Apple’s Gamification It was right there all the time. Apple is a game. The biggest company on earth doesn’t make the most popular anything, but everything it sells is intensely Continue reading &ra...
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May 22
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Dec 6, 2011
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Editor’s note: Tadhg Kelly is a game designer with 20 years experience. Marty Note http://techcrunch.com/2012/11/17/everything-youll-ever-need-to-know-about-gamification/
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"Earlier this week, Gartner Research released a study with the headline 'Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.' "
Gamification combines the interactive elements and reward systems of electronic games with business objectives to produce not only greater interactivity, but better business results.
If you'd like to know more about the subject, message me on Twitter @MikeEllsworth. Via Mike Ellsworth
Martin (Marty) Smith's insight:
Gamification, like any other tactic, can fail but I agree with Mike and believe when it does fail it says more about how it was executed than the value of applying game theory and gamification to marketing and the web. Games are sticky and gamfication, the creatio of an ongoing game, makes a website STICKY. Delete the scoop?
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Wrote this piece about Apple's intensely successful gamification after having a "should have had a V8" moment. Fascinating to estimate the value gamification brings to the stuffed animal claw machine (pictured above).
Take $100 in wholesale stuffed animals and turn them into $20,000 via gamifcation something analogous to what Apple does with computers and phones.