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23 Things Every Entrepreneur Must Know

23 Things Every Entrepreneur Must Know | Business news | Scoop.it
Here are 23 proven ideas that will make you more successful.

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Library@NYP's curator insight, November 6, 2013 12:07 PM

This excellent article is based on extensive research on entrepreneurs. Read also the book, "Just start: take action, embrace uncertainty, create the future" by the same author,, to find out the reliable strategy that will help you succeed as a fresh job seeker or an entrepreneur. Take heart, make the first move and learn as you go.

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Chevron withdraws 'discriminate' recruitment form

Chevron withdraws 'discriminate' recruitment form | Business news | Scoop.it
A Chevron recruitment form widely criticised for asking potential employees how many still births or abortions they have has been withdrawn by the resources giant.
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B2B, Superstars and Irresistible Force - Directness in Marketing Pt 4 | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

B2B, Superstars and Irresistible Force - Directness in Marketing Pt 4 | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | Business news | Scoop.it
The "Superstar" marketing relationship is between your image & the public. http://t.co/yCgSbzwz8j #7Graces
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Explore the Possibilities: Size the Moment - Changes Ahead for HR

Explore the Possibilities: Size the Moment      - Changes Ahead for HR | Business news | Scoop.it

 

About a third of companies based in Asia-Pacific are expecting to make changes to their HR departments with a view to improve processes and have greater efficiencies, according to a new survey.

 

The 2013 HR Service Delivery and Technology Survey, by Global professional services company Towers Watson, showed that investment in HR technology such as mobile applications would be a priority and companies were planning to review their HR processes.

 

At a glance, the survey loks at:

 

What are the four key themes that HR service delivery and technology professionals need to consider in 2013 and 2014?

How is technology affecting the role of the HR professional in large organizations?

What are the next steps HR leaders should consider when planning their 2014 budgets?

 


Via The Learning Factor
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The Learning Factor's curator insight, October 8, 2013 3:48 PM

The 16th annual HR Service Delivery Survey was conducted during the first quarter of 2013. Respondents included HR and HRIT executives at 1,025 organizations from 32 countries.


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10 Ways to Shift Gears for Employee Engagement and Change Management

10 Ways to Shift Gears for Employee Engagement and Change Management | Business news | Scoop.it

Via Daniel Watson
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Tiffany Crosby's curator insight, October 10, 2013 3:02 PM

There's nothing new or revolutionary here but it's a great reminder of the basic blocking and tackling of managing change that is a continued struggle for many. We like the razzle dazzle and trick plays but sustainable change requires simplicity, consistency, and persistence. 

Harry Cannon's curator insight, October 11, 2013 6:36 AM

Engagement is core to change and transition - some useful tips here.

greytip's curator insight, October 24, 2013 3:16 AM

With changing times, it is important to adapt new technologies that aligned towards employee engagement. Having an employee portal is one of them. The employee can easily access his data as payslips, leave or claim entitlements, apply for them etc.  http://www.greytip.in/cloud/employee-self-service-portal

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Five Best Personal Project Management Tools - Lifehacker

Five Best Personal Project Management Tools - Lifehacker | Business news | Scoop.it
When your to-do list becomes a monster, and an item next to a checkbox will actually take a long time and multiple people to complete, you need more than a checklist to keep track of it. What you really have is a project, and ...
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Business news | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

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Jeff Domansky's curator insight, October 13, 2013 7:20 PM

More storytelling and less shouting would do marketing a world of good!

Michelle Nelson LeBow's curator insight, October 15, 2013 12:01 PM

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

Michelle Nelson LeBow's curator insight, October 15, 2013 12:13 PM
Michelle Nelson LeBow's insight:

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

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Fay B Bolton - When marketing your message from your... | Facebook

When marketing your message from your website, remember: Every visitor who comes to your landing page has a problem. Naturally, you should tell them how...
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Rethinking Marketing - Harvard Business Review

Rethinking Marketing - Harvard Business Review | Business news | Scoop.it

(We're revisiting this article from a few years back so as to make the point regarding ownership of digital marketing...)


Excerpt...

