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Internet Marketing's Strange Money Making Secret - Atlantic BT

Internet Marketing's Strange Money Making Secret - Atlantic BT | BI Revolution | Scoop.it
Knowing the line between Internet marketing you must create to develop trust and marketing you do for ROI is Internet marketing's money making secret.
Martin (Marty) Smith's insight:

Ever write something and then read it and think, "Yes that is what has been tugging at my brain for months"? This line did that for me:

"The key to making money online is doing some things to create trust and then disrupting those very things enough to create money."

I've been trying to figure out why Internet marketing is such a flypaper-like trap for many. Finally it dawned on me that those who want to do what everyone else is doing, a natural sense of security in much of life, wreck their boats on the rocky shores of Internet marketing's strange secret.

Yes we all have to do some "conventional" things, but money can only be made when those conventional marketing practices are turned on their head. The trick is knowing what conventions must be adhered to and those that need to be stood on their head :). M

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Easy Keyword Research Secret Worth Millions

Easy Keyword Research Secret Worth Millions | BI Revolution | Scoop.it
Martin (Marty) Smith's insight:

Keywords Are Your Friends
When people ask how teams I managed made over $30M in online e-commerce I usually say we did what we were told. This is NOT to say I didn't have an amazing creative team (I did). 

Yes we could riff like jazz musicians, but we only improvised where we know there was GOLD to be found (to mix a metaphor lol). One way to know where the GOLD is in them there search marketing hills is to steal a simple keyword secret - Keyword Efficiency. 

What Is Keyword Efficiency
I stole the idea from WordTracker. I couldn't afford their tool and they weren't letting "scholarship students" in (this is on my return from Martin's Ride to Cure Cancer my bicycle ride across America when I had NO MONEY LOL).

Wordtracker's Efficiency is a valuation, a fancy algorithmic SWAG, that estimates the chances of getting your PPC money back.  My Keyword Efficiency is a ratio showing and ranking keywords revealing the priority you should attack them. 

My Keyword Efficiency is a ratio between DEMAND (I like global monthly broad match since large numbers HELP this model) and competition (documents returned on a Google search for that key). Formula is simple:

DEMAND / COMPETITION

Don't get lost in the tiny numbers. The number is only there to help you model one keyword against another. use Excel's (or Google docs) magical sort tool and you have a prioritized list of keys with BLUE OCEANS at the top and RED OCEANS at the bottom. 

Blue Oceans = you have a chance to rank especially if you go a little further out in the long tail of search (just make sure there is search demand and remember Google has been cutting back and not supporting terms with few searchers).  

Think of Blue Oceans as OVER SEARCHED and UNDER PUBLISHED. BTW, Q&A content consistently has high efficiencies ACROSS business verticals (as it does in this example from the BI vertical). 

Some Red Oceans you and your content marketing MUST swim in, so close your eyes and swim. Focus your content marketing on keys that are efficient - keys that are OVER SERCHED and UNDER PUBLISHED and life will be good :).  


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John van den Brink's curator insight, May 22, 2013 1:28 PM

Great post by Martin!

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Topsy Rocks Social Media Analytics, ORM and Local

Topsy Rocks Social Media Analytics, ORM and Local | BI Revolution | Scoop.it
Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...
Martin (Marty) Smith's insight:

Topsy Secret Weapon
Topsy is one of my favorite social media weapons. With Google Analytics giving your social media the double whammy between 50% or more of Not Provided data and how poor Google is with reporting social media due to friends of friends sharing you must have a better analytics options for social.

Topsy does more than drink from the Twitter firehouse. Topsy is the best place to know the total reach of your Tweets, blog posts and comments. Topsy alerts can watch your brand and help with Online Reputation Management (ORM).

Best part of all is you can get a lot of return from Topsy before you spend a dime.

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Marty's Content Curation Secret: Women's Magazines

Marty's Content Curation Secret: Women's Magazines | BI Revolution | Scoop.it
Martin (Marty) Smith's insight:

I have a secret. I learned how to curate content, at least partially, from women's magazines. You remember those colorful monthly blasts of perfume samples and 8 Ways To Shock Your Lover?

Idea starved we would hit Barnes and Noble and pick up $100 in Elle, Redbook, Vogue and Cosmo. Women's publications know how to SINK a hook such as these recent hooks from Allure:


* 31 Party Hairstyles (note seasonality).

* 10 Sexiest Fragrances Right Now.

* 12 Beauty Gifts Under $50.

* 3 Beauty Tips To Survive Hangovers.

This piece got WAY too long for Scoop.it. I moved it over to Atlantic BT's Blog:


Marty's Content Curation Secret

http://www.atlanticbt.com/blog/martys-content-curation-secret-womens-magazines/  

 


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