Please click the 'Follow' Button at the Top-Right of this Page | Or even better: click the green RSS button behind the SubTitle, right next to the word 'Crisis' . Introducing Peter Hoeve: I am a Dutch based consultant in Social Media, Business Design, and Customer-ness .. founding partner in www.EffeDoen.nl and founder of www.NXTP.nl | You can find me on Twitter as @Hoeve and @EffeDoen .. EffeDoen helps organizations to transform complex challenges into a distinct set of steps. 
Steeds meer organisaties willen social media inzetten binnen hun marketingstrategie. Maar hoe stel je het eventuele succes van social media vast en meet je dit? Uit onderzoek blijkt dat slechts een klein deel (ca. 20%) van de mensen commercials gelooft, terwijl veel meer mensen de mening van andere consumenten (Nielsen, 2007) vertrouwen. Dat is dan ook waarvoor je social media in zou moeten zetten. Social media zijn zeer geschikt als tool om vertrouwen te winnen en de basis van de relatie te leggen. Social media zijn voor de meeste online bezoekers een onderdeel van hun ‘customer journey’. Het is bekend dat een positieve customer journey goed is voor de conversie. Positieve berichten over je merk en product zijn dus onmisbaar. Volgens De Groot zijn de effecten van marketingactiviteiten op sociale media vaak gebaseerd op vier KPI’s, die een goed inzicht bieden in de betrokkenheid van een klant op individueel niveau en dus ook geschikt zijn als segmentdata. 1. Engagement Duration; 2. Engagement Ratio; 3. Activity Ratio; 4. Response Ratio. 
During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty. Starting in 2008, facing rising prices and a global recession that hit its core markets (new homeowners and middle-class consumers) especially hard, Ikea set out on a new strategic path: to offer even lower prices to consumers, while positioning itself for long-term growth. It accomplished this through the simplest of methods: focusing relentlessly on separating “good costs” (productive investments) from “bad costs” (unnecessary expenses). The company then invested 100 percent of its net savings on building up the essential qualities of its business or lowering the price of its products. One of our most important decisions was a change we chose not to make. They did not cut back on our investment in retail stores. They own all of our buildings and land, and all stores are custom built and designed for efficiency and sales potential. This makes Ikea one of the bigger Real Estate Investors in the World. To make up the difference, we had to become very good at four things. First was lowering operational costs. Second, we had to become even better at increasing volume, because that allows us to lower our cost of goods and operating costs. Third, we had to develop an even better-functioning supply chain. The fourth area involved empowering our co-workers. 
Berichtendienst Twitter stopt met het opslaan van het onlinegedrag van internetters die daar geen behoefte aan hebben. De site liet donderdag weten het zogenoemde Do Not Track (Volg Me Niet) initiatief te steunen. Diverse browsers bieden internetters de mogelijkheid om aan te geven dat ze hun onlinegedrag geheim willen houden. Do Not Track: http://www.youronlinechoices.com/nl/ 
The parking meter was rebooting. I guess we're supposed to walk to the other end of the garage and find one that's working. We're seeing digital awareness coming to just about everything. It's just like what we have now, but better.The problem, of course, is that it's not as better as it could be. Just about every traditional non-digital solution is bounded by the limits of mechanics. Once we start connecting (and the connection revolution won't rest until it's all connected) then the problem can be reset--we can find the best solution, not a better way to solve it the old way. 
With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic. Scoop.it is a semi-automated curation platform. Scoop.it crawls the web according to a pre-determined criteria and then allows the curator to review and reposition the filtered material prior to publishing. This repositioning could be in the form of contextual reorganization and/or commentary of the material to provide an overall perspective. Once the material has been curated, Scoop.it allows the curator to publish the material in an attractive web-magazine by topic. This web-magazine organizes each curated article into “sticky posts” on a digital interactive interface. 
For the past two years, I have read or glanced over what seems like hundreds of blog posts and thousands of tweets from people who either directly claim or indirectly hint at a disruption of traditional venture capital. There seemed to be a long laundry list of why venture capital was undergoing a shift, but never any thread that could lay out all the factors and synthesize just how each factor contributed to shift, until now … 1) Amazon and the Cloud 2) Angel Investors 3) AngelList 4) Kickstarter and Crowdfunding 5) Y Combinator 6) 'New' Venture Capital 7) Secondary markets All of these forces combined, and each individually in their own way, have altered the landscape for traditional venture capital in software. 
