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Scooped by Martin (Marty) Smith!

WHAT WOMEN Communication |

WHAT WOMEN Communication | | BI Revolution |

Women control Word-of-Mouth and about 90% of purchases in most households. If an Internet marketers communication doesn't resonante with women the idea, campaiign or website is SUNK. 

Tysa Fennern's curator insight, June 2, 2013 5:05 PM

Connection is KEY no matter how you do it.

Scooped by Martin (Marty) Smith!

Marty's Content Curation Secret: Women's Magazines

Marty's Content Curation Secret: Women's Magazines | BI Revolution |
Martin (Marty) Smith's insight:

I have a secret. I learned how to curate content, at least partially, from women's magazines. You remember those colorful monthly blasts of perfume samples and 8 Ways To Shock Your Lover?

Idea starved we would hit Barnes and Noble and pick up $100 in Elle, Redbook, Vogue and Cosmo. Women's publications know how to SINK a hook such as these recent hooks from Allure:

* 31 Party Hairstyles (note seasonality).

* 10 Sexiest Fragrances Right Now.

* 12 Beauty Gifts Under $50.

* 3 Beauty Tips To Survive Hangovers.

This piece got WAY too long for I moved it over to Atlantic BT's Blog:

Marty's Content Curation Secret  


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