Organizational Effectiveness, Marketing and the Economy
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The Science of the Story

The Science of the Story | Organizational Effectiveness, Marketing and the Economy | Scoop.it
We know in our gut when we’re hearing a good story—and research is starting to explain why.
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The importance of having a master narrative: Stories shape our behavior in other ways that can help us to thrive
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The Best Digital Companies Are Set Up to Never Stop Innovating

The Best Digital Companies Are Set Up to Never Stop Innovating | Organizational Effectiveness, Marketing and the Economy | Scoop.it
From studying companies that excel at continuous online product innovation and companies that don’t, I have found the leaders have five capabilities that laggards have yet to master or, in some cases, even begun to pursue:
Gottfried's insight:
Leaders or laggards? Five capabilities to excel at continuous online product innovation
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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | Organizational Effectiveness, Marketing and the Economy | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 20, 9:23 AM

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

Stan Smith's curator insight, May 23, 1:57 AM
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
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8 Guidelines for Exceptional Web Design, Usability, and User Experience

8 Guidelines for Exceptional Web Design, Usability, and User Experience | Organizational Effectiveness, Marketing and the Economy | Scoop.it
Check out this list of helpful guidelines to apply to your next web design project.

Via Kamal Bennani
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DoubleClick Web Design's curator insight, April 29, 7:10 PM
Often web designers get caught up in designing a website that does awesome things. More often than not though, people want something simple that makes it easy to find the information they want.  Here are a few really good reminders of those basic elements that need to be front-of-mind when building a website.
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From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company

From touchpoints to journeys: Seeing the world as customers do | McKinsey & Company | Organizational Effectiveness, Marketing and the Economy | Scoop.it

When most companies focus on customer experience they think about touchpoints—the individual transactions through which customers interact with parts of the business and its offerings. This is logical. It reflects organization and accountability, and is relatively easy to build into operations. Companies try to ensure that customers will be happy with the interaction when they connect with their product, customer service, sales staff, or marketing materials. But this siloed focus on individual touchpoints misses the bigger—and more important—picture: the customer’s end-to-end experience. Only by looking at the customer’s experience through his or her own eyes—along the entire journey taken—can you really begin to understand how to meaningfully improve performance


Via Bonnie Hohhof
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Ellen Naylor's curator insight, March 22, 12:14 PM

You can gain the customer's end to end buying journey in #WinLoss interviews, which goes a long way to letting companies see the world as your customers do. 

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3 Fundamental Steps to Tackle the Day that Will Shape Your Growth

3 Fundamental Steps to Tackle the Day that Will Shape Your Growth | Organizational Effectiveness, Marketing and the Economy | Scoop.it

It came to me a day before my 30th birthday. An email from The National Visa Center scheduling an interview for my immigration process to the United States. It was something that I had put on the

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Out of Ideas? 13+ Tools to Spark Content Creation

Out of Ideas? 13+ Tools to Spark Content Creation | Organizational Effectiveness, Marketing and the Economy | Scoop.it
These 13+ tools can help spark ideas for new, engaging, and relevant content – Content Marketing Institute
Via massimo facchinetti
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I would add https://goo.gl/3Cb2xM to the mix
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A Tale Of 2000 Cities - The Demand Institute

A Tale Of 2000 Cities - The Demand Institute | Organizational Effectiveness, Marketing and the Economy | Scoop.it
Housing is often the single most valuable and visible asset for US households. We studied 2,200 cities and towns in the US, and hundreds of metrics for each including their housing markets, to develop 9 profiles of American communities. There is a startling contrast in economic prosperity between successful and struggling American communities.
Gottfried's insight:

Millennials will be on the move by 2020 – both with their home location and their busy schedules. In order for retailers and manufactures to capture the rise of Gen Y, they’ll need to look for solutions that satisfy their need for convenience and locality. Here's a cool interactive report on how the contrast between successful and struggling communities Is reshaping America.  http://demandinstitute.org/2000cities/explore

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State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016

State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016 | Organizational Effectiveness, Marketing and the Economy | Scoop.it
If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.

For marketers and those who are new to the industry, what does this all mean? To try to help people make sense of the digital marketing landscape, LUMA Partners has identified nine key trends you’ll want to know about digital marketing and the industry itself:
Gottfried's insight:

Top trends: Cross-channel Personalization, Content Marketing, Lifecycle Management, B2B Marketing, Ad/MarTech Convergence

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Thomas Parry's curator insight, February 17, 12:53 PM

Who are the 2% who do see digital marketing as separate

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How to Use Email to Automate Your Lead Qualification Process

How to Use Email to Automate Your Lead Qualification Process | Organizational Effectiveness, Marketing and the Economy | Scoop.it

Long story short we've managed to automate lead qualification, follow ups and appointment scheduling to the point where all I have to do is wake up and check my calendar for appointments.


