Business Marketin...
Follow
Find
352 views | +0 today
 
Rescooped by Morgan Newall from Nonprofit Digital Engagement
onto Business Marketing - Online, Offline, the stuff that sticks
Scoop.it!

Does Your [insert venture here] Have A Social Media Work Flow?

Does Your [insert venture here] Have A Social Media Work Flow? | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
Jeremiah Owyang's post,  "Social Media Work Flow," offers a good taxonomy for a social media work flow, triage, or process.

Via steve heye
more...
No comment yet.
Business Marketing - Online, Offline, the stuff that sticks
Marketing that clicks and sings, for us, an aussie web video production startup - thereelists.com.au
Curated by Morgan Newall
Your new post is loading...
Your new post is loading...
Rescooped by Morgan Newall from Story and Narrative
Scoop.it!

Brand Storytelling Lessons From a Successful Screenwriter

Brand Storytelling Lessons From a Successful Screenwriter | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

"The big problem is that just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice (talent plays a bit part, as well).

 

Few people know more about crafting a successful story than Pilar Alessandra, a popular and respected Hollywood script consultant."


Via Gregg Morris
more...
Gregg Morris's curator insight, July 2, 2014 6:37 AM

Nice interview!

Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...

Via Karen Dietz
Morgan Newall's insight:
Why a Verb? Because nobody got time for you if you aint doing nuttin!
more...
Karen Dietz's curator insight, April 18, 2014 9:07 PM

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Wendy Flanagan's curator insight, May 8, 2014 12:39 PM

Great stuff on branding.

Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

Storytelling's Periodic Table: A Great Tool to Play With

Storytelling's Periodic Table: A Great Tool to Play With | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
You probably won't recognize these storytelling elements from creative writing class.

Via Karen Dietz
more...
Sieg Holle's curator insight, February 14, 2014 2:31 PM

Cure for writers cramp......

Jennifer Gandarias's curator insight, February 15, 2014 7:42 PM

This infographic would be a hit in creative writing class

David Baker's curator insight, March 20, 2014 12:43 PM

What a great support to deepen writing practice for students as they learn to identify different roles, ideas and structures in their reading and use it in their writing

Rescooped by Morgan Newall from Milestone 1
Scoop.it!

6 Emotions That Make Customers Buy

6 Emotions That Make Customers Buy | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
Customers make decisions at the gut level. Here's how to use the customer's emotions to your advantage.

 

All storytelling is about emotion.  And so is business storytelling.

 

But what emotions do you want to activate in your business stories? This article lists 6 that drive sales.

 

Now, in reading the 6 emotions and their definitions, I would rewrite them to this:

RewardFearAltruismWinningPrideShame

 

Go read the ones in the article and tell me what you think.

 

I do like the author's other points -- success is all about undersanding your customer's beliefs and the emotional effect new or reframed information will have on them. 

 

It's an interesting read.


Via Karen Dietz, JiaLe Wang (1132222)
more...
Karen Dietz's comment, August 14, 2013 5:16 PM
Excellent points Rui! I think it is often hard to switch from our point of view into our customer's point of view. Empathy is required, which is a skill storytelling naturally builds in a storyteller. And yes, in the end customers care about what value the product or service brings them after the purchase.
Chenghao Shen's comment, August 21, 2013 6:41 AM
It is pointed out that all buying decisions come from the interplay of the following six emotions: greed, fear, altruism, envy, pride, and shame. Buying decisions are often the result of a change of the customer's inner emotional state. In this passage, the author mainly discusses how you use the customer's emotions to your advantage. First of all, you should understand your customer's beliefs. To attract customer to buy your products or services, knowing their current emotional state is not enough. You need also understand the beliefs that they're using to evaluate the emotional weight of anything that you present to them. A thorough research can help you getting to know your target customers. The second point is, what you must realize is that it is the emotional effect the information has on your audience that matters rather than the information itself. The expression of new information and the reframing of old information can result in the emotional change you seek from your customer.
Karen Dietz's comment, August 21, 2013 8:39 PM
You've made terrific points Chenghao and many thanks for adding your input. Your comments, along with the others, are very helpful for readers.
Rescooped by Morgan Newall from Story and Narrative
Scoop.it!

