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The importance of having a mobile app for your business.
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An App A Day Keeps The Doctor Away

An App A Day Keeps The Doctor Away | Business Marketing | Scoop.it
10 programs that support healthy eating, from calorie-counting to detecting hidden ingredients.

Via Alex Butler
Matched Media's insight:

10 do everything from count calories to insure we don’t purchase endangered fish.10 do everything from count calories to insure we don’t purchase endangered fish.

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Ginny Dillon's curator insight, September 9, 2013 10:05 AM

Many chronic illnesses are preventable ... or should I say self-induced. The culprit - too much of the wrong foods. These apps are among many that help you research, manage and track healthier food choices.

Sandy Spencer's curator insight, September 11, 2013 8:45 AM

Wow! Is our healthy care getting too techie! Or, maybe, it's getting easier... What do you think?

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Video Game Offers Hope For Those Affected By Cancer

Video Game Offers Hope For Those Affected By Cancer | Business Marketing | Scoop.it
Player beware, That Dragon, Cancer is an adventure game about hope in the face of death. Unlike similar sounding summer blockbusters though, it addresses the one loss we can't prepare for -- that we may outlive our children.

Via Alex Butler
Matched Media's insight:

Mobile video game offers hope at addressing the one loss we can’t prepare for — that we may outlive our children.

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Apps For Mother's Day : iPad/iPhone Apps AppList

Apps For Mother's Day : iPad/iPhone Apps AppList | Business Marketing | Scoop.it
Every Mother is a unique, special woman. This Mother's Day, why
Matched Media's insight:

Make Mom your own unique gift with one of these

Apps to show your creative and thoughtful side.

 

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Matched Media's curator insight, May 8, 2013 10:45 AM

Want to be Remarkable on Mother's Day?

Check out these Apps for Mother's Day and Share your Love

in Style, while giving her a Gift to Remember.

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Survey: 31 percent of doctors make Rx decisions from smartphones

Survey: 31 percent of doctors make Rx decisions from smartphones | Business Marketing | Scoop.it

Nearly three-quarters of physicians in the United States are using their smartphones at work,according to a March 2013 survey conducted by ad agency WPP’s Kantar Media. The survey of more than 3,000 physicians representing 21 specialties found that 74 percent said they were using their smartphones for professional purposes. The 2012 study found that about 68 percent of physicians were using their smartphones at work and 64 percent were in 2011.


Via Alex Butler
Matched Media's insight:

Nearly three-quarters of physicians in the United States are using their smartphones to do their job.

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Linda Dap's curator insight, May 1, 2013 5:22 AM

Waarvoor gebruiken artsen hun mobiel? Volgens het onderzoek: * 43% zoeken verwijzingen/gegevens medicijnen * 39% vinden en uitvoeren van clinical calculations * 31% beslissing medicijn voor te schrijven For a face behind the numbers --> I received the following tweet in reaction to this scoop: Howard Luks MD ‏@hjluks 3h MT @LindaDap: 31 percent of doctors make Rx decisions from smartphones #mhealth via @Alex__Butler http://sco.lt/59E0rh  I DO ! :-)

Charley Kiser's curator insight, May 1, 2013 1:10 PM

mHealth is already here for 31% of MDs. Can consumers be far behind?

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Launching an App: Part 3 – What to Do After Your App Hits the App Stores

Launching an App: Part 3 – What to Do After Your App Hits the App Stores | Business Marketing | Scoop.it
What you do after your app goes live on the app store is critical to your app's success. Your journey isn't over, it has only just begun.

Via Idea To Appster
Matched Media's insight:

What's Next After Your App Is Approved In The App Store?

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Launching an App: Part 1 - The Secret to a Successful App Launch

Launching an App: Part 1 - The Secret to a Successful App Launch | Business Marketing | Scoop.it
Even before your app is finished, you need to start thinking about your launch. Here's Part 1 in our series on the secrets to a successful app launch.

Via Idea To Appster
Matched Media's insight:

Mobile App Launch Pad Success Secrets!

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How some physicians create apps for their patients

How some physicians create apps for their patients | Business Marketing | Scoop.it

A British-Australian company has entered the US market with a low-cost template for individual physicians, dentists, orthodontists and small practices to customize mobile apps.

