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19 Implications of Google Glass & Wearables for Marketers

19 Implications of Google Glass & Wearables for Marketers | Digital Impact | Scoop.it

Since 2009, investors have poured over half a billion dollars into wearable tech startups.

 

This isn’t surprising when you consider that wearable tech (including smart glasses, watches, and fitness bands) is still an early adopter market and already estimated to be worth $3 billion.


In 2016, estimates suggest that 100 million wearable tech devices will be shipped. That’s ten times the number of devices expected to ship in 2014.


So, how does this affect our jobs as marketers? What might we be doing differently in 2016 or 2020, if wearable technology reaches the level of adoption that’s expected?...


Via Jeff Domansky
Jerome BESSON's insight:

A great thinking on the impact of wearable devices on marketing and more broadly on our life.

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Jeff Domansky's curator insight, May 23, 2:17 AM

Valuable perspective on wearable technology trends and implications for marketers. Recommended reading. 9/10

Jeff Domansky's curator insight, May 23, 2:23 AM

Great overview!

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Rescooped by Jerome BESSON from Public Relations & Social Media Insight
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19 Implications of Google Glass & Wearables for Marketers

19 Implications of Google Glass & Wearables for Marketers | Digital Impact | Scoop.it

Since 2009, investors have poured over half a billion dollars into wearable tech startups.

 

This isn’t surprising when you consider that wearable tech (including smart glasses, watches, and fitness bands) is still an early adopter market and already estimated to be worth $3 billion.


In 2016, estimates suggest that 100 million wearable tech devices will be shipped. That’s ten times the number of devices expected to ship in 2014.


So, how does this affect our jobs as marketers? What might we be doing differently in 2016 or 2020, if wearable technology reaches the level of adoption that’s expected?...


Via Jeff Domansky
Jerome BESSON's insight:

A great thinking on the impact of wearable devices on marketing and more broadly on our life.

more...
Jeff Domansky's curator insight, May 23, 2:17 AM

Valuable perspective on wearable technology trends and implications for marketers. Recommended reading. 9/10

Jeff Domansky's curator insight, May 23, 2:23 AM

Great overview!

Rescooped by Jerome BESSON from Public Relations & Social Media Insight
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The leaked New York Times innovation report is one of the key documents of this media age

The leaked New York Times innovation report is one of the key documents of this media age | Digital Impact | Scoop.it
We don’t typically write about intra-newsroom politics at Nieman Lab, leaving that to Manhattan’s very capable cadre of media reporters. But Abramson’s removal and Dean Baquet’s ascent has apparently inspired someone inside the Times to leak one of the most remarkable documents I’ve seen in my years running the Lab, to Myles Tanzer at BuzzFeed. It’s the full report of the newsroom innovation team that was given six full months to ask big questions about the Times’ digital strategy. (A summary version of it was leaked last week, but this is the big kahuna.)
Via Jeff Domansky
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Jeff Domansky's curator insight, May 18, 10:42 AM

It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Recommended rading. 10/10

Rescooped by Jerome BESSON from Technology in Business Today
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Invisible Car Technology: Land Rover reveals exciting new Automobile Technology

Invisible Car Technology: Land Rover reveals exciting new Automobile Technology | Digital Impact | Scoop.it
Invisible Car Technology: Land Rover reveals new Technology
A great Video Featuring new augmented reality that allow a driver to see through the
Bonnet / Hood revealing the wheels and ground underne

Via TechinBiz
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Rescooped by Jerome BESSON from Designing design thinking driven operations
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Four Technologies That Will Revolutionize Financial Services

Four Technologies That Will Revolutionize Financial Services | Digital Impact | Scoop.it
A new wave of technological change is right beyond the next hill, really in the next couple of years.

Via beyondthearc, Fred Zimny
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John Owens's curator insight, April 8, 1:14 AM

This is an interesting discussion which points to technological developments that will definitely change the face of financial services and financial inclusion in the future.  I would just change the first technology #Bitcoin to #emoney instead as this is broader and covers more of the innovation we actually see in the field.  What are the thoughts of others?

