It is easy to find content about how HOT stories and storytelling have become. I included links to my favorite storytelling coach and Scoop.it mentor Karen Dietz (@Kdietz) in the piece.
The post also explores the trickiest part of storytelling. Marketers, a group of type A communicators, must tell stories with intent now. The real intent is to create the trust needed to have a conversation.
You see the rub. We tell stories to share our vulnerability and the LISTEN and CURATE the stories of others. Stepping back takes courage, discipline and storytelling’s so sure of their cause and abilities they have nothing to prove