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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
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Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Great infographic on 5 ver cool tools to do some serious online branding from All Infographics.
Thank You Experian! Experian’s new Deal Seekers Report says what every Internet marketer sensed – refusing to segment customers online is goofystupid. Why would any online retailer treat all customers the same?
2014 will be the year segments and personas are a MUST and that includes shouting DEAL, SALE and 50% Off 50% Off all the time. Experian's new study shows such behavior is beyond stupid since it actively turns off 40% of your website's visitors. Are deals important? Yes for 18% of your visitors (Deal-Seeking Influentials), so figure out programs to support your "influentials" so they can do the heavy lifting for you and you don't sound like a fool to everyone else (lol).