3 Key Elements of Your Brand Story

3 Key Elements of Your Brand Story | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

"Your brand story is exactly that, a story. It should tell me who you are in a story format."


Via Gregg Morris
Morgan Newall's insight:

Nice and tight: a pyramid of Promise, Beliefs and Story.

more...
No comment yet.
Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

Storytelling: How 7 Brands Do It With Style

Storytelling: How 7 Brands Do It With Style | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

Via Karen Dietz
more...
Karen Dietz's comment, September 18, 2013 5:52 PM
Gracias Jose! And yes Malek, I think it is still inspiring too.
Moya Sayer-Jones's curator insight, September 19, 2013 6:37 PM

If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)

Karen Dietz's comment, September 19, 2013 9:00 PM
So true Moya! That's a great way to use this post.
Rescooped by Morgan Newall from Online Video Publishing
Scoop.it!

Turn Your Video Viewers Into Action-Takers with Viewbix

 

 


Via Robin Good
more...
Robin Good's curator insight, February 14, 2013 3:30 AM


Viewbix is a new web service which allows you to engage your video audience by making it as easy as possible to overlay "action" buttons on anyone of your published video clips.


Whether you want to add a button that connects to your home page, to a subscription form or to a special content you have just published, Viewbix can provide an easy to implement solution.


You can use any video published on YouTube, Vimeo PRO, or any .MP4 video that is accessible at a specific URL.


Free version available.



Demo/Examples: http://www.viewbix.com/demo 


FAQ: http://www.viewbix.com/faq


Pricing: http://www.viewbix.com/pricing


More info: http://www.viewbix.com



Elsie Whitelock's curator insight, April 14, 2013 7:44 AM

How to overlay  call to action buttons on a video.

Rescooped by Morgan Newall from Online Video Publishing
Scoop.it!

How To Create A Viral Video Trailer for a New Book

How To Create A Viral Video Trailer for a New Book | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
How do you create a viral video? I am asked this quite a lot. I've been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all ...

Via Robin Good
more...
Robin Good's curator insight, April 11, 2013 2:37 PM



Excellent in-depth reporting by Tim Ferris on how to create an effective viral video book trailer.


Tim takes as deconstructing case his own The 4-Hour Chef (4HC) book trailer, which is now the most-viewed non-fiction book trailer of all time. Roughly 1.5 million views and counting.


Lots of images, resources, links, video clips and examples of what it took Tim to produce his book video trailer.


P.S.: Check out also this complementary post Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book), which goes into equipment, planning, and (tons of) other useful stuff.



Informative. Resourceful. Detailed. 9/10


Full report: http://www.fourhourworkweek.com/blog/2013/04/10/how-to-create-a-viral-book-trailer-or-get-1000000-views-for-almost-anything/




malek's curator insight, April 11, 2013 7:07 PM

The holy grail 

VIDEOWORLD's curator insight, May 9, 2013 12:05 PM

Excelente Tutorial sobre como hacer Viral tu Video #Viral #Content #VIdeo

Scooped by Morgan Newall
Scoop.it!

The Ultimate Guide to Proper Youtube Video Tagging

The Ultimate Guide to Proper Youtube Video Tagging | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
Tags are important video ranking factor in Youtube search results. Here are some useful tools and tips on using the best tags for your video
more...
No comment yet.
Rescooped by Morgan Newall from Nonprofit Digital Engagement
Scoop.it!

Does Your [insert venture here] Have A Social Media Work Flow?

Does Your [insert venture here] Have A Social Media Work Flow? | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
Jeremiah Owyang's post,  "Social Media Work Flow," offers a good taxonomy for a social media work flow, triage, or process.

