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Lessons From XXX: What Porn Can Teach Us As Bloggers And Marketers

Lessons From XXX: What Porn Can Teach Us As Bloggers And Marketers | Business Nuggets | Scoop.it

Notes from the article

  • online porn has historically been 2-3 years ahead of the rest of the internet in terms of trend
  • the business model have completely changed over the past few years, when people started to offer a little bit free content…
  • … which evolved into a LOT of free content, provider competing against each other
  • the concept is called “moving the free line”, which means that you’re giving away more and more stuff as a way to get people into your paid stuff
  • now people expect the content to be free
  • publishers now differentiate with live streaming, or quality, but it’s still hard to get people to pay for porn anymore
  • people don’t pay for content…
  • …they pay for access


Notes from the comment section

  • just like competing in the real world, you have to offer something superior that the user can’t get anywhere
  • content and information are not the same
  • access to content might be free, but it also takes time to find value from the content
  • the porn industry just faced the same issue that the music industry
  • live streaming and personal interaction are experiences, and that can’t be stolen


Personal notes


Do people pay for access rather than content? I’d go with “people pay for value”, value being in the form of:

  • pleasurable experience
  • entertainment
  • validation
  • means to validation
  • increased replication of their self
  • improvement of their chances of survival


In the case of “access”, David Risley probably referred to the feeling you get from aligning with someone you perceive as an authority.

  • live streaming is directed to your self, which adds something to the experience
  • knowledge is useful to derive predictions and elaborate strategies, which bears no value without the execution of those strategies
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Welcome to the Lost Decade (for Entrepreneurs, IPO’s and VC’s)

Welcome to the Lost Decade (for Entrepreneurs, IPO’s and VC’s) | Business Nuggets | Scoop.it

- Advice that’s more than 5 years old is obsolete.
-Software startups are most likely to exit as an acquisition.
- Being acquired has lots of math challenges about your valuation, amount of money raised, percent of founder ownership, type of investor, etc.
- Non-software companies need to be thinking much deeper and further than ever before about search, build, grow funding strategies. It’s no longer just about building great technology.
- Customer Development provides entrepreneurs with a methodology for being capital efficient to scale when the funding environment demands it.
- You will probably not survive the acquisition.

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apenwarr - Business is Programming

"How much money will people pay to keep their app going? About as much as the cost of rewriting it in a web language. More, even, since it lowers their risk. You do the math. As a bonus, it's a small monthly expense, not a big capital expenditure."

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The 7 Biggest Mistakes Companies Make During A PR Crisis

The 7 Biggest Mistakes Companies Make During A PR Crisis | Business Nuggets | Scoop.it
  • Distancing yourself from the problem
  • Lacking quick, tangible action to remedy the situation
  • Looking insincere in front of the media
  • Writing a boring news release and letting things be
  • Ignoring customers' questions
  • Keeping the CEO out of view
  • Having vague communications
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Gartner's Hype Cycle Special Report for 2011

Gartner's Hype Cycle Special Report for 2011 | Business Nuggets | Scoop.it

Gartner's Hype Cycle characterizes the typical progression of an emerging technology, from overenthusiasm through a period of disillusionment to an eventual understanding of the technology's relevance and role in a market or domain.

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Lessons From XXX: What Porn Can Teach Us As Bloggers And Marketers

Lessons From XXX: What Porn Can Teach Us As Bloggers And Marketers | Business Nuggets | Scoop.it

Notes from the article

  • online porn has historically been 2-3 years ahead of the rest of the internet in terms of trend
  • the business model have completely changed over the past few years, when people started to offer a little bit free content…
  • … which evolved into a LOT of free content, provider competing against each other
  • the concept is called “moving the free line”, which means that you’re giving away more and more stuff as a way to get people into your paid stuff
  • now people expect the content to be free
  • publishers now differentiate with live streaming, or quality, but it’s still hard to get people to pay for porn anymore
  • people don’t pay for content…
  • …they pay for access


Notes from the comment section

  • just like competing in the real world, you have to offer something superior that the user can’t get anywhere
  • content and information are not the same
  • access to content might be free, but it also takes time to find value from the content
  • the porn industry just faced the same issue that the music industry
  • live streaming and personal interaction are experiences, and that can’t be stolen


Personal notes


Do people pay for access rather than content? I’d go with “people pay for value”, value being in the form of:

  • pleasurable experience
  • entertainment
  • validation
  • means to validation
  • increased replication of their self
  • improvement of their chances of survival


In the case of “access”, David Risley probably referred to the feeling you get from aligning with someone you perceive as an authority.