Via Daniel Watson
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ismokuhanen's curator insight, March 27, 6:54 AM

 

Qualifying website leads can be a time consuming and sometimes futile exercise for business owners. If you capture leads directly from your website, you need to seriously consider automatically qualifying these prospects, utilising the power of automated email processing. This article provides 20 examples of ways in which you can use email to simplify the qualification process, and save you a lot of time that you can use to make more sales.

THE *OFFICIAL ANDREASCY*'s curator insight, March 27, 7:04 AM

 

Qualifying website leads can be a time consuming and sometimes futile exercise for business owners. If you capture leads directly from your website, you need to seriously consider automatically qualifying these prospects, utilising the power of automated email processing. This article provides 20 examples of ways in which you can use email to simplify the qualification process, and save you a lot of time that you can use to make more sales.

Stewart-Marshall's curator insight, March 27, 3:41 PM

 If you capture leads directly from your website, you need to seriously consider automatically qualifying these prospects, utilising the power of automated email processing. This article provides 20 examples of ways in which you can use email to simplify the qualification process, and save you a lot of time that you can use to make more sales.

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Does Your Culture Need a Check-up?

Does Your Culture Need a Check-up? | Organizational Effectiveness, Marketing and the Economy | Scoop.it
While there’s no one-size fits all formula to creating a healthy corporate culture, Edelman provides four steps that we believe will help you get there.

Via Alexis Assimacopoulos
Gottfried's insight:

A simple diagnosis - intervention - evaluation approach for culture check-up: Four steps to creating a healthy organizational culture

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Ron McIntyre's curator insight, July 5, 2015 2:53 PM

Edelman provides some good insights here.

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10 Guidelines for Business Model Innovation in Established Companies | Innovation Management

10 Guidelines for Business Model Innovation in Established Companies | Innovation Management | Organizational Effectiveness, Marketing and the Economy | Scoop.it
Leading CEOs worldwide expect major changes to their company’s business model until 2020. As a consequence, organizations are currently about to realize that, today, business model innovation has become as important as technological innovation. However, developing new and viable business models still represents a serious challenge for large incumbent firms despite their resources, know-how, and key technologies. This article provides 10 guidelines for mastering business model innovation challenges in established companies.
We have conducted extensive empirical research on business model innovation processes in incumbent firms and condensed our experiences in working with established companies on developing new business models. Based on these findings the – what we call – “anatomy of business model innovation” has emerged. Besides other insights, it provides 10 important guidelines that need to be considered when tackling the business model innovation challenge.

Via David Hain
Gottfried's insight:

Companies need to evolve and move forward by making substantive change: Guidelines for Business Model Innovation

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David Hain's curator insight, June 17, 2015 4:56 AM

Time to review your business model?  Good guidelines here.

Dr. Mangala Devi's curator insight, June 17, 2015 4:59 AM

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Zappos is going holacratic: no job titles, no managers, no hierarchy

Zappos is going holacratic: no job titles, no managers, no hierarchy | Organizational Effectiveness, Marketing and the Economy | Scoop.it

Zappos is known for its zany corporate culture. The company’s Q4 “All Hands” meeting in November was aptly-themed “Gone Wild”: one female employee voluntarily climbed into a case filled with tarantulas to win a $250 gift card.


Via Alexis Assimacopoulos
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3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner

3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner | Organizational Effectiveness, Marketing and the Economy | Scoop.it
ave you thought about using psychology in your marketing?

Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience.

In this article, you’ll discover three
Gottfried's insight:
Some basics that I think would apply to most marketing communications initiative
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6 Proven Strategies for Successfully Promoting Content Across Social Media 

6 Proven Strategies for Successfully Promoting Content Across Social Media  | Organizational Effectiveness, Marketing and the Economy | Scoop.it
If you're looking to boost your blog content and marketing results - Start here with these 6 proven strategies for promoting content across social media.

Via Kamal Bennani
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Neil Ferree's curator insight, May 19, 11:29 PM

6 proven strategies for promoting content across social media.

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How Google RankBrain is Humanizing SEO | SEJ

How Google RankBrain is Humanizing SEO | SEJ | Organizational Effectiveness, Marketing and the Economy | Scoop.it
Google RankBrain, its artificial intelligence system, is changing the way we think about SEO. Learn more about how it works and why it matters.

Via malek, massimo facchinetti
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malek's curator insight, May 17, 8:33 AM

RankBrain is the part of the algorithm that is used to “understand” the meaning of billions of web pages and help Google’s algorithm return the ones that users will find the most relevant to their search queries.

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38 B2B Content Marketing Case Studies for 2016

38 B2B Content Marketing Case Studies for 2016 | Organizational Effectiveness, Marketing and the Economy | Scoop.it
There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, April 27, 3:35 PM
Looking for some good B2B content marketing examples? Here are 38 case studies that should work!
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‘Zero-tasking’ with a Tall Latte: Unmasking the Art of ‘Spin’

‘Zero-tasking’ with a Tall Latte: Unmasking the Art of ‘Spin’ | Organizational Effectiveness, Marketing and the Economy | Scoop.it
politicians, but any kind of spokesperson or spin doctor — they need to have language on their lips all the time. They get in the habit of coming up with things that, if they seem a little off color, they won’t be caught that badly with.
Gottfried's insight:
Any kind of spokesperson or spin doctor, particularly politicians — they need to have language on their lips all the time. They get in the habit of coming up with things that, if they seem a little off color, they won’t be caught that badly with.
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A Checklist for Making Faster, Better Decisions

A Checklist for Making Faster, Better Decisions | Organizational Effectiveness, Marketing and the Economy | Scoop.it

As a business owner you make thousands of decisions based on behavioral economics.


