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Best Content Marketers Infographic via Curagami

Best Content Marketers Infographic via Curagami | BI Revolution | Scoop.it
Best Content Marketers is a great quesiton we answer in a different way focusing on best day-to-day content marketers from Scoopit, Gplus & Medium.
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massimo facchinetti's curator insight, March 20, 2:21 AM

Curagami mentioned me !!! Thank you 

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Developing Digital Literacy Through Content Curation

Developing Digital Literacy Through Content Curation | BI Revolution | Scoop.it
With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.

Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:

Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 

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delmy's curator insight, November 10, 2015 7:27 PM

# sceuned15

T. Ryno's curator insight, November 13, 2015 5:13 AM

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking. 

Janine Roy's curator insight, November 29, 2015 8:33 PM

Content curation has become an essential digital literacy skill for teachers and students.

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Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami

Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami | BI Revolution | Scoop.it

Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.


They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).  


See our top 11 Haiku Decks
http://www.curagami.com/top-haiku-decks/?v=7516fd43adaa  


See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith  

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Community Shock: When Adding New Members Costs MORE not LESS & Its Coming

Community Shock: When Adding New Members Costs MORE not LESS & Its Coming | BI Revolution | Scoop.it
Community shock, diminishing return on adding new members, is coming like a marketing tsunami. Create community today to avoid community shock tomorrow.
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Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers | BI Revolution | Scoop.it

Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!

Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/  

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Klout Getting Better & Better

Klout Getting Better & Better | BI Revolution | Scoop.it

Marty Note
If you haven't checked your Klout score recently you should. Not just because your Klout score is a good indication on your "ding the universe" mission, but also because the Klout-ers are building some cool tools.

I just used their content scheduler for the first time. I liked the ease of putting 3 Tweets into queue and their content suggestions were excellent. I have to dig around mountains of ants and termites to find content half as good.

Also like their people suggestions. Going to be interesting to see if their people recommendations follow back or if they are so big following back little munchkins (like moi) is beyond them. The recommendations were relevant and cool, so, much like their content suggestions, easy and powerful people to follow suggestions.

The tool is improving at a rapid rate (Kudos) and their focus on EASY and painless is much appreciated. So go check your Klout score and ping me and I will send you Klout Perks or kudos or whatever the hell we trade in there (lol). M

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Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love @HaikuDeck

Our Favorite Gamification Tools Added To Ask For Help & Share Tools You Love  @HaikuDeck | BI Revolution | Scoop.it

We Added a page on top gamification tools such as SweetToothRewards.com (affordable gamification), Badgeville and Bunch Ball.

We now have pages for our favorite Analytics (just added Marin Software to that list), Content Curation and Gamification tools. We will develop a "gallery" of profile pages on http://www.Curagami.com to share how and why we like THESE tools over others.

What about you? What are your favorite online marketing tools? Email to Martin(at)Curagami.com or tweet using #favtools

Thanks, Marty

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Is 2015 The Year Of Content Marketing?

Is 2015 The Year Of Content Marketing? | BI Revolution | Scoop.it
Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T…

Via massimo facchinetti
Martin (Marty) Smith's insight:

Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:

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Content Curation: 7 Reasons Why You Must via @HaikuDeck

Content Curation: 7 Reasons Why You Must via @HaikuDeck | BI Revolution | Scoop.it

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

7 Reasons You Must Curate Content
* Can't Create Sustainable Online Community Without Curating.
* Reach.
* Costs.
* Digitally Listening (is different).
* Authority.
* Tribes.
* Sustainable Online Community (so important its worth two listings).

Content curation is how you TEST and so protect your site's content creation. Content curation lowers your content creation costs and insures your current SEO ranks. Bet you agree, after flipping through this Hailku Deck (slides) content curation is a CSF (Critical Success Factor) for digital marketing.

Promise to follow with a deck on our favorite tools for content curation with @Scoop.itat the top of the list.

WOW, over 500 views in six hours thanks to Haiku Deck making Content Curation: 7 Reasons You Must a Featured Deck:
https://www.haikudeck.com/gallery/featured

Go directly to the deck
http://shar.es/1X0Rrc

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How Links Can Kill Your Website via @Curagami

How Links Can Kill Your Website via @Curagami | BI Revolution | Scoop.it
Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.
Martin (Marty) Smith's insight:

This post shares two harrowing tales of "spam link attacks". One I experienced and, with my great team, fought our way out of one October several years ago. The other SproutContent.com share happened recently (so still an issue). Learn how to protect your hard-won digital assets from spam link attacks.

