Content - Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the C word. But Ann Handley pointed out it's lacking something ...
PayPal CISO Michael Barrett took the keynote stage at Interop today to announce the impending death of passwords and their replacement with more robust authentication protocols based on an open standard.
You love the "touch phones" now wait.... it's coming.... security fingerpad iPhones! Safe is safer, right?
Social or SEO? The fact is that these days, SEO is a broad term which encompasses content creation and off-page work, as well as optimizing website’s themselves. Really, anyone working in the SEO space is working on a number of tactics, all associated with digital marketing.
Recently, it seems that because of social, there is now more of a blurred line between traditional advertising, PR and online marketing. This is due to the nature of social, which means having a more personal, hands-on approach to marketing.
Everything's personal when family and friends go into business together. And that's (mostly) a good thing, several business owners say
Business school professors and financial advisers lecture about the pitfalls of family run companies. John Davis, a senior lecturer at Harvard Business School, echoes a common sentiment when he says, "Too often, family firms employ dysfunctional and short-sighted approaches to handle tensions."
While research supports this view, family businesses can flourish, as evidenced by these three stories:
From Freshman's Lament to Thriving Business
When children go off to college, it typically means unraveling at least a few strands of family ties. When Amanda Zuckerman went to college, she created an entirely new strand: she launched a business with her mother.
Amanda and Karen Zuckerman own Dormify.com, an online decor store inspired by Amanda's frustration in trying to find stylish linens and wall hangings for her freshman quarters at Washington University.
Both the mother-daughter bond and business partnership have thrived. Dormify, launched in beta in 2011, has been featured in such publications as The New York Times, The Washington Post, USA Today, Seventeen and Teen Vogue.
Family Ties and Apron Strings
Jared Young understood the risks of entering business with his wife.
"These types of models are generally feared by many, as a partnership in itself can be an extremely complex relationship, but to then add the relational layer of marriage, or in other words, a partner that knows your strengths and weaknesses better than anyone else on the planet…well, you begin to get the picture."
But Young says the business model has worked well for him and Nancy, with whom he owns Appetizing Aprons. Each brings balance to the other.
"My wife loves fashion and serving others. She has an eye for what people love and can immediately identify the needs of people. I, on the other hand, have a natural gift for finance and technology. So what happens when you add fashion plus serving others plus technology plus finance and a mutual love for entrepreneurship? You get a technology driven business (ecommerce) that thrives on fashion and serving others and you get a partnership that works."
Map Out a Strategy
Sean Rollinson, marketing manager of family-run Escapes.ca, an online travel company, says working with the people you love can be fun and rewarding if "rules are in place, roles are clearly defined and discussion remains professional."
He said rules are particularly important when non-family members are employed at a company.
"It may be easy for an employee to make a suggestion or complaint to their boss about another employee, that changes completely if the employee lodging the suggestion or complaint has to do it to a person's family member," Rollinson said.
Rollinson said the rewards outweigh the challenges and the decision to merge business and pleasure "has certainly worked out well for us."
U.S. News & World Report Auto Repair Shops Really Do Charge Women More (Sometimes) U.S. News & World Report Today, from the confirming-your-suspicions desk: Women really do end up paying more at the mechanic shop than men ...
Video Photo: FORBES If you Google “Susan Wojcicki,” the search-giant’s SVP of Advertising, you’ll see that one of tech’s most influential leaders keeps a markedly low profile, one focused more on how to monetize that search than what appears when...
A gorgeous gazing ball can add sparkle to your planting bed. With just an old bowling ball, some embellishments and adhesive, you can create this beautiful accent in less than a day. Unleash your creativity with glass beads .. you can get these at the Dollar Store. You can get an old bowling ball from your thrift store or maybe even a garage sale.
Google AdWords is Google's advertising product, which displays your ads to people looking for your products or services on Google or its partner sites. AdWords can also be used for SEO . Some of the ways you can use AdWords for SEO are listed below.