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Book Discussion on The (Honest) Trust About Dishonesty Dan Ariely via @Booktv

Book Discussion on The (Honest) Trust About Dishonesty Dan Ariely via @Booktv | BI Revolution | Scoop.it
Professor Dan Ariely talks about his book, [The (Honest) Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves], in which he discusses different examples of dishonesty and looks at…
Martin (Marty) Smith's insight:

Great new book from Predictably Irrational author Dan Ariely that shines the same light on contextual honesty.

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Social Media Trends 2014 | Visual.ly Video

Social Media Trends 2014 | Visual.ly Video | BI Revolution | Scoop.it

The social media trends in the US for 2014: twitter, snaptchat, instagram, Vine...

Marty Note
Cool video but MUTE it before you play it (horrible music) and don't be doing three things at once since great stats fly by fast.

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Capture THEIR Video on YOUR Website with Vidrack

Capture THEIR Video on YOUR Website with Vidrack | BI Revolution | Scoop.it
Your website visitors can easily record and submit video right on your website. Add a video camera to your website.
Martin (Marty) Smith's insight:

Vidrack Is COOL
Imagine you could have a customizable video button on YOUR website that activates and captures video from THEIR (your visitors;) mobile, PC or laptop camera. 

Video captured goes to an admin where you approve (so spam or who knows what doesn't make it live all the way out to your website). 

Here are some cool uses of a simple, cool technology:

* Q&A - Ask a question and let your customers / visitors record their answers. 

* FORM Killer - never ask for a form to b completed again. Just ask people to create a short video sharing the way THEY would like to be contacted. 

* Real Time - ask customers to shoot video of your product in use. 

* Real Time Promotion - as customers to shoot videos wearing or using your branded merchandise. 

* Video Storytelling - create the beginning of a story and ask your customers / visitors to finish it with a video.

* Ask For Content - Let's say you need architecture detail content, ask customers to video their favorite architecture details. 

* Ask for Reviews / Feedback - Maybe this tool can do something Amazon struggled to create - video reviews. 

* Video Travel - ask customers to share videos from their travel. 

* Video Funding - videos already play a big role in crowdfunding, nonprofits should ask visitors to share WHY they support them since others will be moved to do the same. 

* Video Conferences - since you can approve videos you can hold a class, ask questions or responses and edit videos submitted to make your point. 

* Video Teaching - Your customers may have cool and unique ways to use your product, ask them to share and teach other customers. 

* Video Fashion - How do your clothes really look on real people? Ask customers / visitors to create and share what they are wearing today and why. 

* Video Commentary - Have a controversy, nothing creates more attention faster online than controversy easy to ramp it up with UGV (User Generated Video). 

Could go on and on since THEIR video content is so much more valuable than YOURS. This is a content conclusion I've come to recently. Your content creates legitimacy for your brands and ideas, but THEIR content in the form of reviews, comments or even filled out forms can create social shares. 

If there is anything more important than social shares in Internet Marketing today I don't know what it is. If someone clicks on your record button, submits a video almost 100% will follow with social shares if you alert them to their video's approval and publication to your website. 

Cool tool.  

 

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Why Twitter’s Vine Is The Next Big Thing [INFOGRAPHIC + Marty HELP]

Why Twitter’s Vine Is The Next Big Thing  [INFOGRAPHIC + Marty HELP] | BI Revolution | Scoop.it
Why Twitter’s Vine Is The Next Big Thing For Brands [INFOGRAPHIC]
Martin (Marty) Smith's insight:

Close Eyes And VINE
I confess to being LOST and CONFUSED by Vine, but people I trust who are smarter than me love it. This stat should make me sit up and take notice too:

....mobile video is expected to represent 66 percent of global mobile data traffic within the next five years, and 87 percent of marketers in the U.S. already use video for content marketing. 

K, I promise to stop FIGHTING and learn to love da BOMB!. I will close my eyes and create some serious Vine-age :).

Anyone who can help me GET THIS faster please do so :).  

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Why Using ‘Vine’ for Marketing Makes Complete Sense

Why Using ‘Vine’ for Marketing Makes Complete Sense | BI Revolution | Scoop.it
By now we all know the benefits of Facebook and Twitter and how they help drive business. And while reading through various feeds, you will have undoubtedly

Via Thomas Faltin, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 24, 2013 9:34 AM

There MUST be a way to use Vine for business, but the 6 second looped video has eluded me. This Business 2 Community post helps you find a way in to use Vine for business.

