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Rescooped by Michelle Nelson LeBow from StoryBranding: How brands can embrace the power of story
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Business Love Stories | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

Via Omar Kattan - New Age AdMan, Jim Signorelli
Michelle Nelson LeBow's insight:

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

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Jim Signorelli's curator insight, October 13, 2013 12:11 PM

The idea of co-creation is a big one.  Advertising needs to become less about one-sided rhetoric and more about involvement and identification.  Storytelling is the prescription.  

 

Jeff Domansky's curator insight, October 13, 2013 7:20 PM

More storytelling and less shouting would do marketing a world of good!

Michelle Nelson LeBow's curator insight, October 15, 2013 12:13 PM
Michelle Nelson LeBow's insight:

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

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Rescooped by Michelle Nelson LeBow from StoryBranding: How brands can embrace the power of story
Scoop.it!

Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Business Love Stories | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.

Via Omar Kattan - New Age AdMan, Jim Signorelli
Michelle Nelson LeBow's insight:

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

more...
Jim Signorelli's curator insight, October 13, 2013 12:11 PM

The idea of co-creation is a big one.  Advertising needs to become less about one-sided rhetoric and more about involvement and identification.  Storytelling is the prescription.  

 

Jeff Domansky's curator insight, October 13, 2013 7:20 PM

More storytelling and less shouting would do marketing a world of good!

Michelle Nelson LeBow's curator insight, October 15, 2013 12:13 PM
Michelle Nelson LeBow's insight:

The magic behind the story is the emotional experience we have when we hear a story.  The only way to create a story experience is to tell a repeatable drama that includes all the story elements in the personal story model.

 

To learn about the personal story model  of elements needed in a repeatable drama -- story truth, setup, hero/villian, struggle, arc-tension and finale visit www.michellelebow.net.

Rescooped by Michelle Nelson LeBow from StoryBranding: How brands can embrace the power of story
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For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best?

For Brands, 2012 Is The Year Of The Story. So Who's Telling It Best? | Business Love Stories | Scoop.it
The power of stories has become a part of our cultural dialogue. From articles in Fast Company to The New York Times, and applied across different topics from sports to business to marketing, story is the genre of choice for 2012.

Via Jim Signorelli
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Scooped by Michelle Nelson LeBow
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The Business Case for Telling Personal Stories.

The Business Case for Telling Personal Stories. | Business Love Stories | Scoop.it
 The Heart of Every Story is Vulnerability. In this White Paper  in partnership with 9 Clouds –Digital Literacy Experts this white paper makes the business case for pushing the boundaries of ...
Michelle Nelson LeBow's insight:

My new whitepaper on the business case for making yourself vulnerable and telling personal stories in your business conversations.  A formula for telling your own personal stories.  Love, Michelle

 

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Rescooped by Michelle Nelson LeBow from StoryBranding: How brands can embrace the power of story
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Romeo | Visual.ly

Romeo | Visual.ly | Business Love Stories | Scoop.it
Every great business has a great love story. How to use a Romeo and Juliet story model to make it easy to tell a business love story.

Via Jim Signorelli
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