  • live streaming is directed to your self, which adds something to the experience
  • knowledge is useful to derive predictions and elaborate strategies, which bears no value without the execution of those strategies
more...
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How Trello is different - Joel on Software

How Trello is different - Joel on Software | Business Nuggets | Scoop.it
  • horizontal products are tools that can be used all sorts of users, whereas vertical products are intended for a specific audience
  • spreadsheets were used in a way to present information in grids, not for making calculations
  • vertical software is much easier to pull off and make money with, and it’s a good choice for your first startup, especially because it’s easier to find customers and the margins are usually better
  • Fog Creek Software strategy for fast user-adoption: free software + the API and plug-in architectures are the highest priority + use cutting edge technology
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What is a summary for the book Pitching Hacks by Venture Hacks?

What is a summary for the book Pitching Hacks by Venture Hacks? | Business Nuggets | Scoop.it
  • Get introduced to investors by people they trust.
  • "Traction speaks louder than words."
  • "While an introduction captures an investor's attention, a great elevator pitch gets the meeting."
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Is press and hype necessary to get a startup acquired?

Is press and hype necessary to get a startup acquired? | Business Nuggets | Scoop.it

Eric Risley's answer:


"No, press and hype are not necessary ingredients to an acquisition. However, awareness of your company by prospective acquirers is required."


"Often, acquisitions occur between companies that have already built a business partnership. Many times this relationship is in the context of a distribution relationship but it can also be via product integration or sometimes even technology license."

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Never Negotiate Piecemeal. Here’s Why

Never Negotiate Piecemeal. Here’s Why | Business Nuggets | Scoop.it
  • don't negotiate point-by-point: first, get to know all of the issues the other party has, then decide privately which are the ones you care about and which you don’t, so you can trade compromises by favouring what's important to you for what's not.
  • the hassle is … you don’t know up front which issues the other party really cares about and which are BS items designed to wear you down in the negotiation.
  • Done as a “package deal” you can say, “I gave in on these 5 issues that you asked for. On this issue I can’t give.” which would be harder to do on line-by-line negotiation.
  • Identify the key themes from the comments so you can address them globally (and sometimes prevent a miscommunication about the whole deal)
  • As the negotiator you need to be in control and make sure you know that no new items will be introduced: "If we agree on all of these points 100% are we done? Is there any other issues that will need to be considered?"
  • The speed of negotiation is a very important, so you might want to consider having a phone conversation or face-to-face meeting to address all issues at once.
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Retail therapy

Retail therapy | Business Nuggets | Scoop.it
  • people express themselves through shopping
  • people pick brands on different factors than price, look or feel: their choice is based on the gestalt or “personality” of the product/brand
  • every product has an image, even a “soul”, and is bought not merely for the purpose it serves but for the values it seems to embody. Our possessions are extensions of our own personalities, which serve as a “kind of mirror which reflects our own image”
  • "figure out the personality of a product, and you will understand how to market it."
  • In the early 1950s, Americans prefered to borrow money from loan sharks at high interest rather than from a bank, because they saw bankers as judgmental father figures, whereas loan sharks lacked the authority to moralise.
  • Nothing makes people more neurotic than the expectation that they should be enjoying themselves.
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Guy Kawasaki’s Six Minute Pitch Advice

Guy Kawasaki’s Six Minute Pitch Advice | Business Nuggets | Scoop.it
  • Consider your speech like "Hot or Not" rather than eHarmony: you want to make a memorable impression right away.
  • Spend the bulk of your time demoing or talking about what makes your product incredible.
  • Find out how your competitors are describing themselves and pick the adjectives that make it easy for people to identify your advantages.
  • If you're not excited to use your product every day and think other people should too, investors will smell this. No matter how many times you practice.
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Building a kick @ss deck

Building a kick @ss deck | Business Nuggets | Scoop.it
  • The goal of a pitch during a demo day is to get a follow-up meeting where you can close the deal. Get them interested and after the presentation, be accessible and ready to connect.
  • No one will remember the details of your presentation, so keep the points direct and consistent.
  • Use simple visuals to illustrate your story-telling. Avoid busy slides that will distract your audience from your voice.
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The Next Big Thing in VC

The Next Big Thing in VC | Business Nuggets | Scoop.it
  • “Elevators”: unlike Accelerators, Elevators will have no batches and no fixed investment term.
  • “Carry Options” for Entrepreneurs: VCs may offer their investees (or entrepreneurs) “Carry Options” to encourage synergies of startups within the fund. Also, entrepreneurs might accept lower valuations for a stake in the fund’s returns.
  • “Capture Capital”: Shorter Funds with Non-liquid Returns: new shorter funds can return “Higher Valued Equity” that will be validated by attracting next rounds of investments from top tier VCs
  • Cafe Startups: “Elevators” might better encourage startups to work from Cafes in the first 6-18 months
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Content Curation Primer

Content Curation Primer | Business Nuggets | Scoop.it

"Content curation can help your organization become the go-to authority on an issue or topic area."