When a consumer product company wants to know how a new product or new marketing campaign will perform, it doesn't rely solely on traditional market research surveys. It goes to test markets. It's the right way to discover how the innovation will go over in real market conditions, without the risk of a national or global rollout. It also provides the test bed for optimizing the marketing mix to support the full-scale launch. So here's my question: Why don't more firms employ the same approach to explore and test new business models? Anyone can map out new business model ideas on paper. It's easy to do pro-forma analyses of how a new business model might work. And it's not much more work to write up a fancy report embellishing on the potential of a hypothetical new business model. But until a business model idea sees the light of day in the real world, it is impossible to know if it will really work. 
Facebook is about to raise $5 billion from investors.When you are ask for that amount of money then you need to produce some reliable evidence and facts and figures about the current state of play that are accurate. Most Remarkable: Facebook currently only has 3,539 full-time employees ... 
Yesterday, 250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent. No wonder content curation is one of the most important jobs of our digital age. Curation is the act of individuals with a passion for a content area to find, contextualize, and organize information. Curators provide a consistent update regarding what's interesting, happening, and cool in their focus. Curators tend to have a unique and consistent point of view--providing a reliable context for the content that they discover and organize. 
Iedere maand krijgen we cijfers van comScore over het aantal unieke Nederlandse bezoekers van de websites van de belangrijkste sociale netwerken. ![Which Social Network Should You Use -- and When? [INFOGRAPH] - Sam Laird | Business Model Engineering | Scoop.it](http://img.scoop.it/Mp4HdaOtqBxQisVQcIgEMjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
What is Facebook best for? How about Twitter, LinkedIn, Google+? This infographic has all you need to know to leverage social networks. Finally, the app that lets you share absolutely everything with absolutely everyone... Wouldn't it be great if there was an app that broke down all the barriers between you and the world? Haven't you been waiting for mobile, social software that lets you share not just companies and restaurants, but everything (including ice cube ratings) with everyone? Now that app is here. |
A whisper in a quiet room is all you need. There's so little noise, so few distractions, that the energy of the whisper is enough to make a dent. On the other hand, it's basically impossible to have a conversation (at any volume) in a nightclub. ![35 Mind Numbing YouTube Facts, Figures and Statistics – Jeff Bullas [Infographic] | Business Model Engineering | Scoop.it](http://img.scoop.it/69HzZI_FAuyHFYFo1fBURjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
The connected and global knowledge economy is providing the quiet introvert with media platforms that provide a soapbox to shout at the world. The creative spirits that were locked in urban and rural islands are now free to be heard, read and viewed in milliseconds on fixed and mobile devices. YouTube since its inception in 2005 is one of many social media channels that allow anyone with passion and purpose to display and spread their ideas and express themselves. There are hundreds of YouTube partners earning 6 figure incomes from their presence on a free video channel. 
GC2 komt met de resultaten van haar onderzoek over de zakelijke inzet van social media in Nederland en België. In 2011 kwamen zij bij eenzelfde onderzoek uit op de conclusie: social media inzet, we doen maar wat. De conclusie is nu dat we social media zakelijk veel meer en frequenter inzetten, maar er is maar een kleine groep die zijn activiteiten strategisch monitort. Bijna driekwart (73%) zet social media zakelijk in, in Nederland en België. In Nederland ligt dit een stuk hoger op 86% vergeleken met BL op 54%. Ten opzichte van vorig jaar is de zakelijke inzet van social media verdubbeld. De groei in Nederland (50% t.o.v. 2011) gaat harder dan in België (met 40%). De publieke en private sector laten hier in beide landen een vergelijkbare beeld zien qua groei. 
Red Robin and other companies are using Facebook-like technology to share information and simply rethink the old way of doing things. Social media has the potential to be as important to the broader economy as more obviously business-related information technologies such as mobile phones and cloud computing, said Stacey Bishop, a venture capitalist at Scale Venture Partners, in Foster City, Calif. "I'd put the cloud first, but they're all important and they're all related," Bishop said. "Mobile is an extension of the cloud, because it lets you get your data wherever you are. And social is the layer on top of that, making it easier to cross-communicate." 
