BI Revolution
32.8K views | +0 today
Follow
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from VanillaMakeRepair
Scoop.it!

Developing Digital Literacy Through Content Curation

Developing Digital Literacy Through Content Curation | BI Revolution | Scoop.it
With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.

Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:

Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 

more...
delmy's curator insight, November 10, 2015 7:27 PM

# sceuned15

T. Ryno's curator insight, November 13, 2015 5:13 AM

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking. 

Janine Roy's curator insight, November 29, 2015 8:33 PM

Content curation has become an essential digital literacy skill for teachers and students.

Scooped by Martin (Marty) Smith
Scoop.it!

BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami

BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami | BI Revolution | Scoop.it

Bang Ouch Blow Up SEO Infographic
Our post (http://www.curagami.com/bang-ouch-blow-up-seo-infographic/?v=7516fd43adaa ) and infographic shares how easy it is to blow up had won seo due to inadvertent code, name or content changes. DON'T DO THESE 5 things!

We've done 3 out of these 5 (and we know better). It is EASY to damage your relationship with Google's spider and not even know it. Don't do these 5 THINGS and you will avoid some of the SEO pain we've experienced.  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers | BI Revolution | Scoop.it

Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!

Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/  

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Use 5 Cs To Create Great Web Analytics

Use 5 Cs To Create Great Web Analytics | BI Revolution | Scoop.it

5 Cs of Great Web Analytics
* Combine.
* Comb.
* Copy.

* Crumble.
* Collaborate.

Combine
Web metrics never act alone so don't review them that way. Look at Traffic & Shares, Traffic & Money or Time On & Bounce. By combining metrics you see interrelationships better.

Comb
Inside of your metrics are secret fractals or patterns so meaningful they almost bite you. When I was a Director of Ecommerce we found the 80/20 rule existed in all data sets across all segments and no matter how small we cut the sample. This means a small % of any metric makes up the majority of the benefit and its your job to find those hidden fractals.

Copy
If a competitor has a great new metric copy it, steal it and improve on it. Share your improvements back out to the world so they too can be improve upon. No such thing as SECRETS anymore.

Crumble
Your website is in a constant ebb and flow. We like to say we build sand castles on the beach and the tide is always coming in. This means you can't get too connected to or in love with anything and that includes numbers and processes. You must exist in a constant state of creative destruction to win online so crumble any cherished notions and beloved processes in order to see what is happening NOW.


Collaborate
The more you share, collaborate and give the more you win online. Your CFO is going to complain about ROI and you should smile, nod and assure him or her you will work on it. The way you work on improving web marketing ROI is TO DO WEB MARKETING. Sounds circular and CATCH-22-like you say? Good you are beginning to get it :). M

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview

Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview | BI Revolution | Scoop.it

Enjoyed speaking with Janet Kennedy in this podcast interview, but Janet posted as 009 [title]. Typing name of the episode into Google it didn't come up DESPITE Janet and I being connected in circles.

I would have had to know Janet's archive number of "009". We suggested Janet move 009 to the back and that created good and bad news. Good news it fixed the URL. Bad news is it wiped the tweets and social shares widgets clean (mostly). Worth that pain though as explained here.


Martin (Marty) Smith's insight:

add your insight...


more...
No comment yet.
Suggested by ODigMa
Scoop.it!

13 Marketing Essentials

Some great tips captured from some of the best Marketing managers who have worked with ODigMa.
Martin (Marty) Smith's insight:

Solid tips from fellow marketing pros here. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Design A Blog With Personality By Using Neuroscienc

Design A Blog With Personality By Using Neuroscienc | BI Revolution | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog.
Martin (Marty) Smith's insight:
Thought this was a cool mashup by Kissmetrics. Write to the psychology of the browser is similar to how we use personas in email.
more...
No comment yet.
Rescooped by Martin (Marty) Smith from SEO 101 for Marketers
Scoop.it!

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.

Via Peg Corwin
more...
Peg Corwin's curator insight, March 29, 2014 9:53 PM

Keep up with SEO trends by following key influencers on Twitter, SEO blogs and Google Webmaster tools.  Click for details. And keep on learning.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Martin (Marty) Smith from Business in a Social Media World
Scoop.it!

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia

What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution | Scoop.it
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.

Via Cendrine Marrouat - cendrinemarrouat.com
Martin (Marty) Smith's insight:

Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz. 

Here is a great infographic by @Cendrine Marrouat - cendrinemarrouat.com that helps put content's context in perspective. 

Love the "take note of" section. Marty 

more...
Cendrine Marrouat - cendrinemarrouat.com's comment, March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
Nicoletta Gay's curator insight, March 20, 2014 8:07 AM

See also: http://socialmediaslant.com/what-is-valuable-and-relevant-content/ ;

mark ivey 's curator insight, March 21, 2014 11:45 AM

It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) 

Scooped by Martin (Marty) Smith
Scoop.it!

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
more...
No comment yet.
Rescooped by Martin (Marty) Smith from Surviving Social Chaos
Scoop.it!

8 Ways to Get More Google+ Page Followers

8 Ways to Get More Google+ Page Followers | BI Revolution | Scoop.it
Let's face it, Google+ is not going to go away like Google Buzz or MySpace. More and more users are becoming familiar with Google+ and using it every day to connect and communicate.

Via Chuck Bartok, donhornsby
Martin (Marty) Smith's insight:

Not only is G+ not going away in many cases it represents the most disruptive tool out there. Facebook and Twitter are usually red oceans of competitive furor. G+ on the other hand is often a blue ocean waiting to be used. 

WHY? Because G+ has a learning curve and it came out at a time when everyone had just about had enough. These days you can never "have enough" (lol) so use these 8 ways to get more G+ followers to your branded pages for the win.  


My GPlus
https://plus.google.com/+MartinWSmith/posts 

One of my branded Pages for CrowdFunde
https://plus.google.com/b/108889653680917133080/+Crowdfunde_GPlus/posts  

more...
Chuck Bartok's curator insight, January 24, 2014 8:26 AM

Good Direction here. Simple and clear

Scooped by Martin (Marty) Smith
Scoop.it!

Creating Online Scale With Gamification via @HaikuDeck

Creating Online Scale With Gamification via @HaikuDeck | BI Revolution | Scoop.it
Creating online scale is the hardest job you will ever love. This Haiku Deck shares tips learned from $30,000,000 in online sales and scaling CureCancerStarter.org, a new website to help crowdfund cancer research.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Understanding The SEO Controversy via ScentTrail Marketing

Understanding The SEO Controversy via ScentTrail Marketing | BI Revolution | Scoop.it

SEO Controversy
The SEO controversy seems to be understanding exactly what Gooogle has and has not killed with their algorithm changes. This post explains the history from the first time I heard "SEO is Dead" two years ago right up to present day where any marketing unsupported by social signals is a dog that just doesn't hunt.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days)

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days) | BI Revolution | Scoop.it

Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.

Monday - 5 Ecommerce Storytelling Tips
http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa  

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday 



http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | BI Revolution | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design

Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design | BI Revolution | Scoop.it

Haiku Deck Stats
Haiku Deck (http://www.haikudeck.com ) continues to be one of our favorite visual marketing tools. We believe slide decks are a new marketing channel and our Haiku Decks views prove the point.

Total Views: 78,940  +107% in a month for a gain of 5,641 views across 37 Haiku Decks

Trends
Warren Buffett Tips for Startups still #1 with 8,521 views
http://shar.es/11m9Bx
(gained 105% in a month or 428 views & is a Featured Haiku Deck).

7 Reasons You Must Curate Content

Fastest TRENDING Deck
http://shar.es/1XRPV7
(2,571 views in first week & now a Featured Haiku Deck)

Holiday Web Design
Next fastest trending deck
http://shar.es/1XRLb1
(1,087 Views or 116% gain in a month)

Gamify Content Marketing
Broke 5,000 views & continues to grow faster than Buffett
http://shar.es/1XRMgv
(5,091 views #4 and up 106% vs Buffett's 105% & A Featured Haiku Deck)

Top Ecommerce Trends 2015 (new today)
http://shar.es/1XRN6k
Has 188 views in three hours

As our content works its way into Haiku Deck's community we see faster lifts for new content. 7 Reasons You Must Curate Content was our fastest deck to clear the 2,000 views hurdle beating Warren Buffett's Tips For Startups. Our Ecommerce Trends Deck, published this morning, may break 500 views its first day.

The team at Haiku Deck are great content curators and they support their "power users" with social shares and mentions. They do such a great job creating online community we created a deck about them too (http://shar.es/1XRNN8 ).

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day

GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day | BI Revolution | Scoop.it

Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.

THANKS.

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Moon Audio Silver Dragon V2 Interconnect SCORES With Absolute Sound Review

Moon Audio Silver Dragon V2 Interconnect SCORES With Absolute Sound Review | BI Revolution | Scoop.it

Winning Ecommerce
When the BIBLE of your industry writes as laudatory review as The Absolute Sound, the bible of audiophies, just did for Curagami beta partner Moon Audio a watershed moment just happened.

The Absolute Sound is known for its editorial honesty and TOUGH reviews. Here they are as accurate as ever describing the sound I hear from my Silver Dragon headphone cables better and more concisely than my efforts.

This amazing review got me to write the 5 Ecommerce Secrets post I've been meaning to write for a month. Here are 5 tips every ecommerce team should steal from Moon Audio:

  • Passion To Be Great.
  • Focus, Focus, Focus.
  • Create Community.
  • Listen and HELP.
  • 10% Play Money.


Find 5 Moon Audio Ecommerce Secrets here
http://www.curagami.com/featured/winning-ecommerce-5-moon-audio-secrets/

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | BI Revolution | Scoop.it
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The Secret to Creating a Memorable Blog

The Secret to Creating a Memorable Blog | BI Revolution | Scoop.it
Do you have a blog with great content, but miss out on the traffic you hoped for? Make your audience remember YOU by learning the secret to a memorable Blog
Martin (Marty) Smith's insight:

Great "ditch digging" blogging tips.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

The New SEO & How To Avoid "Shortcut Penalties"

The New SEO & How To Avoid "Shortcut Penalties" | BI Revolution | Scoop.it
SEO helps you get recognition from all quarters for your business. It boosts your marketing strategies and gets you more clients and consequently sets the sales register ringing. The only drawback of…
Martin (Marty) Smith's insight:

The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone.


This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | BI Revolution | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how. Added a Epic / Not Epic table.

What about you? What things do you know of that USED to be Epic and now not so much? What things are NEW and Epic? .

more...
No comment yet.
Rescooped by Martin (Marty) Smith from Testing, testing!
Scoop.it!

How to Share Infographics on Social Media - Best Practices [Infographic]

How to Share Infographics on Social Media - Best Practices [Infographic] | BI Revolution | Scoop.it
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.

Via massimo facchinetti, Brian Yanish - MarketingHits.com, Lauren Moss, Grace Ashley
Martin (Marty) Smith's insight:

Cool tips infographic about how to share infographics with attribution and on different social nets. 

more...
John Thomas's curator insight, February 5, 2014 4:45 AM

How to Share Infographics on Social Media - Best Practices [Infographic] |

Richard Baxter's curator insight, February 5, 2014 4:46 AM

Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!

Amy Williamson's curator insight, February 6, 2014 4:16 AM

Using infographics in social media, and how to do it right!

Scooped by Martin (Marty) Smith
Scoop.it!

Invention v. Reinvention In The Age of Disruption - Curatti

Invention v. Reinvention In The Age of Disruption - Curatti | BI Revolution | Scoop.it
Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out.  Of course, that has typically come after something very bad has happened.
Martin (Marty) Smith's insight:

Ego vs. No Ego
Loved this Curatti.com post by @AndyCapaloff. Any discusses the need to "set free the beers" online, to let what works now dictate our Internet marketing reactions INSTEAD of insisting upon some outdated ideology.

Internet marketing only has one time - NOW. To not accept what is happening now is ego-writing checks you can't afford. I found a solid demonstration of "ego" when an analysis of top 10 online retailers showed most follow back less than 1% of their followers (Is Ecommerce Stuck In The Mud http://curatti.com/is-ecommerce-stuck-in-the-mud/).

Andy suggests finding your accepting mind, the mind you would have if everything was destroyed or you were starting from scratch, is a great way to be as an Internet marketer. Agree!

Andy's Curatti post
http://curatti.com/invention-v-reinvention-in-the-age-of-disruption/

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How To "Own" A Conversation & Why Conversations Crush Platforms, Websites, Blogs

How To "Own" A Conversation & Why Conversations Crush Platforms, Websites, Blogs | BI Revolution | Scoop.it

Owning Conversations
Owning conversations means curating related content without worrying over if competitors created it. Owning a conversation means you know that the conversation is happening.

We suggest using Scoop.it and Paper.li to help "spider" the social web. When you "own" a conversation curating realted content, adding your take via Scoop.it-like snippets and being creful with attribution and how you use curated content (to avoide dupe content penalties) you are acting like a Google Authority. Have to act like an authority for a long time before Google trusts and rewards you.

more...
No comment yet.