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Expert Tips For Marketing Your Library | LIBER

Expert Tips For Marketing Your Library | LIBER | Marketing the library | Scoop.it
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Marketing Your Library | American Libraries Magazine

Marketing Your Library | American Libraries Magazine | Marketing the library | Scoop.it
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Good refresher about key points

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Edmonton Public Library Rebrand

Edmonton Public Library Rebrand...

Click on videos to see a fun and effective concept 

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The 3 Worst Ways Companies Waste Money in Social Media | Social Media Today

The 3 Worst Ways Companies Waste Money in Social Media | Social Media Today | Marketing the library | Scoop.it
They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist.
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Here we go again

Personal branding, the buzzword that won’t go away. Karen Schneider touts the benefits of personal branding for librarians in this month’s American Libraries. Personal branding, she writes, is valu...
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Internet Librarian: Marketing on the Edge | Librarian in Black Blog – Sarah Houghton

Internet Librarian: Marketing on the Edge | Librarian in Black Blog – Sarah Houghton | Marketing the library | Scoop.it
Marketing on the Edge Ben Bizzle and Meloney Dunlap Ben is the Director of Technology & Meloney is the graphic designer for the Craigshead County...
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Finding your digital stakeholders (and why you should bother to)

Finding your digital stakeholders (and why you should bother to) | Marketing the library | Scoop.it

Not directly related to libraries but some useful ideas for gathering intel 

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Content Curation - Tips, Tools and Models

Content Curation - Tips, Tools and Models | Marketing the library | Scoop.it
Content curation 'how to' with definitions, examples and free tools to use...
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INFOGRAPHIC: How We Consume Content Now (& What It Means For Your Marketing) | Heidi Cohen

INFOGRAPHIC: How We Consume Content Now (& What It Means For Your Marketing) | Heidi Cohen | Marketing the library | Scoop.it
Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions.
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Location-Based Social Marketing with a Twist - RedOrbit

Location-Based Social Marketing with a Twist - RedOrbit | Marketing the library | Scoop.it
Location-Based Social Marketing with a TwistRedOrbit5StarControl has decided to disclose secrets in online marketing with business-to-consumer resources.
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The Problem With Curiosity

The Problem With Curiosity | Marketing the library | Scoop.it
Curiosity isn't just for cats or cartoon monkeys.
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Introverts Can Still Innovate - Management Tip of the Day - August 06, 2012 - Harvard Business Review

Introverts Can Still Innovate - Management Tip of the Day - August 06, 2012 - Harvard Business Review | Marketing the library | Scoop.it
New ideas are only valuable if they’re shared with others. If you’re an introvert, you may not feel comfortable talking about your creative ideas. But you can still be a smart...
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4 content marketing mistakes to avoid | Anton Koekemoer

4 content marketing mistakes to avoid | Anton Koekemoer | Marketing the library | Scoop.it
A detailed content marketing strategy can be defined in plain English as the planning, writing, delivering, and the measurement of informational content online.
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Marketing the Library, staff training from Ohio Library Council

Marketing the Library, staff training from Ohio Library Council | Marketing the library | Scoop.it
Marketing the Library, Web-based Training, library marketing, Public libraries, paraprofessional and professional development, from Ohio Library Foundation, hosted by Ohio Library Council, Module 1 Overview Introduction...
FDMC Library's insight:

Good resource, easy to apply

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Marketing - Library Success: A Best Practices Wiki

Marketing - Library Success: A Best Practices Wiki | Marketing the library | Scoop.it
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Lots of interesting ideas from a range of sources

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Collected

Collected | Marketing the library | Scoop.it

SLANZA Collected magazine...has some great ideas about the kinds of services and ways to create positive library user experiences with 'Blue Sky" thinking. Because marketing is about every aspect of the library organisation and how these aspects are all important for assuring quality and meeting customer needs 

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The Library Marketing Toolkit: YouTube versus Vimeo: which one is best for Library marketing?

The Library Marketing Toolkit: YouTube versus Vimeo: which one is best for Library marketing? | Marketing the library | Scoop.it
Your library needs to market with video - but where to put them? YouTube versus Vimeo.
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Target & The Branded Environment: using space to create a discovery experience - The Ubiquitous Librarian - The Chronicle of Higher Education

Target & The Branded Environment: using space to create a discovery experience - The Ubiquitous Librarian - The Chronicle of Higher Education | Marketing the library | Scoop.it
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Marketing in the library

Marketing in the library | Marketing the library | Scoop.it
One concern that has been mentioned in many of my classes is the lack of marketing about the library. Librarians and libraries perform vital services but many people are unaware of what these servi...
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Starbucks Cards and Libraries – Would it Work? | David Lee King

I sometimes pick up those cool Starbuck's Free App/Free Song/Free Book cards when I'm at Starbucks buying a coffee.
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HOW-TO: A Philosophy of Bold Promotion in Arkansas

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The Impact of Visual Content On Your Inbound Marketing Strategy

The Impact of Visual Content On Your Inbound Marketing Strategy | Marketing the library | Scoop.it
A visual content marketing strategy is essential to your brand. Why applications like Pinterest and Instagram are so addictive, and how this affects your content marketing plan.
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Telling the Library Story Tool Kit — State Library of Iowa

Resources for public relations, promotions...

 

Advice and practical tips, related articles and research related to advocacy. DW

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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Marketing the library | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy.
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8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career | SlideShare Blog

8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career | SlideShare Blog | Marketing the library | Scoop.it

With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world.

 

But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are some ideas to get you thinking about cool ways to use Pinterest and SlideShare together:

 

Practice content curation Book more speaking engagements by pinning sample presentations from speeches, talks, panels, trainings and keynotes Use Pinterest to distribute and publicize your SlideShare presentations Use SlideShare to distribute and publicize your Pinterest content Drive people to your mailing list offers Create collaborative boards for conferences Use Pinterest to help you find your presentation voice and personality Create a dedicated board that tells the story of your business Read more: http://bit.ly/NICDEM
Via John van den Brink
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