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Next up for disruption: The grocery business - Fortune (blog)

Next up for disruption: The grocery business - Fortune (blog) | Digital Impact | Scoop.it
Next up for disruption: The grocery business Fortune (blog) If any industry is ripe for disruption by online shopping, it should be the grocery business. But so far, it hasn't happened.
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Is bitcoin good for business? - The Hill (blog)

Is bitcoin good for business? - The Hill (blog) | Digital Impact | Scoop.it
New York Times
Is bitcoin good for business?
The Hill (blog)
Bitcoin could help small businesses cut costs and lower their prices, but it also presents a number of risks, lawmakers said Wednesday.
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Rescooped by Jerome BESSON from Big Data & Digital Marketing
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The CIO of 2020: not only Big Data

What will the role of the CIO look like in 2020? Paul Muller, VP of strategic marketing at HP Software, explains how Big Data, Security and IT Management will shape the way Chief Information Officers make decisions in the future.
Via Luca Naso
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Rescooped by Jerome BESSON from Technology in Business Today
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10 Smart Watches You Should Keep An Eye On In 2014

10 Smart Watches You Should Keep An Eye On In 2014 | Digital Impact | Scoop.it
“If you are looking for a smart watch, here's a list of the best options in the market or soon to be available for anyone who's ready to strap one on.”
Via David Hall, Great Gift Ideas, TechinBiz
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Rescooped by Jerome BESSON from Public Relations & Social Media Insight
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2014: Is your company ready for digital transformation? | BANKNXT

2014: Is your company ready for digital transformation? | BANKNXT | Digital Impact | Scoop.it
Hitorically, financial services companies have not been on the frontier of innovation. On the contrary, in the current era of digitization, too many companies think they have enough time to adapt to this new environment. In many boardrooms ‘digital’ is still associated with selling products over the Internet or cost-cutting. But this is only half the story. Digital transformation impacts the entire enterprise. It is about the way a company assesses risk or how it automates its service functions. It is how sales are supported digitally by tablets, for example.A recent Mckinsey report stated that for the simple financial products, digital channel use in Europe will rise to an average of 35%. Moreover, the total cost reduction could run up to 20% percent when the benefits from digital transformation are factored into the equation. That is why it is important that financial services companies start assessing what digital transformation could do for them....
Via Jeff Domansky
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Rescooped by Jerome BESSON from Modern Marketer
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Infographic: Social Media Stats 2013

Infographic: Social Media Stats 2013 | Digital Impact | Scoop.it

Via The Fish Firm
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Rescooped by Jerome BESSON from Digital-News on Scoop.it today
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The Versatility of Social Media

The Versatility of Social Media | Digital Impact | Scoop.it
Social Media can be incorporated into a variety of different business functions – in fact it’s versatile enough to be used as a tool across ALL business functions.

Via Thomas Faltin
Jerome BESSON's insight:

An inspiring and straight forward article to leverage the power of socialization within the enterprise. This also work for the IT function which is the flagship of transversality in the enterprise.

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Rescooped by Jerome BESSON from Public Relations & Social Media Insight
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15 Breathtaking Photos That Show How Google Glass Will Change Photography

15 Breathtaking Photos That Show How Google Glass Will Change Photography | Digital Impact | Scoop.it

Google's been hard at work trying to prove that its Glass headset is more than just a toy for tech nerds, and one way its been doing that is by flaunting the eyewear 's photography capabilities.

 

Some Explorers have been doing amazing things with Glass since the program launched nearly two years ago. Here's a taste of some of the best Glass photography....


Via Jeff Domansky
Jerome BESSON's insight:

A ne pas manquer. Comment les googles glass vont changer la photographie personnelle et professionnelle.

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Jeff Domansky's curator insight, May 22, 9:12 PM

Great photos, worth a look.

Jeff Domansky's curator insight, May 22, 11:38 PM

Must-see.