Via steve heye
more...
No comment yet.
Rescooped by Morgan Newall from Nonprofit Digital Engagement
Scoop.it!

Three Yoda Quotes Guaranteed to Make You a Digital Marketing Jedi - Search Engine Journal

Three Yoda Quotes Guaranteed to Make You a Digital Marketing Jedi - Search Engine Journal | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
"If no mistake you have made, yet losing you are...a different game you should play." - Yoda Difficult digital marketing is, continue to work hard at i...

Via steve heye
more...
No comment yet.
Rescooped by Morgan Newall from Online Video Publishing
Scoop.it!

How To Shoot a Whiteboard Video

How To Shoot a Whiteboard Video | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

Robin Good: If you want to learn how to shoot a video of someone explaining something in front of a whiteboard, here is a good guide.

 

Put together by Nick Sayers, it explains and documents all you need to know about shooting, lighting, and editing whiteboard presentations.

If you have never seen a whiteboard video presentation here a few examples: http://www.seomoz.org/blog/category/33

 

Recommended. 8/10

 

Full guide: http://www.seomoz.org/blog/tips-for-filming-whiteboard-presentations

 

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
What do a $17 billion UK retailer, a Grammy award winning singer, and a shoe store have in common? The answer is narrative. Narratives are meaningful, remarkable storylines that contextualize your values and create "hero moments." They establish a sense of your identity. Here's how to find yours...

Via Karen Dietz
more...
Karen Dietz's curator insight, June 28, 2014 1:03 PM

By now we do know this to be true. And as the author Rich Karlgaard states, the narrative you share about your business:

  1. shapes how you sound in social media
  2. promotes customer/staff advocacy (or not)
  3. affects the way the business will develop
  4. connects more effectively with customers (or not)

This all depends on whether the stories you share about your company are effective or not.


The post has 3 tips to help you craft an effective marketing narrative (based on several kinds of stories). And I really like the examples shared to get us all thinking.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

Free fun workbook: Definitive Guide to Lead Generation + add Stories

Free fun workbook: Definitive Guide to Lead Generation + add Stories | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through template...

Via Karen Dietz
more...
Karen Dietz's curator insight, February 28, 2014 12:14 PM

What a great way to spend a rainy Saturday or Sunday. At least here in Southern California that's what we've got -- finally!


Anyway, not only does this free workbook have great eye-candy because of its graphics, I also find it very useful  for lead generation.


Where do stories come in? There's a solid 'Buyer Persona' worksheet that will help you build strong characters for your stories. And the 'Buyer Journey' worksheet is also another kind of story structure template. So is the 'Landing Page' worksheet.


I just wish the author had placed more emphasis on storytelling front and center as a key ingredient. But we can't always get what we want :))


In any event, it's a worthwhile piece and certainly puts all the mechanics of lead generation into one place. Enjoy working through the worksheets and growing your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Wendy Flanagan's curator insight, March 4, 2014 8:17 AM

As always, the #Marketo #marketing team provides brilliant "how to" content led by the brilliant @jonmiller

Cypress Cay Pontoon's curator insight, March 5, 2014 1:31 PM


Pontoon fishing boats ,luxury pontoon boats ,fishing pontoon boat,Custom Pontoons,Custom Fishing Pontoon Boats,Premier Luxury Pontoon Boat,Custom Family Pontoon Boat ,Premier Luxury Pontoon Boats ,Premier Luxury Fishing Pontoon Boat.
Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

Awesome! #Story50 tweets w/ tips for biz storytellers

All the storytelling wisdom that online video guru @AdamWestbrook distilled over years, and then gave out for free on twitter on Wed 23rd October, 2013. Cheers Adam!

Via Karen Dietz
more...
Karen Dietz's curator insight, October 29, 2013 7:16 PM

What a cool thing Adam Westbrook (digital storyteller) has done -- sharing 50 tweets and each tweet shares a story tip!


