE Blogs | Business Of Gamification | Scoop.it
Most work environments consist of four generations of people working together: Baby Boomers, Gen X’ers, Gen Y’ers, and Millennials. Each of these generations come from different schools of thought as to what they value in the workplace.
Jim Britton's insight:

"gamification is about motivating better performance on the job, and driving ROI" - Check out the playbook at http://www.nice.com/engagedemployee/files/Gamification_Playbook.pdf

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Comment: right-time vs real-time marketing - determining the best time to market | The Retail Bulletin, Retail News

Comment: right-time vs real-time marketing - determining the best time to market | The Retail Bulletin, Retail News | Business Of Gamification | Scoop.it
Part two - don’t ignore the concept of real time marketing. By Marc Darling of TIBCO Loyalty Lab.
Jim Britton's insight:

4. When the customer is engaged in an experience shaped by gamification

Gamification is an often-misunderstood term that refers to the application of the mechanics of great games to drive more customer engagement. Real-time response to a customer’s action is key to maintaining the compelling design of the game.

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Balancing act: Are online games a waste of time or relief for the mind?

Balancing act: Are online games a waste of time or relief for the mind? | Business Of Gamification | Scoop.it
Whether for relaxation or diversion, full-time workers are squeezing time into their schedules for mobile games. They are launching flying birds, flicking onscreen candies and building words on virtual boards using their smartphones or tablets.
Jim Britton's insight:

Going forward, experts say workplaces likely will show more interest in gamification. In 2012, 20 percent of Forbes Global 2000 companies featured a gamified application. Research firm Gartner predicts that by the end of this year, 70 percent of those companies will have implemented at least one.



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The wealth management industry at a turning point

The wealth management industry at a turning point | Business Of Gamification | Scoop.it
From changing client needs to new regulations and technologies, top leaders weigh in on where the industry is going
Jim Britton's insight:

..."the replacement of the 'yellow pad' by the iPad, in terms of delivering guidance with gamification, is going to increase" 

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Five examples of customer-facing dashboards

Five examples of customer-facing dashboards | Business Of Gamification | Scoop.it
Here are five examples of customer-facing dashboards.
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The six apps you need to gamify your life | Stuff

The six apps you need to gamify your life | Stuff | Business Of Gamification | Scoop.it
Jim Britton's insight:

Duolingo and SuperBetter look great

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Learning Insights From Big Data | Inside Higher Ed

Learning Insights From Big Data | Inside Higher Ed | Business Of Gamification | Scoop.it
Jim Britton's insight:

"While working on Insights, I discovered that even the simplest data can be a powerful catalyst to innovation, as long as it is accurate, intuitive, and always up-to-date."

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Ericsson

Ericsson | Business Of Gamification | Scoop.it

"The world of games is being transformed. A new Ericsson ConsumerLab report says this transformation is being driven largely by a wave of new devices, more stable internet access and ever-increasing interest."

Jim Britton's insight:

Gaming is set to expand beyond its traditional home of entertainment, into personal development, education and improving employee performance.

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