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Haiku Deck By The Numbers: +2,716 Views In 6 Days! Over 64,000 Views, 4,000+ Views Average Top 10

Haiku Deck By The Numbers: +2,716 Views In 6 Days! Over 64,000 Views, 4,000+ Views Average Top 10 | BI Revolution | Scoop.it



Martin (Marty) Smith's insight:

Haiku Deck Data
Slide decks create effective storytelling online. If your content marketing doesn't include slides it should. Here why:

# Haiku Decks: 36
Total Views: 64,504

Average Views: 1,709
Top 10 Average Views: 4,014
Top Deck Views: 7,548
Gain Last 6 Days: 2,762
vs. Scoop.it views? Haiku Deck +217%

Trending Haiku Decks:
Crowdfunding Tips From The Clash +260% http://shar.es/11KMHp
Gamify Content Marketing +109% http://shar.es/11KMst
Invisible Giant of the New SEO +14% http://shar.es/11KM4I

Gamify was added to Haiku Decks' Featured area. Crowdfunding tips from The Clash was Tweeted and included on GooglePlus. None of the 36 Haiku Decks we've created came back with 0 new views (that's impressive). A week ago we wrote a Curagami post about Top Haiku Decks (http://www.curagami.com/featured/buffet-tools-conversations-top-haiku-decks/ ) and provided a link to a spreadsheet with links to all decks (bit.ly/1towd0F ).

That post plus features by Haiku Deck in their two community galleries (Featured and Popular) produced almost 6,000 views. We've been talking about the need for a profile page to help promote all Haiku Decks and the team at Haiku is working on it.

That was the advantage we created by developing a page with links to all decks. We could share that single link and people could decide what decks interested them.


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Lean Analytics Book Is A #mustread For Marketers

Lean Analytics Book Is A #mustread For Marketers | BI Revolution | Scoop.it

Book by Alistair Croll and Ben Yoskovitz about using data to build a better startup faster, part of the Lean Startup series with Eric Ries and Ash Maurya from O'Reilly

Marty Note
Reading Lean Analytics now and HIGHLY recommend it.

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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | BI Revolution | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  

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The Marketing Plan Illusion is a Myth of Sisyphus

The Marketing Plan Illusion is a Myth of Sisyphus | BI Revolution | Scoop.it

Plans Won't Save You
Plans aren't the problem, but planning is as we explain on Linkedin and in our Answer a marketing question a day on Quora (https://www.quora.com/profile/Martin-Smith-153/rss).Marketing plans ain't what they used to be and we're glad. 

The desire for plans is a fantasy built on an illusion. The fantasy is that YOU can plan and the illusion is that plans matter. They don't but, as we shared in our post, we like a good SWOT as much as the next guy :). Marty 

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Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days)

Holiday Ecommerce Tips Magazine - 35 Secret Tips (5 Per Day for 7 Days) | BI Revolution | Scoop.it

Holiday Ecommerce Tips Magazine shares our secret trends, ideas and tips so you can have a record-setting holiday sales online this holiday season.

Monday - 5 Ecommerce Storytelling Tips
http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa  

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday 



http://www.curagami.com/ecommerce-holiday-5-storytelling-tips/?v=7516fd43adaa

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How to Sell Online Without A Huge Following

How to Sell Online Without A Huge Following | BI Revolution | Scoop.it
Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:

Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.

Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done. 

 In addition to Jurij's tips we would add:

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold. 
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty 

 

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What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | BI Revolution | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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3 B2B Content Ideas That Aren't Boring

3 B2B Content Ideas That Aren't Boring | BI Revolution | Scoop.it
A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Year But We're Boring
I hear that complaint as the chief excuse for everyone from HVAC to Lawyers when it comes to content marketing. This post shares 3 ideas any B2B site can use to win hearts, minds and loyalty with content including;

* Take A Stance.

* Tell A Story.

* Make someone's life easier.

Of those three ideas we favor the last two and particularly like Q&A content as a way to accomplish #3.

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Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck

Aboard The Good Ship ROI Discovering Ecommerce Blue Oceans via @HaikuDeck | BI Revolution | Scoop.it

Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power.

Surf These Waves To FIND Your Blue Oceans:

* Appification & Gamification
* Wiki-ization.