 

B2B companies, for instance, use key account managers and global account directors to focus on meeting customers’ evolving needs, rather than selling specific products. IBM organizes according to customer needs, such as energy efficiency or server consolidation, and coordinates its marketing efforts across products for a particular customer. Instead of focusing on short-term product sales, IBM measures the practice’s performance according to long-term customer metrics.

 

Large B2B firms are often advanced in their customer orientation, and some B2C companies are making notable progress. Increasingly, they view their customer relationships as evolving over time, and they may hand off customers to different parts of the organization selling different brands as their needs change.

 

However…

 

Customer relationship management has been increasingly taken on by companies’ IT groups because of the technical capability CRM systems require, according to a Harte-Hanks survey of 300 companies in North America: 42% of companies report that CRM is managed by the IT group, 31% by sales, and only 9% by marketing. Yet CRM is, ultimately, a tool for gauging customer needs and behaviors—the new customer department’s central role. It makes little sense for the very data required to execute a customer-cultivation strategy to be collected and analyzed outside the customer department. Of course, bringing CRM into the customer department means bringing IT and analytic skills in as well.

 


Via marketingIO
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marketingIO's curator insight, April 29, 2013 9:53 AM

The supposition is that the B2B sales environment is not customer centric, and it’s been our experience that it is anything but that. However, the strange ownership of CRM by 42% of companies by IT is open to interpretation, e.g., do they wholly own it or the implementation and ongoing management of it? Ditto any marketing technology. It goes back to the point regarding Chief Digital Officers, the supposed bridge between IT and Sales & Marketing: who owns the thought process behind the marketing technology? Marketers: do not cede thought ownership. Improve your marketing technology acumen, and lead.


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Design Lessons From iOS 7 ~ Harvard Business Review

Design Lessons From iOS 7 ~ Harvard Business Review | Business news | Scoop.it

by Sean Madden

 

"With over 200 million devices upgraded to Apple’s iOS 7 in just five days, it is clear that Apple has another success on its hands. Revamped in just eight months (an unheard of timeframe for an OS redesign), iOS 7 represents the first major software release under Sir Jony Ive’s leadership of Apple’s software group. Throughout the new OS, his influence is easily identifiable, in both good ways and bad.

 

"iOS 7 represents a final and emphatic break from skeuomorphism – design that takes its cues from physical objects — something that has been a raging debate in design circles for years. (You can read about it here, here, here, and here.) But within this break from skeuomorphism lies a great commitment to realism. This iteration of iOS is easily the most intricately tied to the iPhone hardware. Its connections to the sensors of the device allow it to behave according to the laws of physics, making it feel of this world, as opposed to drawing on simple visual metaphors.

 

"This, more than anything, represents both the true breakthrough of iOS 7 and is the primary evidence of Sir Ives’ touch. For years, Ive has obsessed as much about the internal construction of Apple hardware as he has over the external design (jump to minute 3:25 of this video to hear him gush about a thermal system). This unrelenting focus on the marriage of a device’s internal workings with its external experience is what gives Apple products their specific appeal and quality. Ive has done the same thing with iOS, obsessing over the internals of the phone and building an operating system that takes the maximum possible advantage of them. The result is an OS that feels alive, responsive, and modern."

 
Via Jim Lerman
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7 Hottest Trends In HR Technology - Forbes

7 Hottest Trends In HR Technology - Forbes | Business news | Scoop.it
7 Hottest Trends In HR Technology
Forbes
I'm heading out to Las Vegas now for #HRTechConf. It's always a fascinating and elucidating experience, and a chance to catch up with friends, clients and colleagues.

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BizTalk 2013 EDI for Supply Chain Management - Free eBook Share

BizTalk 2013 EDI for Supply Chain Management - Free eBook Share | Business news | Scoop.it
eBook Free Download: BizTalk 2013 EDI for Supply Chain Management | PDF, EPUB | ISBN: 1430263431 | 2013-09-04 | English | PutLocker

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Fox eBook's curator insight, October 8, 2013 1:06 AM
Table of Contents

Chapter 1: Solution: Receiving 850 Data
Chapter 2: Solution: Sending 810 Data
Chapter 3: Solution: Sending 845 Data
Chapter 4: Mapping Data
Chapter 5: Adapters, AS2, and Acks

Mohit's curator insight, November 12, 2015 5:08 AM

Nice