Rescooped by Martin (Marty) Smith from Visualization Techniques and Practice
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Visualize Your Data in the Age of Distraction For These 6 Reasons [Infographic]

Visualize Your Data in the Age of Distraction For These 6 Reasons [Infographic] | BI Revolution | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.


Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need


"Learn why visual content is a critical part of your content creation strategy.


Here are some highlights:


**People remember only 20% of what they read


**83% of learning is visual


Condenses and Explains Large Amounts of Information


**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.


Gives Your Brand an Identity


**Visual content draws people in, letting viewers better understand your brand's identity


Drives User Engagement


**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ifujbp]


Via janlgordon, Beth Kanter
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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Facebook Timeline For Pages Video Introduction

**** Martin no likely, but this video should help me adjust to new Facebook timeline.

Anise Smith writes on her blog: "The new Facebook Timeline layout for brands will be going live March 30, 2012 ready or not so I thought I would find as much information as possible to get you prepared.


I found a great two part tutorial that I screen captured that really provides an amazing step by step walk through of Timeline for Brands.


I am pretty sure it will get you prepared to make your Timeline shine for your brand.


Take a look at the two videos below and they should answer EVERY question that you have about how Timeline will work for your brand."


Video 1 - Introduction: http://youtu.be/XviTuMKpNCk 


Video 2 - Timeline for Pages: http://youtu.be/eF1UDSPun4E 

Original article: http://anisesmith.info/detailed-video-tutorial-for-creating-an-awesome-facebook-timeline-for-your-brand  


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Mapping Ideas, Ted Talks & Buying Intent

Mapping Ideas, Ted Talks & Buying Intent | BI Revolution | Scoop.it

What do 24,000 ideas look like? Ecologist Eric Berlow and physicist Sean Gourley apply algorithms to the entire archive of TEDx Talks, taking us on a stimulating visual tour to show how ideas connect globally.

Martin (Marty) Smith's insight:

Mapping Product Sentiment
Yesterday I wondered if we could use Jim Stengel 5 Ideals to understanding a product's human experience:

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Turns out there is a TED talk about exactly this idea. Ecologist Eric Berlow and physicist Sean Gourley used natural language processing and physics, and that part sounded a tad "black box", to map every ted talk ever given in order to understand connections and outliers.

Would love to figure out how to do something similar for product reviews. Anyone with ideas on HOW or WHO please share. Knew I should have paid more attention in Calculus :). Marty

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Visual Literacy Video via Accenture

The Visual Literacy Curriculum is a series of online courses from Accenture, to explain what visual literacy is, why visualization is an effective means of communicating…
Martin (Marty) Smith's insight:

Wish I had their budget to create cool videos like this. Oh well in my next life :). M 

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The Art of War & The Commons

Martin (Marty) Smith's insight:

Good idea to review the Art of War with the commons in mind. The commons may be the most misunderstood of Google's instructions. Google's desire is to find relevant authority.

In a recent video Matt Cutts used the New York Times as an example of an organization with quality content. NYT is a content engine built around specific rules and practices to insure content quality.

Interesting to use a newspaper since newspapers are under such pressure. I agree with Cutts that the NYT creates quality content. I don't see the NYT as a leader in other relevant Internet practices (social, mobile).

Cutts is saying NYT starts with an advantage because they are so dedicated to content quality. I grant the point, but wonder if the NYT is a tad solipsistic (self referential) for this time.

Does the New York Times stop the news world as it used to? Not even by a little bit because there are so many other high quality and niched information offerings.

The commons is a tactic every newspaper could benefit from. The commons views whatever we are creating as a combination of US and THEM. By taking an active community approach the quality and quantity of content goes up fast and in affordable ways.

The commons, that area where we've both invested, can now turn around and repay the debt by driving links back to its creators. In the case of the New York Times this would be finding the 1% of contributors who are "Times Worthy" and including them more fully in the paper's content strategies and tactics.

Think of Amazon's Top 1,000 Book Reviewers - a list people fight to achieve - and you see how the Times could be a leader in User Generated Content curation. "Could be" but unlikely TO BE because newspapers don't value, use, reward or curate the rich vein of UGC they could easily mine.

To reward the "Cult of the Amateur" would be below most newspapers (goes the thinking). I used to read the New York Times Sunday edition like a religion. Not so much anymore because I have friends who fill the need for amazing content I care about now.

