Editor’s note: Tadhg Kelly is a game designer with 20 years experience.
There are plenty of people in and around games who make their living largely through behaving like wizards.
Great article from a gamifying wizard about the way gamificaiton for marketing really workds. Dont't forget to read my free Winning Hearts, Minds and Loyalty Online with Gamification white paper too:
Gamification: Winnint Hearts, Minds and Loyalty Online
Find the Tech Crunch article here: