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Buzz Teams and Bar Flies - How To Use Social Media As A Tactic

Buzz Teams and Bar Flies - How To Use Social Media As A Tactic | BI Revolution | Scoop.it

Created a defined team is one of my favorite social media tactics. By creating a team with a name there is a brand, an identity, that forms the team. This post discusses one of my favorite ways to include customer advocates in your social media marketing by creating a "buzz team".

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Internet Marketing's Strange Money Making Secret - Atlantic BT

Internet Marketing's Strange Money Making Secret - Atlantic BT | BI Revolution | Scoop.it
Knowing the line between Internet marketing you must create to develop trust and marketing you do for ROI is Internet marketing's money making secret.
Martin (Marty) Smith's insight:

Ever write something and then read it and think, "Yes that is what has been tugging at my brain for months"? This line did that for me:

"The key to making money online is doing some things to create trust and then disrupting those very things enough to create money."

I've been trying to figure out why Internet marketing is such a flypaper-like trap for many. Finally it dawned on me that those who want to do what everyone else is doing, a natural sense of security in much of life, wreck their boats on the rocky shores of Internet marketing's strange secret.

Yes we all have to do some "conventional" things, but money can only be made when those conventional marketing practices are turned on their head. The trick is knowing what conventions must be adhered to and those that need to be stood on their head :). M

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3 Tips Turn Social-Media Strategy Into Brand Engagement [+ Marty Note]

3 Tips Turn Social-Media Strategy Into Brand Engagement [+ Marty Note] | BI Revolution | Scoop.it
Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media.
Martin (Marty) Smith's insight:

I love tip #2: Let Consumers Create Their Own Brand Experience

This reminds me of the book The Experience Economy by Pine and Gilmore. Yes, by all means allow, suggest and encourage your customers to mashup, change, comment on, participate in and riff on your brand experience. 

Brands are living things. Any brand's story evolves, grows and changes over time much like the arc of a life. If you look at most brand lifelines they are wavy like a sine wave. Brand acceptance has ups and downs.  

 

When I worked for M&M/Mars we thought WE were in control of OUR brands. Not so much anymore. Today, THEY are in control of YOUR brands, or at least that is what you really want. Sure you get to curate what THEY do with YOUR brand, but you can't "control" anything anymore.

 

Control was always an illusion. Since brands are cultural memes shaped by the tides, winds and storms of opinion, myth, truth, romance and love they can be hard to reconcile, hard to understand what comes back at you. 

Ever play that game where you are in a circle of say 30 people and tell the person next to you something, they tell the person next to them in turn and when what you told gets back to you it is not recognizable? Brands are playing that game as I write this out there in social media land. 

I should say brands are monitoring that game, if they are smart, because it is possible to shape the sine wave with the right juice at just the right time. What is the right juice at just the right time? Sure I tell you, you tell 29 people and I don't recognize my answer when it comes back (lol). 

 

 

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Rescooped by Martin (Marty) Smith from AtDotCom Social media
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Stalking Social Influencers: How To Segment Your Audience [Infographic]

Stalking Social Influencers: How To Segment Your Audience [Infographic] | BI Revolution | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]


Via janlgordon, John van den Brink
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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
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Design Killer Facebook Advertising Campaigns

Design Killer Facebook Advertising Campaigns | BI Revolution | Scoop.it
Facebook ads present a good opportunity to complement your inbound marketing efforts.

 

4. Define the Budget

5. Track Your Progress

 

Seems #4 & 5 are the ones most people forget about! :) lol


Via Level343
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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | BI Revolution | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  

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Rescooped by Martin (Marty) Smith from Redaccion de contenidos web
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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | BI Revolution | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

Via Eva Sanagustin
Martin (Marty) Smith's insight:

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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Rescooped by Martin (Marty) Smith from Enterprise Social Media
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Marketing Gamification Not Slowing Down

Marketing Gamification Not Slowing Down | BI Revolution | Scoop.it

"Earlier this week, Gartner Research released a study with the headline 'Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.' "

 

Gamification combines the interactive elements and reward systems of electronic games with business objectives to produce not only greater interactivity, but better business results.

 

If you'd like to know more about the subject, message me on Twitter @MikeEllsworth.


Via Mike Ellsworth
Martin (Marty) Smith's insight:

Gamification, like any other tactic, can fail but I agree with Mike and believe when it does fail it says more about how it was executed than the value of applying game theory and gamification to marketing and the web. Games are sticky and gamfication, the creatio of an ongoing game, makes a website STICKY. 

Don't forget to read my Gamification: Winning Hearts, Minds and Loyalty Online whitepaper 

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Rescooped by Martin (Marty) Smith from All things Social & Tech
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Improve Rankings with Semantic Keyword Research

Improve Rankings with Semantic Keyword Research | BI Revolution | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

 



***** Cool continue to believe semantic web holds keys to future. Marty
Via Martin Gysler, Neil Wilkins, Cyndee Haydon www.SandbarsToSunsets.com
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