Responding to her Friday morning alarm, Stacey gets out of bed. Simultaneously, items throughout her house begin preparing for the day. Although it is cloudy outside, the interior is lighted with tones of a ...
Ethan Zuckerman of MIT, who helped develop the first online pop-up ad, argues that an ad-based model is responsible for the privacy-invading nature of the modern web — but even if that’s true, how do we fix it?
The ability to clearly communicate your ideas and vision is crucial in a corporate or start-up venture. You need a convincing story to get your team, managers, or investors excited and turn an idea into reality.
Having a great idea doesn't guarantee success. A great business idea must also have a great business model to support and sustain it. Contrary to popular belief it's not finding a great idea that is the most challenging part in a corporate or start-up venture. One of the most difficult tasks is the search for the right business model to support your idea. It's hard work and the threat of failure lurks around every corner.
Successful open innovation relies on intermediaries and platforms connecting an organization with outside solution providers, so called open innovation accelerators (OIAs). With more than 180 players, the market for OIAs however is getting complex and difficult to navigate. A recent study by RWTH Aachen compared these OIA market. In this report, we summarize some of the main findings.
Tweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)