Player beware, That Dragon, Cancer is an adventure game about hope in the face of death. Unlike similar sounding summer blockbusters though, it addresses the one loss we can't prepare for -- that we may outlive our children.
Nearly three-quarters of physicians in the United States are using their smartphones at work,according to a March 2013 survey conducted by ad agency WPP’s Kantar Media. The survey of more than 3,000 physicians representing 21 specialties found that 74 percent said they were using their smartphones for professional purposes. The 2012 study found that about 68 percent of physicians were using their smartphones at work and 64 percent were in 2011.
A British-Australian company has entered the US market with a low-cost template for individual physicians, dentists, orthodontists and small practices to customize mobile apps.
The company, Lexington Creative, which has built an app for people with attention deficit-hyperactivity disorder called ADHD Organizer and notably has designed a mobile app for Dick’s Sporting Goods in the US, last month had a soft launch internationally of Apps for Doctors, according to Alex Harrington, Australia-based head of client relations.
56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app, per results[download page] from a global Compuware survey. And app users seem none too forgiving: only 16% would give an app 2 or more attempts if it failed to work. Reactions to a poor experience range from being less likely to use the app (48%) to switching to a competitor’s app (34%), telling others about the poor experience (31%), and being less likely to purchase from the company (31%).
The study finds that 85% of mobile app users prefer them to the mobile web. Asked why, 55% cited them as being more convenient, while other benefits included apps being faster (48%) and easier to browse (40%), though only 28% believe they offer a better user experience.
With regards to speed, 42% expect mobile apps to finish loading faster than mobile websites, and another 36% expect to them to load just as quickly. The median time respondents are willing to wait for a mobile app to launch is 2 seconds, although 28% will wait only 1 second or less.
About the Data: Compuware commissioned Equation Research to conduct an online study to understand mobile application usage, expectations and experiences. Interviews were conducted October 19-25, 2012. Survey results may have a margin of error of +/-1.6% at a 95% level of confidence.
The survey sample equals 3,534 total respondents (1,002 in the U.S., 509 in the U.K., 509 in France, 508 in Germany, 502 in India and 504 in Japan) who are smartphone/tablet users that used a mobile application in the past six months that required an internet connection. The vast majority of respondents are 21-34 (35%) or 35-54 (45%) years of age. 60% are men.
Every year, Social Media Examiner comes out with its annual social media marketing report, based on feedback provided by thousands of marketers in North America and Europe mostly. One question specifically asks what marketers are most concerned about in social media, or wish to learn more about. In 2009 & 2010, social bookmarking was the key topic, Facebook was the big topic in 2011 while Google+ was the biggest one in 2012. What about 2013?
This year, 62% of marketers want to know more about… blogging! It may sound surprising at first, knowing blogging is not particularly recent compared to other social media or collaborative networks. Yet, since blogging is at the heart of any good content marketing strategy, knowing how content is becoming key thus explains the growing importance of this tactic in the marketing communications toolkit. It also ties in to ways of reaching out to influencers, specially when one realizes that 86% of social media influencers blog, according to Technorati.
Thus, if a brand wishes to reach out to industry leaders and influencers, or if you are a personal brand or company that wishes to establish thought-leadership and credibility, blogging is certainly a key tactic that contributes to a strong digital brand and content marketing approach. Somewhat ironic to see blogging coming back as a key tactic, after more than a decade in existence, but as some folks say: blogging provides the fire, while social media is the fuel to make it spread!...
Over past few years, users' dependency on mobile devices has continuously been increasing. Mobile handsets are now more than a "calling and texting" device; users are more likely to do mobile search for their need.
Matched Media's insight:
How Mobile Search Drives Online and Offline Interaction!
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