Every newspaper COULD have become the source of legitimacy for the 1% of content creators who could work on staff at the times or the observer or at any paper. Increasingly these "reporters" leave institutions like the times because they seek freedom to publish and know their following has power.

Is there a role for newspapers still? Of course, but it is a very different role than they are used to or, at least so far, seem to want.

 

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The GENIUS of SEO Social Siloing [video]

The GENIUS of SEO Social Siloing [video] | BI Revolution | Scoop.it

This is a VERY advanced discussion of SEO, stay with it and watch it several times as it is very, very important to understand how to create a perpetual downstream traffic system. 


Via themezoom
Martin (Marty) Smith's insight:

Advanced SEO

I too studied SEO Siloing with Bruce Clay, but social was just beginning when I studied SEO with Clay. These Russell Wright videos are a not so subtle pitch, but, for a change, there is real intelligence and genius inside the pitch. 

Concepts such as “Vertical Market Keyword Research” are brilliant and something I've done for years with brute force. The advantage of siloing when your competitors don't can't be overstated. 

One clear advantage is the idea of an ever-expanding traffic set that creates scale faster and faster. Wright is clearly a social / SEO / content marketing genius. Let these videos wash over you a little and you will agree. 

Read my Advanced SEO: Siloing, Bleeding and bottling for more. 
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html  


Russell Wright on Google Plus
https://plus.google.com/116663504982888286028/posts?partnerid=gplp0 
 

Wright on Scoop.it
http://www.scoop.it/u/themezoom  

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themezoom 's curator insight, April 17, 2013 9:31 PM

I love this system! (But I am biased . . . I simply want you to have it ALL see!)

- Russell Wright 

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Why Maps Are The Secret Inside Plato's Internet Marketing Cave [Video + Marty Note]

TED Talks Map designer Aris Venetikidis is fascinated by the maps we draw in our minds as we move around a city -- less like street maps, more like schematics or wiring diagrams, abstract images of relationships between places.

 

This video touches on numerous themes that are crucial to geographers including: 1) how our minds arrange spatial information, 2) how to best graphically represent spatial information in a useful manner for your audience and 3) how mapping a place can be the impetus for changing outdated systems.


This is the story of how a cartographer working to improve a local transportation system map, which in turn, started city projects to improve the infrastructure and public utilities in Dublin, Ireland. This cartographer argues that the best map design for a transport system needs to conform to how on cognitive mental mapping works more so than geographic accuracy (like so many subway maps do).

 

Tags: transportation, urban, mapping, cartography, planning, TED, video, unit 7 cities.

Marty Note 

I heard an art critic say, speaking of Andy Warhol, that in the end there was always black. Once heard this secret could never be forgotten. All Warhols looked different once the black that was always there was pointed out. Knowing that one hidden secret, albeit hidden in plain sight, makes your experience of Warhol shift 180 degrees. 

Maps are the heart of much of Internet marketing now. Once time and place no longer matter very much the sole remaining temporal dimension - PLACE - becomes doubly important. Where you are tells so much about what you want. Add enough information about your wheres (where were you, where are you going), trned your "wheres" over time, discover your your burst-y trends, and you rub Aladdin's lamp to receive 3 Internet marketing wishes.  

In Plato's famous cave people stumbled around believing shadows were truth. Shadows appear true only when you don't know where you are. In our commoditized world where so much is bough and sold the last remaining impossible to fake truth is place. I can be a woman playing a man playing a woman easily online, but the flash up to the satellite can't be fooled.

Place, modeled correctly, forms the truth of a person. On Tuesdays you are statistically most likely to be HERE and HERE implies you are doing this. Read Barabasi's Bursts to learn a sad truth. We are not as unique or wild and crazy as we think, not by half. We are patterned and habit forming.

Combine Barabasi's Bursts with a GPS chip to come out of Plato's cave and know the truth of me, you and a boy named Sue :).  


Via Seth Dixon, YK Chau
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Jesse Gauthier's comment, October 14, 2012 3:42 PM
When trying to graphically represent spatial information in a useful manner for your particular audience, you will have a lot to take into consideration. How familiar are the travelers with the area you map out? Are there visuals to precisely mark on the map so that will they accurately correspond to the area?
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ViDEO: Stealing From Competition As Strategy

ViDEO: Stealing From Competition As Strategy | BI Revolution | Scoop.it

A competitive website review for RazorCoast.com and its subscribers.



**** Interesting strategy developed here from a solid set of assumpions. Marty
Via Manuel Thomas
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