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The 11 Biggest PR Disasters Of 2011

The 11 Biggest PR Disasters Of 2011 | Business Nuggets | Scoop.it
  • "People weren't always as interested in seeing organizations fall. There's more negative thinking about corporations and people are more excited to hear about their mistakes than ever before."
  • "It's not so much bad things that happen to you — it's how you react."
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Big data, social TV, gamification and ‘Internet of things’ is the new black | memeburn

Big data, social TV, gamification and ‘Internet of things’ is the new black | memeburn | Business Nuggets | Scoop.it
Activity streams, wireless power, internet TV, NFC payments and private cloud computing are some of the technologies that are being hyped at the moment, says IT...


The technologies that feature strongly in the report include:

  • The connected world – finding ways to digitally communicate with each other by using objects in the physical world such as wireless identification technologies.
  • Analytical advances – turning raw data into a series of statistics which help in growing the capability of a company; this includes image recognition and social analytics.
  • Interface Trends – user interface has been slow to evolve over the past decade; gesture recognition is now a viable interface option and in conjunction with augmented reality, will drive an evolution in the user experience.
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What is the gist of the book "Mastering the Rockefeller Habits: What You Must Do to Increase the Val

What is the gist of the book "Mastering the Rockefeller Habits: What You Must Do to Increase the Val | Business Nuggets | Scoop.it
  • Drive your business on a daily and weekly basis using three metrics.
  • Does the organization have objective Top 5 priorities for the year and the quarter and a clear Top 1 priority along with an appropriate theme?
  • Does the organization have sufficient data on a daily and weekly basis to provide insight into how the organization is running and what the market is demanding?
  • Does the organization have an effective rhythm of daily, weekly, quarterly, and annual meetings to maintain alignment and drive accountability?
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Top Executive Recruiters Agree There Are Only Three True Job Interview Questions - Forbes

Top Executive Recruiters Agree There Are Only Three True Job Interview Questions - Forbes | Business Nuggets | Scoop.it

The 3 questions that matters during a job interview:

  • "Can you do the job?"
  • "Will you love the job?"
  • "Can we tolerate working with you?"
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Power play: How Zuckerberg wrested control of Facebook from his shareholders

Power play: How Zuckerberg wrested control of Facebook from his shareholders | Business Nuggets | Scoop.it

Mark Zuckerberg controls a majority of Facebook's voting rights, and will continue to enjoy that control after it goes public, according to an unusual arrangement he struck with some key investors and colleagues among Facebook's shareholders.

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A Rational Internet Venture Valuations Bubble

A Rational Internet Venture Valuations Bubble | Business Nuggets | Scoop.it
  • Venture valuations have become incredibly stretched which is reminiscent of other markets with strong winner-take-all effects, such as professional sports leagues or movies.
  • It is a prisoners’ dilemma type of situation where everyone is behaving individually rational but we wind up with a collectively undesirable outcome.
  • We can expect that rational bubble to continue for quite some time until there is either an external shock (the European debt crisis might yet be that shock) or the collective returns become so bad that there is an endogenous correction.
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How to Write an Executive Summary in 5 Steps

  • What is the Problem? You need to convince the reader that there is a problem. You want the reader to be nodding their head saying, "yeah I hate it when that happens."
  • What is your solution? Describe your unique solution to the problem.
  • How will you make money? How cost effective is your solution?
  • How big is the market? "According to (insert someone important), (insert a big number) people have this same problem."
  • How much money do you need? "If only I could get X amount of money, I would be able to launch this tomorrow."


Via What are the (three) most important topics to describe in a business plan executive summary? | Quora

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How do you talk to an angel?

How do you talk to an angel? | Business Nuggets | Scoop.it

"Sometimes leads will want to get more for their money, like a discount or advisory shares. So does this mean everyone in the syndicate gets the same deal? Ron doesn’t necessarily think so, since they are the ones lending you their name."

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Crafting the perfect VC pitch

Crafting the perfect VC pitch | Business Nuggets | Scoop.it
  • Each investor and each firm has a set of investment styles, in the same sense different car buyers will use different criteria to make a purchasing decision
  • During the fund raising process, the entrepreneur has to pull out the material that will best court the prospective buyer.
  • The purpose of the pitch is to launch the sales process. Great fund raisers will use it to qualify their investors.


Here is a sample pitch structure:

  • Company name
  • What the company generally does or what its mission is
  • The problem (or the market opportunity)
  • What the company more specifically does
  • The company’s clever approach (or traction)
  • Competitive positioning
  • Team (or have team as #3)
  • Amount looking to raise
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