Via Daniel Watson
Gottfried's insight:

 

As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).

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Alex Dolhescu's curator insight, March 22, 4:39 PM

 

As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).

Karina Calvo's curator insight, March 23, 4:19 PM

 

As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).

ismokuhanen's curator insight, March 27, 6:35 AM

 

As a business owner, you are constantly making decisions in respect of your business, and the impact of making the wrong decision can vary from being inconsequential to being catastrophic. The nature of business requires fast decision making, but unless you use some form of decision making checklist to ensure both quality and consistency in your decision making, you will from time to time make very bad decisions. This checklist is gold for the busy business decision maker and it will make a huge difference to your business results if you use it to check of all decisions that you make (especially those where a bad decision will prove costly).

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Millennials & Money: One Generation, Many Goals & Values

In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored the role of money and financial service…
Gottfried's insight:

Interesting insights on how different US millenials beliefs & attitudes towards money & financial institutions based on each ethnicity.

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David Hain's curator insight, February 25, 5:45 AM
Exploring the millennial attitudes to finance.
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Best Free Infographic Makers #infograghic #marketing

Best Free Infographic Makers #infograghic #marketing | Organizational Effectiveness, Marketing and the Economy | Scoop.it
If you were to compare the Web to a huge, global classroom, then visual content, especially infographics, would be the popular kid in the class. They not only receive three times more “likes” than other types of online content, they also get a lot more “shares.”

Via Brian Yanish - MarketingHits.com
Gottfried's insight:

 

 

A handy guide with a list of features and pros and cons for each online infographic maker

Read more at http://blog.visme.co/best-free-infographic-makers/#BxGHSgguD5ZIdX8Y.99a handy guide with a list of features and pros and cons for each online infographic maker
Read more at http://blog.visme.co/best-free-infographic-makers/#BxGHSgguD5ZIdX8Y.99a handy guide with a list of features and pros and cons for each online infographic maker
Read more at http://blog.visme.co/best-free-infographic-makers/#BxGHSgguD5ZIdX8Y.99

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Customer Experience Matrix: Landscape of Machine Intelligence Systems for Marketing

Customer Experience Matrix: Landscape of Machine Intelligence Systems for Marketing | Organizational Effectiveness, Marketing and the Economy | Scoop.it
How Machine Intelligence Will Really Change Marketing. This required assembling a list of marketing systems using machine intelligence, which pretty much inevitably led to the logoscape below.
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Grow from Your Strengths

Grow from Your Strengths | Organizational Effectiveness, Marketing and the Economy | Scoop.it

The only sustainable way to capture new opportunities is to remain true to what your company does best -- and use those distinctive capabilities as a platform for expansion. Thus, before you pursue growth directly, you should have in place the three elements of a clearly defined, coherent strategy: (1) a value proposition that resonates with customers, supported by (2) a system of distinctive capabilities, combined in a way that competitors can’t match, with (3) a portfolio of products and services that are all aligned to the first two elements. You must also be able to deliver on that value proposition, translating concept into competitive position with a viable, sustainable business model that generates profits and cash flow.


Via Bonnie Hohhof
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The psychology of pricing and your brand - Brand Quarterly

The psychology of pricing and your brand - Brand Quarterly | Organizational Effectiveness, Marketing and the Economy | Scoop.it

"Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? ..."


Via Leona Ungerer, Francisco Teixeira
Gottfried's insight:

Use the wrong digits, create the wrong sound in their heads, have mismatching typography and type sizes and you are heading in the direction of confusing your brand perception.

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Ayu Dita's curator insight, August 3, 2015 5:41 AM

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Business Intelligence for the Other 80 Percent

Business Intelligence for the Other 80 Percent | Organizational Effectiveness, Marketing and the Economy | Scoop.it

“There’s an explanation in the industry that everyone will become analytical,” he said. “People in BI think everyone loves data. It’s very wrong.”Perhaps worse, said Rabie, is that the tools don’t accommodate different modes of comprehension. Contrary to the market buzz, visualization doesn’t work for everyone. There’s also audio and, yes, words. For a group of lawyers his company works for, he said, “a chart means nothing. … But give them 10 pages of text, and that means something.” To each his own? That might be the right strategy. But a more useful, marketable strategy might be to base products on a technique that has proven itself from the time of cave painting: stories


Via Bonnie Hohhof
Gottfried's insight:

Storytelling to address the different modes of comprehension by crafting well-digested facts to be presented in relatable forms

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