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Rescooped by Martin (Marty) Smith from SEO 101 for Marketers
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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 6:53 PM

Keep up with SEO trends by following key influencers on Twitter, SEO blogs and Google Webmaster tools.  Click for details. And keep on learning.


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Scooped by Martin (Marty) Smith
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A Brief History of Time and Social Signals In Google

A Brief History of Time and Social Signals In Google | BI Revolution | Scoop.it

Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs?

Marty Note
The SERPs are something different than when I started this Internet marketing gig in 1998. If you are going to be an Internet marketer now with all of its implicaitons you must understand how social signals do and don't play in Search Engine Result Pages (SERPs).

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Scooped by Martin (Marty) Smith
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Holiday SEO: How To Avoid Google’s Naughty List This Season

Holiday SEO: How To Avoid Google’s Naughty List This Season | BI Revolution | Scoop.it
Is your store's SEO naughty or nice? Read on to see how you can keep your online business on Google's good side when preparing for the holiday season.
Martin (Marty) Smith's insight:

Great List of Naughting and Nice SEO Tactics: 

Nice SEO

  • Properly optimized on-page content and tags that are distinct from other pages’ content and tags
  • Unique content that’s truly helpful to your target audience
  • Natural links from respected sites that point back to your site or blog
  • Mentions on respected websites and in social media
  • A consistently updated blog that shares useful information
  • A social presence that brings value to its audience
  • User generated content such as reviews
  • Rich markup such as schema
  • An active Google+ author account that’s synced up with your blog
  • Clean site architecture that’s easily crawled and navigated

 

Naughty SEO

  • Irregular and inauthentic link building campaigns that result in sudden large numbers of low quality links
  • Purchased links on low quality link farms*
  • Dated link building tactics such as spammed blog comments and spinning content
  • “Spammy” or over-optimized tags and content, stuffed with keywords
  • Poor quality on-page content that offers little if any value to your target market
  • Sporadic involvement in the online ecosystem, such as social media
  • Excessive footer links that are clearly present for the search engines alone
  • Utilizing the same keyword anchor text across all backlinks
  • Linking externally to just one page on your site



Agree 100% November is way to late to correct bad #SEO behavior. NOW is when Google is setting up their Holiday index so get on the NICE side of Google / Santa ASAP. 

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