When a social media campaign is done right, more leads and publicity are generated for a business. In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time, this infographic suggests. Furthermore, 1 out of 3 companies say that Facebook is essential to their business. That is for both business to consumer and business to business ventures, the infographic says....
Brace yourselves: Facebook’s personalized search engine, Graph Search, is coming to a wall near you.
In this infographic, you’ll learn how the tool evolved out of Facebook’s relationship with Bing, how the search function will benefit small business owners, and what you should be doing on your page right now to get ready.
Infographic courtesy of Neomammalian Studios and Advantage Capital Funds.
Late last week, the Facebook team wrote a blog post that let users “under the hood” to show them how Graph Search goes about indexing and ranking search query results on the social network.
Of all of the information released in the blog post (and there is a lot), perhaps the most important and useful of it all is that Facebook is not only going to use Graph Search to find data, but also to build upon it and include new features that will quantify important elements of a search query to provide the most relevant information based on factors unique to a particular query. This includes the distance between a searcher and a place, how close a searcher is from user results in terms of friend connections and the amount of overlap a query may have with an entity name, among others. In other words, naming things right and having many friends are both great ways to improve your Facebook page’s performance when it comes to graph search results.
If you care about social media optimization at all, use this information as a digital blueprint for a successful Facebook presence in Graph Search results.
"Providing the most relevant information," for users/potential customers during searches should encourage small business owners to make sure their fan pages are keyword friendly so individuals can find them locally.
Google paid $1.65 billion for YouTube in 2006 and it seemed sort of insane at the time. In retrospect it was pretty brilliant. Last year, Citi estimated YouTube would do $3.6 billion in gross revenue, $2.4 billion in net revenue, ...