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Scooped by Darcy Kieran - Scuba Diving onto The Business of Scuba Diving |
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"The Rebreather Forum 3 consensus statements have been released. These were written up by Dr. Simon Mitchell and voted/ agreed upon by the attendees present in the final session of the meeting. Thanks to the American Academy of Underwater Sciences, Divers Alert Network, and Professional Association of Diving Instructors for putting on a great meeting!"
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DEMA Show’s online Attendee registration system is now open to qualified Dive Industry professionals looking to take control of their career and their business. Delete the scoop?
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In May of 2013, the DEMA Research Committee met to discuss objectives and begin development of a research work plan for the rest of the year. Delete the scoop?
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DEMA’s Board of Directors will meet on June 5th and 6th to continue to exchange ideas about how DEMA can increase the value proposition for its Members and the Diving Industry. Delete the scoop?
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Diving for dollars: Turning a "wreck" into a major new industry Via Darrin Jillson Delete the scoop?
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Related posts: Fashion show supports Parkinson’s Stylists offer tips on race day fashions Fashion Show spotlights creativity downtown DEMA launches ticket sales for gala fashion show Show your skills in lima bean talent show...
Darcy Kieran - Scuba Diving's insight:
That DEMA is the Downtown Encinitas MainStreet Association...! Delete the scoop?
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Why marine life is set to play an increasingly pivotal role in the country's future. Delete the scoop?
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Darcy Kieran - Scuba Diving's insight:
November 6-9, 2013 Delete the scoop?
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One question I get a lot when I talk to restaurant owners about social media is “Will Facebook get me on the first page of Google?” My answer is always the sam… Via Josepf J Haslam Delete the scoop?
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On behalf of the DEMA Board, DEMA Association Staff and DEMA Show Management, DEMA thanks all exhibitors and attendees for being part of DEMA Show 2012! Delete the scoop?
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Missy Franklin is famous for the innocent passion she brings to competitive swimming, but theres another kind of swimming that fills her with joy as well.
Darcy Kieran - Scuba Diving's insight:
"Olympic champion Missy Franklin is taking scuba lessons to be certified before diving in Bimini next March as part of Kurt Miller's new film, 'The Current', which is about disabled individuals learning how to dive." Delete the scoop?
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Newly constructed diving shop and bar on Kamala beachfront road engulfed in flames, estimated million baht in damage... Delete the scoop?
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DEMA is pleased to say THANK YOU to the more than 9,800 pre-qualified dive professionals who registered for DEMA Show 2012, and the 600+ exhibiting companies who made DEMA Show successful. Delete the scoop?
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Lionfish are an invasive species spreading throughout the Atlantic coast, the Gulf of Mexico and the Caribbean. Their simple presence along with organized cu... Delete the scoop?
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Darcy Kieran - Scuba Diving's insight:
I'm going! You? Delete the scoop?
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You are invited to join Tom Ingram, Executive Director of DEMA, for a brainstorming session at Scuba Show in Long Beach, CA on June 9th. It is an opportunity for you to provide input on the direction of the Diving Industry over the next few years. Delete the scoop?
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Johnson Outdoors to Release Fiscal 2013 Second Quarter Results on May 3, 2013 Delete the scoop?
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You are invited to join Tom Ingram, Executive Director of DEMA, for a brainstorming session at Scuba Show in Long Beach, CA on June 9th. It is an opportunity for you to provide input on the direction of the Diving Industry over the next few years. Delete the scoop?
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As the 2013 boating season approaches, DEMA has created a new Dive Flag Awareness Poster and is distributing a 30-second Public Service Announcement in an effort to increase diver safety by reminding boaters and divers of safety tips and proper... Delete the scoop?
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Cascade Game Foundry (CGF®) launches Infinite Scuba™, the first product in their portfolio of next-generation simulation games.
Darcy Kieran - Scuba Diving's insight:
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In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take ordersand ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebookmarketing.
The first thing we did was to set up our Facebook Page, as recommended in Facebooks “Four Steps to Business success on Facebook“.
Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us. Via Martin Gysler 
Catherine Luense's curator insight,
January 25, 6:11 AM
I agree with Forbes! I feel like FB pages are getting more expensive to own and operate. I make more connections on Twitter per day then I do on FB in a week. Every since I converted my Profile into a page it has been a nightmare! When I try to connect with a person or service, upon login, I am directed to their ad campaign page. It is getting so annoying! G+, Pinrest, and Twitter have become my marketing method of choice. Has anyone noticed this as well? 
Martin Gysler's comment,
January 26, 10:56 AM
Catherine thank you for your information. It's interesting to hear that you had problems with the conversion of your Facebook profile. I had never heard this information, maybe because I've never done this work for me or another. With regard to marketing opportunities, they may vary depending on the target audience. To say that Twitter is better than Facebook or another platform, remains difficult in my opinion.
Martin Gysler's comment,
January 26, 11:00 AM
Of course Ted, it's also an approach. I think everyone should make his choice according to his opinion.
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I’ve been hearing from a lot of people lately who say they are mystified and somewhat annoyed by a new feature on LinkedIn: the endorsement. One friend told me he had recently received one from a woman he hadn’t spoken with in 15 years. Via Josepf J Haslam Delete the scoop?
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Retailers are fighting back against "showrooming" -- the consumer habit of testing out products in a retail store but then buying it for less online. Here are strategies retailers can use to make the sale.
It’s a trend that’s become all too familiar to brick-and-mortar retailers this holiday season: A customer comes into the store, checks out a product — and then buys it online for less. Often, the consumer looks up ecommerce websites’ prices for comparison on a smartphone while they’re still standing right in the shop. Retailers, as you can imagine, are enraged by this consumer habit. And smart retailers are not taking it lying down... Via Nebojsa Stojanovic Delete the scoop?
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"Scuba Zoo in Twin Lake is hosting its second annual underwater tricycle race. Organizers are asking that all participants and spectators bring a toy to be donated to Toys for Tots." Delete the scoop?
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"Although scuba diving is seen to many as a tropical sport, Texas is currently ranked third for the number of diving certifications it grants to residents, following California and Florida." Delete the scoop?
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