I've read through most of them and think they are great. There are plenty of good things to remember here.


Fun and good insights for us all here. Enjoy!


Many thanks go to  for finding and suggesting this post to me.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Gav Morris's curator insight, October 30, 2013 7:22 AM

And it shows use of Storify.

Rescooped by Morgan Newall from Story and Narrative
Scoop.it!

Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.

 

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."


Via Gregg Morris
more...
Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!
Rescooped by Morgan Newall from Office Environments Of The Future
Scoop.it!

VIDEO: Hospital video art project aims to help improve surroundings for sick patients

VIDEO: Hospital video art project aims to help improve surroundings for sick patients | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
SCREENS at the Royal Derby Hospital are to show off the building's first-ever video exhibition.Thousands of patients and visitors are expected to see the Flourish video recording every day, from when...

Via Color-Art
more...
No comment yet.
Rescooped by Morgan Newall from Online Video Publishing
Scoop.it!

Key Ingredients To Create An Effective Explainer Video

Key Ingredients To Create An Effective Explainer Video | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

Via Giuseppe Mauriello, Robin Good
more...
Yinc Videos's curator insight, April 26, 2013 11:16 PM

Have to say I really like this video

www.ydraw.com

 

SUBSCRIBE! YOUR DREAMS CAN COME TRUE

-- Best Subscription Method --

YouTube: http://www.youtube.com/subscription_center?add_user=ydraw2011

 

Join 3674 others who love Ydraw!

http://www.facebook.com/Videoscribing

https://twitter.com/ydraw

http://gplus.to/Ydraw

 

Whiteboard Video Samples 

Amazing videos we created for Amazing Companies:http://ydraw.com/ydraw-video-samples/

 

Creative Video that Inspire

http://www.ydraw.com  

 

<a href=”http://ydraw.com”>Video Scribing</a>

<a href=”http://ydraw.com”>Whiteboard Video</a>

<a href=”http://ydraw.com”>Animation Video</a>

<a href=”http://ydraw.com”>Explainer Video</a>

<a href="http://ydraw.com/writing-a-script/5-step-guide-to-writing-a-script-the-made-to-stick-way">How to Write the PERFECT script</a>

 

<a href="https://plus.google.com/101199241074272105224/?rel=author&quot;&gt;+Jace Vernon</a>

Yinc Videos's comment, April 26, 2013 11:17 PM
This is one of the better videos www.ydraw.com
Elsie Whitelock's curator insight, May 5, 2013 8:49 AM

short and sweet help..

Rescooped by Morgan Newall from Online Video Publishing
Scoop.it!

Free Mobile Video Editing for iPhone and iPad with Givit

Free Mobile Video Editing for iPhone and iPad with Givit | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

 

 


Via Robin Good
more...
Robin Good's curator insight, March 16, 2013 1:50 PM



Givit is a free video sharing site supported by a unique iOS app that allows anyone to easily edit, trim, add soundtrack, special effects and to share privately or publish any video directly from his iPhone or iPad.


Key features include:

  • Use unlimited clips
  • Add special effects
  • Use licensed music tracks immediately available
  • Share privately
  • Post to YouTube, Facebook, and Twitter


Free for up to 5GB of video storage.



More info: http://www.givit.com/


Pricing: http://www.givit.com/pricingterms/ - (100Gb for $29.99)


Help: https://i.givit.com/HelpCenter


App Store: https://itunes.apple.com/us/app/givit-video-highlighter/id560803488?mt=8





SchoolandUniversity's comment, April 3, 2013 3:14 AM
thanks for sharing !
Jeannette Marshall's curator insight, April 20, 2013 2:48 PM

I think this is nifty because I've often wanted to adjust my iPhone photos

Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

14 tools for visual storytelling

14 tools for visual storytelling | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

A list of just 14 tools that journalists might find useful to tell stories in visual ways.