* Social Shopping Nowists.
* FofF Proxy Marketing

& Find other surfable marketing trends on our Discover Blue Oceans Haiku Deck: http://shar.es/1gQgRb

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Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing

Unselling A Marketing Must Read - via @Curagami cc. @UnMarketing | BI Revolution | Scoop.it

Active vs. Passive
Scott Stratten & Alison Kramer have written a marketing #mustread. I listened to Unselling driving to Columbus to go to my monthly appointment at the James Cancer Center and that seemed appropriate in retrospect.

Unselling: The New Customer Experience
Scott Stratten & Alison Kramer

Appropriate because my favorite section of the book is the intelligent discussion of passive (pull) vs active (push) sales and marketing. Stratten and Kramer argue the active era is dead and gone. The key to this next era is creating such magical content seeks carry on wind provided by advocates, fans and members.

Appropriate because dropping the Kabuki theater of one's life is one of cancer's big lessons. Life is too short for BS. Marketing is too valuable for BS, so begin to ween yourself off of it Unselling explains.

WOW, perfect tie to team http://www.Curagami.com's pursuit of the ever elusive tool to make creation of online community easy for merchants. We agree with Scott's rant against automated social media.

We also agree with his stance on the ruination of social media by brand PUSH ( see another Scoop I just shared about Buzzfeed pushing brands beyond the web i.e. the ruination of social (http://sco.lt/5qettp ).

If the ONLY section you read, believe and act on is Unselling's discussion of the value of magical content as the key to market making going forward and the necessary letting go of PUSH you will be ahead of the pack when the "push is dead man walking" ax falls.

Great and highly recommend marketing & sales read.



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Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design

Trending Haiku Decks: Warren Buffett, Content Curation & Holiday Web Design | BI Revolution | Scoop.it

Haiku Deck Stats
Haiku Deck (http://www.haikudeck.com ) continues to be one of our favorite visual marketing tools. We believe slide decks are a new marketing channel and our Haiku Decks views prove the point.

Total Views: 78,940  +107% in a month for a gain of 5,641 views across 37 Haiku Decks

Trends
Warren Buffett Tips for Startups still #1 with 8,521 views
http://shar.es/11m9Bx
(gained 105% in a month or 428 views & is a Featured Haiku Deck).

7 Reasons You Must Curate Content

Fastest TRENDING Deck
http://shar.es/1XRPV7
(2,571 views in first week & now a Featured Haiku Deck)

Holiday Web Design
Next fastest trending deck
http://shar.es/1XRLb1
(1,087 Views or 116% gain in a month)

Gamify Content Marketing
Broke 5,000 views & continues to grow faster than Buffett
http://shar.es/1XRMgv
(5,091 views #4 and up 106% vs Buffett's 105% & A Featured Haiku Deck)

Top Ecommerce Trends 2015 (new today)
http://shar.es/1XRN6k
Has 188 views in three hours

As our content works its way into Haiku Deck's community we see faster lifts for new content. 7 Reasons You Must Curate Content was our fastest deck to clear the 2,000 views hurdle beating Warren Buffett's Tips For Startups. Our Ecommerce Trends Deck, published this morning, may break 500 views its first day.

The team at Haiku Deck are great content curators and they support their "power users" with social shares and mentions. They do such a great job creating online community we created a deck about them too (http://shar.es/1XRNN8 ).

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5 Trending Haiku Decks: Crowdfunding to the Clash

5 Trending Haiku Decks: Crowdfunding to the Clash | BI Revolution | Scoop.it


Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)

Trending Decks

#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330


#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618

#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248


#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428

#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92

Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100

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GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day

GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day | BI Revolution | Scoop.it

Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.

THANKS.

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

Martin (Marty) Smith's insight:

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A Look Behind The Big Data Twitter Curtain Thanks To A Wizard

A Look Behind The Big Data Twitter Curtain Thanks To A Wizard | BI Revolution | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.


Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.







Via Jeff Domansky, ELSE Corp, what E.L.S.E.?, SocialEvolutionism
Martin (Marty) Smith's insight:

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





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mircoooo's curator insight, September 2, 2014 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Nevermore Sithole's curator insight, September 3, 2014 2:32 AM

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

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Crowdfunding & Gamification = New Online Marketing Channel via @HaikuDeck

Crowdfunding & Gamification = New Online Marketing Channel via @HaikuDeck | BI Revolution | Scoop.it
Crowdfunding's real explosion will come at the enterprise level when combined with advanced loyalty and gamification.

Martin (Marty) Smith's insight:

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