Rescooped by Jerome BESSON from High Technology Threat Brief (HTTB) (1)
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Warning Social Engineering Scam: Give me your credit card number or something bad will happen | Swift Systems • Maryland IT Services Company

Warning Social Engineering Scam: Give me your credit card number or something bad will happen | Swift Systems • Maryland IT Services Company | Digital Impact | Scoop.it
Warning Social Engineering Scams http://t.co/qhMT3n4BKN #IT
Via Daniel A. Libby, CFC
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Rescooped by Jerome BESSON from Designing design thinking driven operations
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Social Customer Service Isn’t Going Anywhere

Social Customer Service Isn’t Going Anywhere | Digital Impact | Scoop.it
There has been quite a bit of talk lately that social customer service isn’t going anywhere, and that some brands are beginning to phase out or give up on social monitoring and response, especially… (Customers end up spending 20%-40% more with companies...

Via Fred Zimny
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Forget wearable tech, embeddable implants are already here

Forget wearable tech, embeddable implants are already here | Digital Impact | Scoop.it

Smartphone mapping features are great for getting directions, until you lose signal. But you could avoid getting lost in the woods with a guiding system embedded in your body.

 

Electronic engineer and biohacker Brian McEvoy has designed the first internal compass, and will be the first test subject. The 'Southpaw' -- inspired by the North Paw bracelet - works by sealing a miniature compass inside a silicon coat, within a rounded Titanium shell, to be implanted under the skin. An ultra-thin whisker juts out, which is activated when the user faces north, to lightly brush an alert on the underside of the skin.

 

"For a disc shape, it would be best located near shoulder", says McEvoy, ahead of the procedure. "I don't foresee any safety issues". Materials and shape have been chosen for the body's tolerance of them, but the Minnesota biohacker is working with experts to minimize risk before going under the knife....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 10, 1:12 AM

A new generation of embeddable tech implants could soon change the way we live...

Jeff Domansky's curator insight, April 10, 1:16 AM

Embeddable technology: the next frontier.

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The Five Elements Of A 'Simply Irresistible' Organization - Forbes

The Five Elements Of A 'Simply Irresistible' Organization - Forbes | Digital Impact | Scoop.it
The Five Elements Of A 'Simply Irresistible' Organization Forbes We as individuals also have to take care of ourselves, and Arianna Huffington's new book Thrive (just published) can help us understand this issue.
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Twitter Marketing: what is it and how to do it as a small business

Twitter Marketing: what is it and how to do it as a small business | Digital Impact | Scoop.it
Twitter Marketing: what is it and how to do it as a small business:Twitter is an ideal gateway for small businesses to create brand awareness and boost sales.
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Rescooped by Jerome BESSON from Public Relations & Social Media Insight
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12 scary Google Glass predictions 'The Simpsons' got right | Gearburn

12 scary Google Glass predictions 'The Simpsons' got right | Gearburn | Digital Impact | Scoop.it
“...the latest episode lampoons Google Glass perfectly (called “Oogle Glasses” in The Simpsons’universe), with an episode called “Specs and the City”. If you’re living in the US, you can watch the episode here.”I get what The Simpsons is trying to do here, and you can see it for yourself when you’re out and about in your city. We’re all buried in our smartphones and the few with Google Glass are on another level to us....“Firstly, this was The Simpsons' finest half-hour in years. The last time I laughed at an episode, I had just purchased an Xbox 360. It was 2008. That ...”
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Rescooped by Jerome BESSON from Technology in Business Today
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The Future of Technology in Sport

The Future of Technology in Sport | Digital Impact | Scoop.it
“ Future Technology in Sport A great video about how exciting new ways how technology is transforming the world of sport for both players & spectators. From gadgets that monitor vital stats for”
Via TechinBiz
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Rescooped by Jerome BESSON from Public Relations & Social Media Insight
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31 Must-Read Social Media Marketing Articles

31 Must-Read Social Media Marketing Articles | Digital Impact | Scoop.it
Are you looking for rich and insightful blog posts to boost your social media marketing?We asked our writers to share their favorite social media blog posts.What follows is a gold mine of content you can apply to your marketing in 2014...
Via Jeff Domansky
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Rescooped by Jerome BESSON from Business Model Design
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Generational characteristics with regard to Technology

Generational characteristics with regard to Technology | Digital Impact | Scoop.it

Via Jeremy Hayes
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