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Rescooped by Martin (Marty) Smith from Marketing
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A Hero's Branding Journey Down Archetype Lane

“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”


Via Sandra Pickering @opento, Abush
Martin (Marty) Smith's insight:

This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing. 

Why care so much about personas and archetypes? Those concepts help create relevant marketing. Relevant marketing creates engagement and engagement becomes money. 

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Martin (Marty) Smith's comment, February 9, 2014 7:46 PM
This was GREAT. Great share thanks. Marty
Rescooped by Martin (Marty) Smith from About Content Curation
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Digital Leader Brian Yanish On The Secret Weapon That Is Content Curation [study]

Digital Leader Brian Yanish On The Secret Weapon That Is Content Curation [study] | BI Revolution | Scoop.it

Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.


We all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation.

Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.


In this article are 3 areas that when done correctly can drive new traffic to your business or brand.

 

1. Curating Content / Posting on Scoop.it

Scoop.it posts receive traffic from many sources including a ton of search engine traffic.

 

2. Social Media

By posting content rich tweets you may receive many mentions and retweets daily.

 

3. Exporting Scoop.it posts to a WordPress site.

You may receive steady traffic to your blog because of the curated content that is exported from Scoop.it into the blog.

Marty Note
This content marketing study is just TOO GOOD! Amazing work from BY. A must read for any inbound marketer, anyone struggling to get budget for content marketing or any marketer who would like to have a future (lol).


Via Brian Yanish - MarketingHits.com, Ally Greer, Gerrit Bes, RPattinson-Daily
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Scooped by Martin (Marty) Smith
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How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses

How To Attack An Internet Marketing Castle - Secret Matrix Shows Even Top Websites Have Weaknesses | BI Revolution | Scoop.it
Even Top Websites Have Strengths and Weaknesses
As a Marketing Director for Atlantic BT I always want to know the same things when a new customer is…
Martin (Marty) Smith's insight:

When new clients come to Atlantic BT we want to know four metrics:

* Traffic Rank.

* Social Following numbers.

* Pages and Inbound Links.

* PageRank (PR) for the home page and top interior page.

I've been an Internet marketer long enough to be able to almost tell a website's entire story from those 4 numbers. Each of these metrics is tied to the other in telling ways.

Strengths and Weaknesses of Top Websites
If you create a matrix of these values for the top websites it are easy to know where even an Apple is strong or weak. Apple has amazing page spread and links, but its traffic position doesn't deserve a PR9.

When you've been playing SEO games for more than 10 years you know Apple's inbound links include .edu links and those are the secret gold of the web. Google values .edu links higher. I just saw a demonstration of this when one of the cancer centers we are working with on Cure Cancer Starter was pulling a PR6 with the least amount of support I've seen.

The difference was in WHO was linking and again it was .edu links that helped the website achieve more than you or I could with the same page spread and inbound link numbers. WHO links to you is very important.

The chart above and on the link shows each website, no matter how all powerful, has areas for improvement. If you are entering a crowded web space do an analysis like this to help determine where to attack existing castles. If you want to attack Apple you would be a fool to attempt to out link them or page spread 'em.

Social would be the right breach weapon to use with Apple. Frankly I wouldn't envy anyone trying to attack Apple, but the point is if Apple has vulnerabilities so do your competitors.

 

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Jeff Domansky's curator insight, January 16, 2013 3:29 PM

Valuable reading and social marketing analysis from Marty Smith...