Autofabrikant General Motors (GM) stopt met betaald adverteren op Facebook. Dat melden werknemers van het bedrijf dinsdag. Volgens The Wall Street Journal besteedt GM jaarlijks 40 miljoen dollar aan marketing via Facebook, waarvan een kwart als reclamegeld naar het internetbedrijf zelf gaat. 
Het is kwalijk dat de journalistiek een podium biedt aan ondernemers die angsten over jongeren en nieuwe media aanwakkeren om daarmee geld te kunnen verdienen. Jongeren krijgen stress van sociale media, zo rapporteerden onder andere NOS Journaal, Metro en Trouw. De berichten zijn gebaseerd op onderzoek van de Nationale Academie Media & Maatschappij. Die naam klinkt heel vertrouwenwekkend, maar heeft met wetenschap niets te maken. Het onderzoek achter de berichten mag de naam onderzoek niet dragen, maar is een PR-stunt waarmee twee slimme ondernemers hopen geld te verdienen aan zorgen van opvoeders en overheid. De journalisten die dit ‘onderzoek’ als waarheid hebben overgenomen dienen daarom bestraffend toegesproken te worden. Het rapport van 21 pagina’s is zo gelezen en je hebt geen universitaire opleiding of methodologische training nodig om er gaten in te schieten. Vooral de journalisten van het Journaal is dit aan te rekenen, dat een lang maar kritiekloos item maakte. 
Accenture’s Video-Over-Internet Consumer Survey 2012 reports that consumers of all ages are ready to pay for online video content as long as it is high-quality and with zero or very little advertising in it. (Robin Good) Telephone Companies and Cable Providers are currently more likely to be seen by consumers as a trusted provider for Internet video services. This status offers them the potential to become the mainstream distribution networks in the future, opening up considerable possibilities to conceive, design and launch innovative convergent services across devices. Full article: http://blog.brightcove.com/en/2012/04/third-wave-online-video-transformation Report: http://www.accenture.com/video-over-internet-consumer-survey-2012
Minder dan 30% van de Nederlandse overheidsinstanties blijkt op dit moment een social media strategie te hebben, terwijl social media wel al veelvuldig worden ingezet. Dit blijkt uit onderzoek van Ernst & Young onder 934 ambtenaren naar het gebruik van social media binnen de overheid. Samenvattend: - Gebruik social media staat in de kinderschoenen Om de kansen optimaal te benutten moeten overheden een strategie definiëren voor de inzet van social media. En als er al een social media strategie is opgesteld, dan is deze vaak niet bekend binnen de organisatie. Slimme inzet van social media vraagt om structuur. Van belang is te starten met het bepalen van de doelstellingen, doelgroepen, middelen, risico’s en de wijze van monitoring 
Here is how you can Power up your Twitter usage in just 20 minutes a day: - Glance through Tweets spotting the most influential Tweeps, using the Klout extension; - Previewing the articles you like best with Embedly on Twitter.com; - Favourite Tweets for later use with Twitter or Pocket in your Archives; - Adding the best Tweets straight to a Buffer as Retweets; - Filter out any Words that annoy you with Tweet Filter. 
The human instinct to collect things--be it baseball cards, miniature spoons, or teacups--is as old as stuff itself. But it took Pinterest to perfect this process online. Pinterest boards are like its users’ personal happiness collages. [They represent] things that I appreciate, that I desire, and that express who I am, whether the things are cupcakes, shirtless David Beckham, or an inspirational quotation. 
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge. 
Twitter is: - Anoniem; 
After five years pursuing the social-local-mobile dream, we need a fresh paradigm for technology startups. The question is, as it has always been: now what? Decades ago, the answer was, "Build the Internet." Fifteen years ago, it was, "Build the Web." Five years ago, the answers were probably, "Build the social network" or "Build the mobile web." And it was in around that time in 2007 that Facebook emerged as the social networking leader, Twitter got known at SXSW, and we saw the release of the first Kindle and the first iPhone. Now, there are a lot of new phones that look like the iPhone, plenty of e-readers that look like the Kindle, and countless social networks that look like Facebook and Twitter. In other words, we can cross that task off the list. It happened ... |
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