Via EBUZZ, Rudolf Kabutz, Karen Dietz
more...
streetsmartprof's comment, January 17, 2013 8:10 AM
Some day I would love to hear some stories of your past life as a journalist and how you moved from structure to the flow of story. What I like the most of a good news article, (written by a decent journallist), is the lead. In the B2B world, "having a point" is missed far too often and replaced with fluff words, such as state of the art. In this way, even though both news and B2B content march to a different drummer, as Simon Sinek points out, start with why, the rest will follow. Yet I also firmly belief a good story needs to follow the right flow to connect with and move the listener. On re-invent, no fear, we violently agree, it is a metaphor us engineers use all the time. To re-invent implies we are using things of the past, such as a wheel...
streetsmartprof's comment, January 17, 2013 8:12 AM
Small clarification, on start with why, I do not mean the story starts this way. As Simon points out, the why is in all things one does and helps us build what it is we are trying to achieve.
Karen Dietz's comment, January 17, 2013 4:39 PM
Hi John/Ken -- I love these comments! I was able to move from structure to story flow by taking oral storytelling classes with some of the top folks in the story performance arena. I could myself very lucky to have had those experiences and encourage everyone I can to take some oral storytelling classes. And creating writing classes along the way sure helped too! As you say, lead-ins are so important and so many folks I coach/train struggle with how to open a story. I think my training as a journalist definitely helped there. I totally agree with your points about fluff and starting out with why, and flow. LOL on the re-invent! Great minds think alike :)
Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

Story Radar -- Not Everything Is A Story

Story Radar -- Not Everything Is A Story | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

Via Karen Dietz
more...
Karen Dietz's curator insight, January 11, 2013 6:02 PM

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, January 11, 2013 10:56 PM

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

Karen Dietz's comment, January 12, 2013 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
Rescooped by Morgan Newall from Just Story It! Biz Storytelling
Scoop.it!

easel.ly | create and share infographics -- visual storytelling

easel.ly | create and share infographics -- visual storytelling | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

An easy way to create infographics and posters with ready-made visual themes - vhemes.

 

Wow -- I see several templates I'm going to use today for my work with clients. What fun! This platform looks easy to use and I hope it is. Talk about some great visual storytelling!

 

In the meantime, I hope you find some templates you can use. Enjoy playing!

 

Thanks to fellow curator Baiba Svenca for finding this and sharing!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Baiba Svenca, Karen Dietz
more...
Alfredo Corell's comment, November 13, 2012 2:30 AM
Everybody could be relaxed... it's finally working back. Enjoy!!!
Nuava Solutions's curator insight, December 19, 2012 10:35 AM

For more information on Online Solutions, please visit our website or contact us.

Cb Bowman's curator insight, September 10, 2013 12:31 PM

The current wave in marketing and/ or knowledge sharing. 

Rescooped by Morgan Newall from Nonprofit Digital Engagement
Scoop.it!

3 Improv Exercises that Will Take Your Content Brainstorms to the Next Level

3 Improv Exercises that Will Take Your Content Brainstorms to the Next Level | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it
Need your team to start thinking outside the box when it comes to your content? Try these improv exercises to stimulate creativity.

Via steve heye
more...
No comment yet.
Rescooped by Morgan Newall from Story and Narrative
Scoop.it!

Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Business Marketing - Online, Offline, the stuff that sticks | Scoop.it

An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Marketers are probably shaking their heads back and forth right now, thinking, “But we have been telling you stories all along!” Perhaps, but the beauty of story is in the eye of the beholder. Clearly, many customers are not feeling engaged and immersed in the brand stories they’re currently hearing. They’re hungry to connect with other users and share their experiences, whether positive or negative. Confident brands that can get comfortable with this loss of control are likely to move ahead, I believe.


Via Gregg Morris
more...
Jim Signorelli's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!