Business Leadership
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Rescooped by Genecia Luo 罗鍏淇 from Innovative Marketing and Crowdfunding
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Doing Business in 89 Countries the Easy Way.

Doing Business in 89 Countries the Easy Way. | Business Leadership | Scoop.it
I help business owners start and build the company of their dreams. I'm a foodie and love dogs.

Via Marty Koenig
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Anthony Castelli's comment, August 20, 2013 2:56 PM
We just had a big article in the cincinnati Enquirer on this . My sense is that it will be abused and the small guy is going to take the fall for inveting in scams. Do you see this as an issue ?
Marty Koenig's comment, August 20, 2013 10:47 PM
Every new funding opportunity for entrepreneurs has it's potential downside risks. For crowdfunding platforms, like in the article Anthony mentioned, if they aren't astute enough to have a good lawyer that understands SEC laws and is up on crowdfunding, then they lose. For the backers of crowdfunding campaigns, there is always a risk that nothing will come of it - e.g. Kickstarter does not guarantee that the product producer will ever deliver anything. I see both of those as outliers. The only way people wanting to start a crowdfunding campaign can avoid problems is to not guess at this. Just like those who guess when they think they know how to start and run a business, most don't - unless they've done it and failed multiple times. Those who get advice from experienced consultants will do better on both sides of the table.
A Val JuLian Sealee's comment, September 4, 2013 12:36 PM
Hello Marty, I just ran across you on Scooped. I just joined a few minutes ago. I like what you have done and are doing. I have a wonderful site waiting to be launched, but ran into some snags. I am the sole survivor working on it so budget is leaking slowly. You know much about crowdfunding? I joined gofunme but nothing is happening. Any suggestions? Need the campaign to hire people to do a great job to finish my site. I know what I want, but don't have the professionals to hire.Val
Rescooped by Genecia Luo 罗鍏淇 from Innovative Marketing and Crowdfunding
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Top 4 Secret Things You Should NEVER Do in Marketing

Top 4 Secret Things You Should NEVER Do in Marketing | Business Leadership | Scoop.it
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.

Via Marty Koenig
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Marty Koenig's curator insight, August 11, 2013 11:57 AM

Thse are right on. 

Samuel Pavin's curator insight, August 12, 2013 6:24 AM

Secret or basics but, still, mistakes not to do and a few very good advice when it comes to marketing (and even thinking about) a product or service.

Rescooped by Genecia Luo 罗鍏淇 from It's Your Business
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How to avoid the pitfalls of social media marketing

How to avoid the pitfalls of social media marketing | Business Leadership | Scoop.it
Getting social media strategies right can be a great way for a business to engage with its target market, says Dasha Amrom

Via The Fish Firm
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Rescooped by Genecia Luo 罗鍏淇 from Innovative Marketing and Crowdfunding
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The Rise Of The Smart Web: New Hope For Finding Your Audience

The Rise Of The Smart Web:  New Hope For Finding Your Audience | Business Leadership | Scoop.it
At long last, sanity and clarity may be coming to the Internet.

Via Marty Koenig
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Marty Koenig's curator insight, August 11, 2013 11:55 AM

Building your tribe. That' what it's all about. 

Rescooped by Genecia Luo 罗鍏淇 from BEAUTY + SOCIAL MEDIA
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Buying Habits of the Beauty Shopper [infographic]

Buying Habits of the Beauty Shopper [infographic] | Business Leadership | Scoop.it
Beauty Product Buyers are nearly twice as likely as the average consumer to be a DIY-enthusiast.

Via Cristin Grogan
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Cristin Grogan's curator insight, July 14, 2013 11:10 AM

Daily Ingfographic recently released Videology's infographic regarding beauty consumer habits in their infographic "Buying Habits of the Beauty Shopper".  

Interesting trends to note here are that 24% of consumers find out about new beauty products through friends/word of mouth, but television is the form of advertising that most influences these consumers to buy a new beauty/grooming product.  

Additionally, 37% of women between the ages of 18 - 44 find out most about new beauty/grooming products by reading online reviews/blogs.  

Anne Canet's comment, July 16, 2013 3:17 AM
thank you
Rescooped by Genecia Luo 罗鍏淇 from Business Improvement
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4 Key Communication Skills for Business Leaders

4 Key Communication Skills for Business Leaders | Business Leadership | Scoop.it

Via Daniel Watson
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Sharper Business's curator insight, August 9, 2013 4:14 PM

Leadership is natural and shaped by experience.

Sharper Business's comment, August 20, 2013 4:55 PM
It can be a challenge with intercultural business relationships.
Sumaiya Banu's curator insight, August 22, 2013 5:47 AM

Our solution has been designed keeping in mind the requirements of Small and Medium scale business enterprises, to help them tackle everyday work challenges as they follow the path of expansion and growth.