 

The company, Lexington Creative, which has built an app for people with attention deficit-hyperactivity disorder called ADHD Organizer and notably has designed a mobile app for Dick’s Sporting Goods in the US, last month had a soft launch internationally of Apps for Doctors, according to Alex Harrington, Australia-based head of client relations.


Via Alex Butler
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Designing a frictionless mobile loyalty program - Mobile Commerce Daily - Strategy

Designing a frictionless mobile loyalty program - Mobile Commerce Daily - Strategy | Business Marketing | Scoop.it
Matched Media's insight:

Key Steps To Driving Loyal Consumers!

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85% of consumers favour apps over mobile websites - Digital Doughnut

85% of consumers favour apps over mobile websites - Digital Doughnut | Business Marketing | Scoop.it
In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website.
Matched Media's insight:

Mobile App vs. Mobile Website -

Which Is Best For Your Business?

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Mobile users deposit more than $40B in checks via smartphones, tablets: Mitek - Mobile Commerce Daily - Banking

Mobile users deposit more than $40B in checks via smartphones, tablets: Mitek - Mobile Commerce Daily - Banking | Business Marketing | Scoop.it
Matched Media's insight:

Mobile Banking Is Meeting Customer Expectations! 

Is Your Business Mobile To Meet Your Customer Expectations?

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Poor Mobile App Experience Would Drive 1 in 3 to a Competitor

Poor Mobile App Experience Would Drive 1 in 3 to a Competitor | Business Marketing | Scoop.it

56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app, per results[download page] from a global Compuware survey. And app users seem none too forgiving: only 16% would give an app 2 or more attempts if it failed to work. Reactions to a poor experience range from being less likely to use the app (48%) to switching to a competitor’s app (34%), telling others about the poor experience (31%), and being less likely to purchase from the company (31%).

 

The study finds that 85% of mobile app users prefer them to the mobile web. Asked why, 55% cited them as being more convenient, while other benefits included apps being faster (48%) and easier to browse (40%), though only 28% believe they offer a better user experience.

 

With regards to speed, 42% expect mobile apps to finish loading faster than mobile websites, and another 36% expect to them to load just as quickly. The median time respondents are willing to wait for a mobile app to launch is 2 seconds, although 28% will wait only 1 second or less.

 

About the Data: Compuware commissioned Equation Research to conduct an online study to understand mobile application usage, expectations and experiences. Interviews were conducted October 19-25, 2012. Survey results may have a margin of error of +/-1.6% at a 95% level of confidence.

 

The survey sample equals 3,534 total respondents (1,002 in the U.S., 509 in the U.K., 509 in France, 508 in Germany, 502 in India and 504 in Japan) who are smartphone/tablet users that used a mobile application in the past six months that required an internet connection. The vast majority of respondents are 21-34 (35%) or 35-54 (45%) years of age. 60% are men.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 17, 2013 1:01 PM

Survey results show risks associated with poor customer experiences on mobile apps.

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3 Ways To Use LinkedIn For Lead Generation - Driving Traffic

3 Ways To Use LinkedIn For Lead Generation - Driving Traffic | Business Marketing | Scoop.it
Matched Media's insight:

Qualified Leads is "the name of the game" for all business success.

These tips can sure help lead the way to reach ideal customers.

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Urban Airship Repositions to Deliver Mobile Relationship Management for Brands

Urban Airship Repositions to Deliver Mobile Relationship Management for Brands | Business Marketing | Scoop.it
Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messaging platform.
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Bloodline app aims to find blood donors for patients

Bloodline app aims to find blood donors for patients | Business Marketing | Scoop.it
A team from the Indian Institute of Technology in Madras has developed an app called Bloodline, which aims to find blood donors for patients when they need it

Via Alex Butler
Matched Media's insight:

Incredible Mobile App called Bloodline, aims to find blood donors for patients "When they need It"

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Apps For Mother's Day : iPad/iPhone Apps AppList

Apps For Mother's Day : iPad/iPhone Apps AppList | Business Marketing | Scoop.it
Every Mother is a unique, special woman. This Mother's Day, why
Matched Media's insight:

Want to be Remarkable on Mother's Day?

Check out these Apps for Mother's Day and Share your Love

in Style, while giving her a Gift to Remember.

