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Community Shock: When Adding New Members Costs MORE not LESS & Its Coming

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming | BI Revolution | Scoop.it
Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
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Tech Must Save Itself Before It Can Save Us: New Evgeny Morozov Book

Tech Must Save Itself Before It Can Save Us: New Evgeny Morozov Book | BI Revolution | Scoop.it

Evgeny Morozov's second book is a brilliant, confounding work of creative destruction.


Via Thomas Faltin
Martin (Marty) Smith's insight:

Buy This Book
Will be buying To Save Everything, Click Here: The Folly of Technological Solutionism because I went searching for a plumber yesterday and can't believe how difficult and NOT FUN it was. 

Morozov's literate criticism may help us see the problem in a new light and the problem, as most are, is really an issue of VISION and DREAMS crushed on the rocks of poor implementation.  

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Content Shock: Why content marketing is not a sustainable strategy - Schaefer

Content Shock: Why content marketing is not a sustainable strategy - Schaefer | BI Revolution | Scoop.it
Is the end of the content marketing era in sight?
Martin (Marty) Smith's insight:

This is an IMPORTANT read and one I keep reading over and over. I agree with the central idea. I disagree with the conclusion. Content marketing is important even if no one reads your stuff.

Crazy?

The content you create says more about you than anything. While the goal of every website must be building community you can't build community if you have no content on your site. Your voice and SELF has to be present and accounted for even if the only purpose it serves is to make people comfortable sharing their content.

More later, in the meantime I'm going to re-read this great post again.

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