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"6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared" - via Haiku Deck

"6 "Could Tell You, But Have To Kill You" Internet Marketing Secrets Shared" - via Haiku Deck | BI Revolution | Scoop.it

These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.

6 Internet Marketing Secrets
* use WordPress Themes.
* Solve Brand Conflicts.
* Tease Clicks Don't Drown Them.

* Test Video Marketing.
* Align Website Nonverbals.
* People and Stories Sell not Cool Tech.

This last bullet is the hardest to convince #startups and #smbs. Real estate agents want to show their MLS widget, the same widget every other real estate agent has. Startups want to show their widget.

PEOPLE and STORIES are what makes great website content because we BUY with EMOTION and JUSTIFY with LOGIC.  

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Why You Need User Experience Thinking - Kluge Interactive

Why You Need User Experience Thinking - Kluge Interactive | BI Revolution | Scoop.it

My friend Dean Peters is right. YOU may have been your website's users at some distant point. Not so much now. Internet marketing teams look at their creation constantly. 

Let's call the resulting "snow blindness" Internet marketing blindness because the closer a team is to a website the less they see or can see. Great Tweet from IM Guru @DeanPeters.  

 

Here is Dean's note from LinkedIn: 

"*Why Do You Need #UserExperience Thinking* ? Because You are not your Users, and I quote: "Many people think they know their customer. Often, they don’t. In the User Experience (UX) Community, we are fond of saying ' _you are not your user_ .' Repeat that mantra over and over until you live it..

Be sure to follow Dean on Twitter. One of those rare people who every time you interact with him you LEARN something. M  

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More Thoughts On Buildings And Food: How Entropy Is Creating Web 3.0 Under Our Noses (Redux)

More Thoughts On Buildings And Food: How Entropy Is Creating Web 3.0 Under Our Noses (Redux) | BI Revolution | Scoop.it

Wrote this piece on how Entropy is creating Web 3.0 under our noses about a month ago and it continues to get daily readership. 

Martin (Marty) Smith's insight:

Entropy and 2013
Little did I know how accurate this article was/is. The web and what we know as "websites" is changing. I saw a great statement today. In an article I scooped about the 20 trends of 2013 http://www.scoop.it/t/design-revolution/p/3994915454/20-web-development-and-design-trends-2013-from-creative-maniacs .

 

The article discusses the loosening of the web. Static pages defined a priori are going away. Code and systems design will replace predefined pages with pages created on the fly. 

The advantage to creating pages on the fly is HUGE. Pages are more easily tuned to their audience in the moment. You might we wondering how this would work. 

Let's say you arrive at this page from my Mobile Revolution. There is content here tagged "mobile" so that mobile content, given your previous location, would become could be re-positioned to create ScentTrail, a sense of a meaningful path. 

Visitors can branch and websites of the not very distant future will simply reform around the path. If we stand at the end of the static web on the gates of the dynamic and algorithm controlled one the ultimate destination is the fluid intuitive semantic web. 

Entropy's roll is to continue to remove organization, there is a video in the piece showing how sand is much more likely to build random piles than sand castles. The web is headed in the direction of random sand piles than sand castles.

There is another seemingly tangential reason I think entropy is inevitable. We are changing too. The web isn't passive. To interact with it is to be changed. One of my favorite books is A Whole New Mind: Why Right Brainers Will Rule The Future by Daniel Pink  http://www.danpink.com/books/whole-new-mind

 

Right brainers are creatives and left brainers are detailed oriented engineers. Pink's persuasive argument is we've engineered as far as we can. Think of the web. The pressure on Internet marketing now is NOT creation of a website anyone can do that. The pressure is in creating content that wins hearts and minds.

You see the movement from left-brain to right. The web needed to be built, but now that it is creating art is what matter most. Artists are also much more tuned to entropy. Artists routinely build and tear, tear and build. 

Entropy, the natural move from organization to randomness, favors artists and his happening faster and faster. 

I kept riffing on entropy on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/SvgmhHHKL6D  

 


How Entropy Is Creating Web 3.0 Right Under Our Noses :).
http://www.scoop.it/t/design-revolution/p/3994915454/20-web-development-and-design-trends-2013-from-creative-maniacs  

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Rescooped by Martin (Marty) Smith from SocialMedia Source
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ViDEO: Stealing From Competition As Strategy

ViDEO: Stealing From Competition As Strategy | BI Revolution | Scoop.it

A competitive website review for RazorCoast.com and its subscribers.



**** Interesting strategy developed here from a solid set of assumpions. Marty
Via Manuel Thomas
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Ultimate Guide For Facebook Comments On A Blog

Ultimate Guide For Facebook Comments On A Blog | BI Revolution | Scoop.it

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]


Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.


Step 1: Create A Facebook App


Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.


  1. Go to developers.facebook.com
  2. Click Apps
  3. Click Create New App
  4. Enter an App Display Name and Namespace

Via Martin Gysler
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Carey Leahy's comment, February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 10:30 AM
Thank you Carey, I'm glad you has noted it... .-)
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What The Cloud Engineer & Every Internet Marketer Must Know

What The Cloud Engineer & Every Internet Marketer Must Know | BI Revolution | Scoop.it
Data Center Knowledge
What The Cloud Engineer Must Know
Data Center Knowledge
A new IDC report sponsored by Microsoft and published by Forbes indicates that the demand for a cloud-ready IT force will grow by 26% through 2015.
Martin (Marty) Smith's insight:

Loved this post because the tone is teaching, "cloud engineers" and so we interloping Internet marketers can learn too. Don't think understanding the cloud is important? Here are just a few Internet marketing CSF (Critical Success Factors) impacted by "cloud formation":

* Speed of your website.

* SEO acceptability of your website.
* Google acceptability of your content and site.

* Web 3.0 dynamic contingent logic firing in real time.

That last bullet is my favorite and least understood. Websites won't operate or be created the way we do now. The "appificaiton" of everything + the cloud = more sophisticated logic firing ln more cylinders, faster and faster, better and better.

The cloud is opening up possibilities. We are creating CureCancerStarter.org without much concern to image weight since the Amazon Content Delivery Network is taking much of the heavy lifting off the page. Multiple that one benefit by a hundred and you see why understanding the cloud is a CSF.

 

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History and Future of Websites [Infographic]

History and Future of Websites [Infographic] | BI Revolution | Scoop.it
This infographic explains the history of Websites and Website trends for 2013
Martin (Marty) Smith's insight:

Trends at the end is worth the price of admission on this "History of Websites" infographic. 

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10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic]

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic] | BI Revolution | Scoop.it

 

Excerpted from article:

 

The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

 

We are all different, but in many instances our brains are prone to react in a similar manner.

 

Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

 

In this Infographic are 10 studies that reveal such insights into the minds of your customers.

 

1. Setting Minimums Helps Customers Break Through Action

2. Create Better Brand Engagement by Labeling Customers

3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 

10. Keep Customers on Their Toes

 

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU

Marty Note [great tips and write up by Agostino. Kudos to @GregoryCiotti for some great conversion work. He has a free ebook on the link too. Going to download his book and report back.)


Via Agostino Caniato, SwipeZoom
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How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | BI Revolution | Scoop.it

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]


We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.


This is not the technique I’m talking about.


Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.


First, let’s define “linkable asset.”


What is a linkable asset?


Read more: http://bit.ly/y67FKA


Via Martin Gysler
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