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Matched Media's curator insight, May 10, 2013 3:11 PM

Make Mom your own unique gift with one of these

Apps to show your creative and thoughtful side.

 

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Movenote for iOS

Movenote for iOS | Business Marketing | Scoop.it
Movenote is now available for the iPhone and iPad. Get your free app from the Apple App Store.
Matched Media's insight:

Mobile App that Makes Creating Presentations Fast and Easy!

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Launching an App: Part 2 – How to Get Featured on Major Tech Blogs

Launching an App: Part 2 – How to Get Featured on Major Tech Blogs | Business Marketing | Scoop.it
Getting tech bloggers to write about your app is tough. Luckily, you have us. Here are 10 tips to getting your app featured by major tech blogs.

Via Idea To Appster
Matched Media's insight:

10 Hot Tips For Launching Your App By Tech Blogs!

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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community | Business Marketing | Scoop.it

Every year, Social Media Examiner comes out with its annual social media marketing report, based on feedback provided by thousands of marketers in North America and Europe mostly. One question specifically asks what marketers are most concerned about in social media, or wish to learn more about. In 2009 & 2010, social bookmarking was the key topic, Facebook was the big topic in 2011 while Google+ was the biggest one in 2012. What about 2013?

 

This year, 62% of marketers want to know more about… blogging! It may sound surprising at first, knowing blogging is not particularly recent compared to other social media or collaborative networks. Yet, since blogging is at the heart of any good content marketing strategy, knowing how content is becoming key thus explains the growing importance of this tactic in the marketing communications toolkit. It also ties in to ways of reaching out to influencers, specially when one realizes that 86% of social media influencers blog, according to Technorati.

 

Thus, if a brand wishes to reach out to industry leaders and influencers, or if you are a personal brand or company that wishes to establish thought-leadership and credibility, blogging is certainly a key tactic that contributes to a strong digital brand and content marketing approach. Somewhat ironic to see blogging coming back as a key tactic, after more than a decade in existence, but as some folks say: blogging provides the fire, while social media is the fuel to make it spread!...


Via Jeff Domansky
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Jeff Domansky's curator insight, April 21, 2013 3:52 PM

Blogging is back in style for marketers. And why not?

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Assessment within a 1:1 Mobile Learning Environment

Assessment within a 1:1 Mobile Learning Environment | Business Marketing | Scoop.it

Via Ana Cristina Pratas
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Ana Cristina Pratas's curator insight, April 6, 2013 4:41 PM

The following video clips provide samples of how various project participants integrated sound assessment practices within technology rich environments.

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Importance Of Mobile Search For Businesses: 73% Of Searches Set Off Additional Actions And Conversions [Study]

Importance Of Mobile Search For Businesses: 73% Of Searches Set Off Additional Actions And Conversions [Study] | Business Marketing | Scoop.it
Over past few years, users' dependency on mobile devices has continuously been increasing. Mobile handsets are now more than a "calling and texting" device; users are more likely to do mobile search for their need.
Matched Media's insight:

How Mobile Search Drives Online and Offline Interaction!

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ABC Works on an App for Live Streaming Shows to Mobile Devices

ABC Works on an App for Live Streaming Shows to Mobile Devices | Business Marketing | Scoop.it
The app, which would stream programming to the phones and tablets of cable and satellite subscribers, could become available to some subscribers this year.
Matched Media's insight:

Mobile App for Live Streaming Shows!

How Your SmartPhone Is Changing Everything.

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Convenience has the upper hand over price in mobile retail - Strategy - Mobile Commerce Daily

Convenience has the upper hand over price in mobile retail - Strategy - Mobile Commerce Daily | Business Marketing | Scoop.it
Matched Media's insight:

What Price Would You Pay For Convenience?

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What the media industry could learn from games

What the media industry could learn from games | Business Marketing | Scoop.it
The following is a guest post from Matthias Sala, the founder of the mixed-reality game studio Gbanga, having worked on activity-based advertising at Xerox PARC, Palo Alto, smart vacuum ...
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4 Mobile Apps for Managing Your Business Expenses

4 Mobile Apps for Managing Your Business Expenses | Business Marketing | Scoop.it
One of the best things about being a small-business owner is being able to deduct most of your work-related expenses — as long as you reme
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