From studying companies that excel at continuous online product innovation and companies that don’t, I have found the leaders have five capabilities that laggards have yet to master or, in some cases, even begun to pursue:
Leaders or laggards? Five capabilities to excel at continuous online product innovation
When most companies focus on customer experience they think about touchpoints—the individual transactions through which customers interact with parts of the business and its offerings. This is logical. It reflects organization and accountability, and is relatively easy to build into operations. Companies try to ensure that customers will be happy with the interaction when they connect with their product, customer service, sales staff, or marketing materials. But this siloed focus on individual touchpoints misses the bigger—and more important—picture: the customer’s end-to-end experience. Only by looking at the customer’s experience through his or her own eyes—along the entire journey taken—can you really begin to understand how to meaningfully improve performance
Housing is often the single most valuable and visible asset for US households. We studied 2,200 cities and towns in the US, and hundreds of metrics for each including their housing markets, to develop 9 profiles of American communities. There is a startling contrast in economic prosperity between successful and struggling American communities.
Millennials will be on the move by 2020 – both with their home location and their busy schedules. In order for retailers and manufactures to capture the rise of Gen Y, they’ll need to look for solutions that satisfy their need for convenience and locality. Here's a cool interactive report on how the contrast between successful and struggling communities Is reshaping America. http://demandinstitute.org/2000cities/explore
If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.
For marketers and those who are new to the industry, what does this all mean? To try to help people make sense of the digital marketing landscape, LUMA Partners has identified nine key trends you’ll want to know about digital marketing and the industry itself:
Leading CEOs worldwide expect major changes to their company’s business model until 2020. As a consequence, organizations are currently about to realize that, today, business model innovation has become as important as technological innovation. However, developing new and viable business models still represents a serious challenge for large incumbent firms despite their resources, know-how, and key technologies. This article provides 10 guidelines for mastering business model innovation challenges in established companies. We have conducted extensive empirical research on business model innovation processes in incumbent firms and condensed our experiences in working with established companies on developing new business models. Based on these findings the – what we call – “anatomy of business model innovation” has emerged. Besides other insights, it provides 10 important guidelines that need to be considered when tackling the business model innovation challenge.
Zappos is known for its zany corporate culture. The company’s Q4 “All Hands” meeting in November was aptly-themed “Gone Wild”: one female employee voluntarily climbed into a case filled with tarantulas to win a $250 gift card.
politicians, but any kind of spokesperson or spin doctor — they need to have language on their lips all the time. They get in the habit of coming up with things that, if they seem a little off color, they won’t be caught that badly with.
Any kind of spokesperson or spin doctor, particularly politicians — they need to have language on their lips all the time. They get in the habit of coming up with things that, if they seem a little off color, they won’t be caught that badly with.
As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).
If you were to compare the Web to a huge, global classroom, then visual content, especially infographics, would be the popular kid in the class. They not only receive three times more “likes” than other types of online content, they also get a lot more “shares.”
The only sustainable way to capture new opportunities is to remain true to what your company does best -- and use those distinctive capabilities as a platform for expansion. Thus, before you pursue growth directly, you should have in place the three elements of a clearly defined, coherent strategy: (1) a value proposition that resonates with customers, supported by (2) a system of distinctive capabilities, combined in a way that competitors can’t match, with (3) a portfolio of products and services that are all aligned to the first two elements. You must also be able to deliver on that value proposition, translating concept into competitive position with a viable, sustainable business model that generates profits and cash flow.
"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."
“There’s an explanation in the industry that everyone will become analytical,” he said. “People in BI think everyone loves data. It’s very wrong.”Perhaps worse, said Rabie, is that the tools don’t accommodate different modes of comprehension. Contrary to the market buzz, visualization doesn’t work for everyone. There’s also audio and, yes, words. For a group of lawyers his company works for, he said, “a chart means nothing. … But give them 10 pages of text, and that means something.” To each his own? That might be the right strategy. But a more useful, marketable strategy might be to base products on a technique that has proven itself from the time of cave painting: stories
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
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Creating engaging newsletters with your curated content is really easy.