Oxytocin is released when a woman gives birth. It enhances the bonding between a mother and child and produces what can be best described as “warm and fuzzy” feelings. Apart from that, it also can alleviate depression and anxiety.1
To determine if oxytocin really influences giving, scientists divided a group of college students in two groups, with one group receiving oxytocin and the other a placebo.
They had each group play computer games where the participants could win money to donate to a charity.
At the end of the study, the researchers found that the oxytocin group donated 48% more money.2 Pretty interesting, isn’t it?
Giving Produces Feelings of Happiness
Giving makes people feel good, and science is finally starting to explain why this is the case.
MRI scans show that giving to a cause actually activates the dopaminergic region of the brain.2 This area is associated with rewards and feelings of pleasure.
In an interesting experiment, Harvard scientists gave people money to spend. One group was told to spend the money on themselves, and the other group was told to spend it on others.3
They found that people who spent their money on others felt happier at the end of the day.
Giving Can Actually Prolong Your Life
Giving is not just about donating money or goods; it can also be about donating your time.
In the Wisconsin Longitudinal Study, scientists followed a group of women for 30 years. They documented their behaviors and health patterns and found that women who volunteered lived longer than their non-volunteering peers.4
In another study, scientists surveyed elderly residents living in California. High volunteers (those who participated in two organizations) had a 44% decreased risk of mortality compared to non-volunteers.4
Volunteers show significant benefits in measures of quality of life which include happiness, life satisfaction, self-esteem, depression, and even physical health.4
Giving your time and service has also been found to decrease stress hormone levels.3
The Bottom Line
So, is it truly better to give than to receive? It seems a bit cliché, but science suggests that the answer is yes!
Have you experienced this firsthand in your life? If so, please share your experiences with us in the comments!